The lesson from the music lesson

Nobody can remember how long I’ve been learning the clarinet. It started soon after I became a Network Marketer: I was in this elderly gentleman’s house and he was bemoaning the fact that he could no longer remember people’s phone numbers (for the referrals).

Well, I said it was the brain cells dying off and I was planning to take up a musical instrument because I had heard it was good for warding off Alzheimer’s Disease.

He said: “I used to play in a jazz band.”

I said I had always wanted to play in a jazz band and asked him what instrument he played.

“Clarinet. Can’t play it any more though – arthritis. D’you want to borrow it.

I said “yes” – and that’s how I walked out of the house carrying a Boosey & Hawkes Bb Regent.

Normally I tell this story to illustrate the  fact that this would not have happened if I had been a salesman. Instead it happened because I had become a friend (in the 45 minutes I had been in the house).

The other half of the story is that I found a teacher who took one look at the instrument and declared that it hadn’t been played for years. If I was going to learn anything at all from him, I had better get it serviced.

That took me to the woodwind repair man who looked, sucked his teeth and said it would cost £150 to restore it to playable condition – and reminded me that even then it would still be someone else’s instrument.

One the other hand he did have this reconditioned one – exactly the same model – which he would happily sell me for £150…

I walked out his house with a clarinet in each hand.

And so, over the ensuing years I progressed laboriously from Grade One (and a family only too grateful that I hadn’t taken up the trumpet) eventually to Grade Five.  The second-hand Boosey & Hawkes made way for a fabulous new Yamaha. Along the way, of course, I told my teacher about my Network Marketing business. He didn’t want to know. But never mind, there was plenty of time – clearly I was going to be having lessons for years to come.

Until one day he told me he’d had a letter through the door about the discount club – a letter from one of his nearest neighbours.

I signed him up there and then. I wasn’t having anyone else pinching him after all this time. Admittedly he didn’t take all the services I had to offer and so he didn’t get the biggest savings – and over the years whenever I told him about the latest benefits or showed him I had saved £80 just by going shopping, he refused to take the opportunity to do the same. I remember that I just shrugged and reminded myself of Jim Rohn’s dictum: “Isn’t that interesting…”

Never mind, he carried on paying his bill for gas, electricity and telephone – and I got about £3 from it – and I kept turning up every Friday for my lesson and he got £44 a month from me (although, of course he had to keep working for it and I didn’t).

And then the other week, without any warning, I saw from my computer screen that he had cancelled his services. So Friday’s lesson began a little differently:

Me: “Before we begin could we have a chat about your utility services. I see you’re cancelling. I’d just like to show you how much more you could be saving if you made the best use of your discount club membership…”

Him: “I don’t want to talk about it. I’ve been online. It’s all settled. Nothing more to be said. Absolutely not. No thank you. I’ve made up my mind. We’re switching and that’s that…”

Me: “Oh dear. I’m sorry to hear that.”

Him (a moment or two later): “Where are you going?”

- Well actually I’m going to find another teacher…

“I don’t think there’s any need for that.”

So I paused in the hall, chose my words carefully and explained: “The thing is that I don’t think I’d feel comfortable doing business with someone who didn’t want to do business with me…”

It turned out that the music shop had a list of six clarinet teachers in Ipswich – and he wasn’t even on it.

And here’s the really interesting part: In the remaining 15 minutes of what would normally have been my half-hour lesson, I stopped in town and did a bit of Pop-Up Prize Draw – and got two appointments … and one of them became a distributor!

P.S. If you are one of the several people in a number of countries who have been waiting patiently for the new edition of the e-book, I am afraid I must ask you to be patient for a little longer. The web designer who is responsible for making this blog as successful as it is – and has been working to get the new edition downloadable – has twin four-year-olds with chicken pox and will get to it as soon as he can!

Jazz

The man with the hat and the tenor saxophone was in his usual spot by the furniture store blowing “Georgia On My Mind”. Nobody with any soul in their bones can walk past that.

I stopped, pulled out a fiver and bought his CD.

Isn’t it a little absurd that buskers expect pennies for playing but if you give them £5 they stop? Anyway he thanked me and we talked music (after something like five years with the clarinet I’m struggling to get past Grade 6). He gave me a good website for backing tracks and I offered him a chance in my prize draw. Now we have an appointment for Monday.

And so it continued: I was just wondering whether to suggest an appointment with someone who lives a hour away (it’s worth it) when her two friends turned up. Would they like to know how our discount club works?

“They can come round too!” said my new friend.

An hour’s drive for three new customers is definitely worth it.

Venue/date

Time

Minutes

Number  approached

Appointment

Callback

Woodbridge13.03.14

1200 – 1215

15

1

Yes

1215 – 1221

6

6

1221 – 1227

6

1

Yes

1227 – 1230

3

6

Totals:

30

14

2

Day Off

Tamsin’s birthday (significant birthday) and here’s what a compulsive Network Marketer does on their day off:

Instead of driving down the main road on the way back from town, it would hardly take any longer to go down the parallel residential road because there might be some houses with solar panels down there. There were two and I popped notes through their doors.

At the end of the road was the computer shop so it seemed like a good idea to get a decent mouse to replace the cheap supermarket one I’d bought as an emergency stop-gap. I have been going to this shop since 2008. I have been suggesting that the owner should become a distributor and recommend our broadband service to his customers. Over the years we have had a couple of meetings. Nothing has ever come of it.

So this time, I asked the young man behind the counter: “Is Dave in?” Dave wasn’t usually in. But yes, this time he was upstairs painting. He would come down.

I browsed the mice.

Dave would be down directly.

I consider the awful violent computer games.

Dave was just getting himself cleaned up.

£19.99 for a wired mouse seemed an awful lot.

Dave would just be a minute.

I really had to go. It was my wife’s birthday…

Honestly Dave was just coming…

Eventually Dave appeared, paint-spattered and wondering why he hadn’t been able to hear my on the upstairs extension. He hadn’t realized I had arrived in person. It was a friendly greeting. We’ve become friendly over the six years I have been telling him he’s sitting on a goldmine. When he opened the second shop, the goldmine got twice as valuable.

“Second shop,” he said. “We’ve got six!”

- How many customers have you got?

“Well, on the books – the ones we know about…12,000.”

This is a big goldmine – a very, very big goldmine. He said he admired my persistence. I told him it’s what you need for goldmining. We going to have another meeting next Friday – to consider buying a shovel.

The Law of Averages

Graduates of the Cold Market Academy will remember we are very keen on the Law of Averages. You cannot argue with the Law of Averages. The Law of Averages will rescue even the most hopeless Network Marketer: Just ask enough people and eventually somebody will say yes (even if it’s only out of pity).

And after the ghastly day I had on Monday, I called on the Law of Averages yesterday – and it did not fail me.

To begin with the harvest started coming in: Since the big push towards my company’s Paris promotion, I have been posting a lot more notes through doors where there are solar panels on the roof (that was how Monday’s debacle started). Today the first two sounded very positive – in fact the second said: “It sounds a brilliant idea”. No firm appointments yet but I should have good news to report over the next few days. The third person witheld her number, refused to tell me her name and (unsurprisingly) put down the phone before I had finished. Clearly this has saved me a wasted journey.

All of which was encouraging but not exactly an appointment. Five calls from the list didn’t yield one either. There was nothing for it but to return to the one thing that will always provide an appointment The Cold Market. The Cold Market will not pre-judge you. The Cold Market is limitless. With the Cold Market, you can be absolutely sure of getting an appointment providing you ask enough people. How many? You won’t know until we’ve got the appointment. In fact, as you can see below, it took 44 minutes and I had to ask 146 people. But with a pop-up prize draw you can just keep on going. You know it will come good in the end.

When’s the end? You’ll know when you get there…

The statistics are below – and they demonstrate another interesting point: In the last 16 minutes I approached 100 people and every single one of them declined to enter the draw. This is only the third time this has happened to me. Its a great feeling – the feeling you get when you cross the finishing line in a marathon or reach the end of a firewalk. Then you know you’re unstoppable…

That’s why 100 No’s earns you the right to call it a day.

Venue/date

Time

Minutes

Number  approached

Appointment

Callback

Ipswich 11.3.14

1315 – 21326

11

19

Yes

1326- 1324

8

13

Yes

1334 – 1345

11

64

1406 – 1420

14

50

Yes

1420 – 1436

16

100

Totals:

60

246

1

2

You know when you’re beaten when…

einsteinshow.php

Network Marketing companies all over the world use this picture. In fact I hope Albert Einstein will make a re-appearance when my company launches its new training at the end of this month. The purpose is to warn distributors away from those know-it-all prospects who possess an encyclopaedic knowledge of vitamin composition, energy prices or chemical formulas for cleaning products – or whatever is the field you happen to be in.

As soon as we identify one, we should make an excuse and leave. With these people you just can’t win – and I should have known better than to stay yesterday but I couldn’t help it. I was just so fascinated!

This was the couple with the solar panels who we met on Sunday. It turned out they were both retired nuclear engineers – and brought the same analytical approach to their household accounts:

How much did they spend on groceries?

- £1,165 a year – it was there on the print-out.

£1,165 a year? Including petrol??

Did they know their annual energy consumption?

- You can see it here on the graph…

Along with the solar panels they had a heat pump and gadget in the kitchen to show the energy being generated against the energy being consumed at any moment. It was a warm day but energy must not be wasted so they put on another fan heater. I began to sweat – and not just with the realization that I had walked into my worst nightmare and there was nothing to do but keep smiling.

Of course we should all be like this. But if we were I would be out of business. Also, I think I might go mad…

But then the miracle happened: I showed them that they could fix the price of their electricity for four years. At last this was something they could relate to. At last we got a “yes”.

But you’d think after all this time, I would have learned when I was beaten. Six hours later (six hours during which time they had presumably reduced the gas price to the square root of zero, multiplied it by the speed of light and casseroled it with a dash of turmuric) they rang to cancel -  or rather, they rang up to spend five minutes explaining the logic before we got to the point of cancelling. They had been onto  their current supplier, outlined my offering – and persuaded them to match it.

But what was really significant was that the call didn’t come though to my mobile. It’s the only number I use now – and they had proudly explained that they had £17 credit on theirs. But in order to save wasting that on the cost of the call, they had looked up our landline number…

But it does explain one thing. When I asked for referrals, it turned out that after living here for four years, they only knew four people…

As for the prize draw:

Venue/date

Time

Minutes

Number  approached

Appointment

Callback

Woodbridge 10.3.14

1659-1703

4

2

13212 – 1317

5

2

1317 -1322

10

10

1603-1610

7

6

1610 – 1614

4

12

0

0

30

32

0

0

Yuk! I shall go to Ipswich today – do some shopping – and pick a better time…

Day Two

Day Two

Suddenly Sunday was a working day. Normally I don’t call anyone on a Sunday unless it’s arranged beforehand. As a family, we’re so frenetically busy the rest of the week, Sunday as a “day of rest” is really nice.

Of course I did have to collect my daughter from her sleepover and my son from his “stay up all night playing poker for the first time” (he came second and the winner gave him back his £2). Then there was the youngest’s friend Kit to be picked up on the way back  – and the plan was to put all the belongings back in the bedrooms now the decorators had finally finished three of them – and the IKEA bed I bought on eBay is missing two bolts and two brackets…

So the idea of going out to do a prize draw seemed at first an inconvenience. However a decision had been taken: Getting out for half an hour of Pip-Up Prize Draw had become the “Frog to be Eaten” as Brian Tracy would have it – the one thing that had to be done.

Setting out with the dog and my planner, I had already slipped into the mindset that if I didn’t get a single appointment, it wouldn’t matter. I was putting in the activity and that was what counted. After all I couldn’t expect much on a Sunday..

We arrived at the riverbank to find it teeming (well, “teeming” for Suffolk). Families strolled in the early spring sunshine. Toddlers wobbled on scooters. Dogs sniffed. I held up my form: “Here you are, you can win a car or £10,000…”

- No thanks…

- I’m all right thanks…

- Can’t stop.

And then a very polite, “Thank you for asking but I don’t think so.”

Now, graduates of the Cold Market Academy will recognize this as the classic Red Excuse and in the snap of a finger, I was in charity collector mode.

“Cancer,” she said.

Not good enough: “Which one. There are lots of cancer charities?”

“Breast Cancer”

Still not very specific but we plumped for Breakthrough Breast Cancer and filled in the form. the process had taken six minutes and I’m to call her in a year’s time.

And so it went on for the next 35 minutes during which time we walked all the way to the Tide Mill and I asked 28 people if they wanted to enter my prize draw. As as you can see from the statistics below, I now have three people to call again (including one with a DVD to be watched by Tuesday)  and – inevitably – I have an appointment.

It’s for Wednesday morning which I now appreciate is not ideal given a hospital appointment and a fairly significant birthday. But once you make something over-ridingly important, it probably will impose sometimes. The question then is whether it’s worth the imposition…

Venue/date

Time

Minutes

Number  approached

Appointment

Callback

River Deben 09.03.14

1457 -1503

6

4

Yes

1303- -1308

5

3

Yes

1307 -1317

10

4

Yes

1317 – 1329

12

12

Yes

1328 – 1330

2

5

35

28

1

3

My Friend Keith

My friend Keith has a wonderful expression: “You can do anything if you put your mind to it.”

What Keith the former fireman did was to build the most beautiful house you ever saw.

So when Tamsin said: “I’d like a weekend in Paris,” I said: “Right, we’ll go.”

Like any Network Marketing company, mine is very big into incentives. For instance two years ago we went to Las Vegas. Before that it was a cruise of the Western Mediterranean. In June we’re off again to the Eastern Med for a week. But to get on luxury six-star holidays like these, you have to put in consistent activity over a period of 18 months. This Paris thing was just five months – and to be quite honest, I was so busy making sure we got on the ship, that I forgot about “Le Weekend”.

Then yesterday the company sent me an email: I could still qualify. All I have to do is introduce another eight members to our discount club by the end of the month. That is 23 days.

Eminently do-able, you might think: And certainly it is … if you had nothing else to do. But there are trainings, new distributors to be looked after, children to ferry around and the small matter of having had the decorators in to do four bedrooms all at once (which I promise you is worse than moving house!)

But Keith wouldn’t make excuses. Keith would just do it.

Now we know that there is nothing more powerful than a decision. Once you have taken a decision, they say the universe moves to bring it to fruition. The first thing that happened was that a lot of other good reasons for getting eight customers in 23 days presented themselves:

1: Hugo, my youngest and the worlds’ greatest Top Gear fan walked around a Porsche in the sailing club car park yesterday and said: “Dad, when are you going to get the Porsche again?” (It’s another incentive – when his brother sailed in the National Championships a few years ago, we arrived by Porsche.)

2: The new version of my e-book is about to be published. It’s called Network Marketing in the Cold Market – and there can be no better way of advertising it than demonstrating that it works.

3. The book is published only  via this blog – which means that the blog needs to appear on the front page of Google and get back up to a million hits a year – and the best way to achieve that is with daily posts of relevant content…

So I sat down and did a bit of planning: the first thing to remember is Sod’s Law which dictates that if you need eight and you get eight, one of them will cancel at the last minute when it’s too late to get another one. So you need nine.

Graduates of the Cold-Market Academy will remember that there are some Laws of Nature to consider:

1: Half of all appointments will be cancelled or postponed.

2: Half the people say yes and half the people say something that isn’t yes.*

In other words, to get nine customers, I need to do 18 presentation.

And in order to do 18 presentations, I need to make 36 appointments.

Here are two ways to get appointments:

1: 20 minutes of calls from the list usually gets an appointment.

2: Half an hour of Pop-Up Prize Draw usually gets an appointment or two.

So that should be ample. The difficult part, of course, is doing it. So every day for the next 23 days I shall be recording my activity here (and I have no doubt that the Network Marketing Blog’s loyal readership will hold me to that!)

So here is what happened yesterday:

 

Just a small change: I took my planner with me to walk the dog – and turned left at the river instead of right (the dog likes this because there’s a cafe if you turn left and lots of scavenging under the tables).

No sooner had we arrived in town than I found the Universe had moved again and a new array of solar panels had appeared. Scrawling a note to the householders, I was about to pop it through the door when they came to the gate. Ten minutes later I had an appointment for Monday – and I hadn’t even done a prize draw.

As you will see, I knocked this off the half hour’s activity – not very “Slight Edge”, I know. But I was feeling rather pleased with myself…

Venue/date

Time

Minutes

Number  approached

Appointment

Callback

Woodbridge  08.03.14

1010 – 1014

4

1

1014 – 1020

6

7

1020 – 1030

10

9

Yes

Total

17

17

1

* The wonderful expression: “Some people say Yes and some say people something that isn’t Yes” comes from the irrepressible Lloyd who took my very first training nearly nine years ago. If we all did what Lloyd does, we would all succeed.

Standard Operating Procedure

One of the great standing jokes which transcends all national boundaries is the incomprehensible sheet of paper bearing the instructions for assembling you new IKEA furniture.

In fact there is only one thing that can complicate the process even more and that is starting with a bed which has already been assembled once, then partially dismantled so that it can be sold on eBay

And that is what I shall be doing today. Wish me luck.

However the real point of telling you this is to report last night’s standard operating procedure:

Arriving to collect the bed from an address in Cambridge after a 90-minute drive from delivering a training in Norwich (and drinking copious amounts of water to stay awake) one naturally arrives  full of apologies and asking to use the toilet. It’s a little embarrassing but anyone paying £247 for a second-hand bed can get away with this sort of thing. In the loo was a commemorative photograph showing that the owner of the house had won £20,000 on the television game show Deal or No Deal. This was the conversation starter.

After loading hundreds of unidentifiable pieces of bed into the car, I handed over the money and said: “And congratulations on winning Deal or No Deal.”

There followed a discussion about tactics which I didn’t understand (having secretly never seen Deal or No Deal) and this culminated in the natural follow-up question: “And what do you do?”

Followed in turn by: “Good gracious. D’you know, whenever I meet someone in your line, I always ask my magic question. Would you like me to ask you?”

- All right.

“Here it is: If there was a way for you to earn an extra income which wouldn’t affect what you’re doing at the moment, is that something you might like to take a look at?”

- Yes.

Like I say: Standard Operating Procedure.

Talk to everyone (again!)

The window cleaner has his first three customers!

Regular readers may remember the window cleaner who first appeared on January 20th – although of course, he is not strictly a window cleaner. He has a window cleaning company and he employs window cleaners. Indeed, with 1,200 clients, I think we can call him a success – and considering he’s only 28 and now going into property development, I think we can call him just the sort of go-getting young entrepreneur we’re looking for in our Network Marketing business.

The fact that I was led to him by talking to a couple of his employees (who were not at all in the same mould)  merely goes to illustrate the wisdom of “talking to everyone”.

And it happened again today:

Lately I have been teaching Professor Passmore’s Plus Club that you can ring just about anyone. For instance I have a collection of old notebooks dating back to my early days in the business. They are not at all organized but they do contain names and numbers and I would pluck out a number at random and ring it to see what happened – sometimes with very good results. But I think what happened today beats them all:

All I had to go on was the following note from sometime in 2008: “Timber, Dennis 01473 1234546 46″ long, 6″ wide 1″ thick.”

I have not idea what all this was about – presumably I needed a piece of wood. Today, five years later, I rang again.

Answer: “Bloggins Timber. How can we help you.”

Me: “Is that Dennis.”

Answer: “No, it’s Lee. Can I help.”

Me: “Is Dennis there.”

Lee: “No, we don’t have a Dennis.”

“Me: “Oh, I suppose me must have left then.”

Lee: “I expect so. Can I help?”

Me: “Well I had promised to ring Dennis if anything really exciting happened with the discount club and it has. I suppose I could tell you instead. It takes me a minute. D’you wanna hear it?”

Lee: “Er…OK. Just a minute, you say? All right, go for it…”

Thirty-seven seconds later…

Lee: “Sounds good but I don’t think I’d save much. I don’t have big utility bills. If you saw the size of my flat you’d understand way.”

Me: “Small is it?”

Lee: “Tiny.”

Me: “Is that because you like a small space or is it because of the cost of a bigger one.”

Lee: “The money of course.”

Me: “Ah well now, I may be able to help you there.”

Lee: “How’s that?”

And now Lee is looking.

Quite honestly it doesn’t matter to me whether the person looking is called Lee or Dennis. The fact is that it’s another person looking – just as the window cleaner was another person looking.

And if you have enough people looking…

Madagascar

My sister got married yesterday. She is 71. The groom is 74. They only just managed it.

So did I.

Two days ago it was all off. This wasn’t for any of the usual reasons: Instead a storm had struck the island of Mayotte in the Indian Ocean and the groom’s 106-year-old schooner had sunk. This meant he had to fly out immediately and dive on the wreck to salvage his valuables before the locals could get at them.

Never mind, he assured the bride. He would be back by Thursday. Arrangements for the ceremony at Newbury Register office could proceed as if nothing had happened.

To this end my sister had herself photographed wearing the veil from her daughter-in-law’s wedding dress and holding a bunch of flowers from the kitchen windowsill. The picture went round the world accompanied by assurances that the limousine was being polished, the tail coat let out and the bell-ringers had been practising. She hoped his speech was coming along well.

This turned out to be a mistake.

Twelve hours later a frantic email arrived from Mayotte. There had been a terrible plane crash. The tiny island’s only airport would be closed for a week at least. But not to worry, the groom insisted. He would attempt to get a bush taxi to the Eastern shore and then a boat to Madagascar where there were flights to Paris. However he could not be sure of getting to Newbury in time.

This is when I got a call saying it was all off. So did the Registrar.

And that’s what might have happened if the groom had not taken the bride’s iPad with him and  started checking her emails. He could not help but notice that everyone else was panicking. So he sent an email of his own: He had found an aviation enthusiast on the island who possessed an old WWII seaplane. This was now chartered and would fly him to Nairobi and a connection to Heathrow. The wedding (I was informed amid much excitement) was on again – so all the appointments I had cancelled and then re-made with many apologies, now had to be cancelled a second time…

The fact that the head gasket on my car blew up a mile down the road and I missed the Register Office ceremony is obviously a mere detail. More important was the story which emerged over lunch:

It turned out that no sooner had my sister collected her fiance from the airport than she asked him all about the air crash. But he was mysteriously silent until they were out of the car – and with good reason: The air crash, the bush taxi, the boat, the seaplane… none of it was true. It had all been an elaborate spoof to get her back for her joke about the bell-ringers and the limousine…

My sister’s reaction: “But I’ve been praying for the victims!”

Everybody needs a good wedding story….

Now you might wonder what all this has to do with network marketing. Actually it serves as a very good lesson: As you can tell this was clearly a busy day (the head gasket didn’t help). So it gives us an opportunity to see where my business fitted into it:

First of all, at lunch I found myself sitting opposite a fascinating man: a film producer who had been in Belgrade putting together the finance for his latest project (he needs to raise $20million and wants Kate Winslet for the title role). “And what do you do?” he asked me.

Both sisters groaned in unison: “Don’t ask!” This is a hangover from the days when I was very new and enthusiastic and would vomit my business all over anyone who stood still for long enough. Now I told him I used to be a newspaper reporter and we talked about that. And did I still write?

- Now I write a blog.

How interesting…

Later we exchanged cards. His was plastic and transparent. He looked at mine and said: “Oh. I must give you a call.”

However that doesn’t really count. So on the way home I pulled into the Chieveley Services and spent half an hour making ten calls of my own. This resulted in one new customer appointment and one new prospect looking at the business. But we talk about putting in an hour a day, don’t we? So I did something I haven’t done for a long time. I asked the daft question.

Here’s how it happened: I went into the shop and wandered around until a sales assistant came up and asked if they could help me.

“Well I don’t know.” I said. “You see every day I ask five people the same daft question. Already it’s five O’Clock and I haven’t asked anyone. Would you like to be the first?”

- What’s the question?

“Here’s the question: If there was a way for you to earn an extra income – which didn’t affect what you’re doing at the moment – is that something you’d like to take a look at.”

- Extra income?

“If you like I could send you some information. You could take a look at it and get back to me…”

He gave me his name, mobile number and email address and I’m to call him tomorrow.

Next I asked a businessman who appeared to be waiting for someone but he wasn’t interested. However the young man behind the till seemed very keen.

It was a long drive home – and the thing about that is that its a good idea to have regular stops. At South Mimms the young man who served me with a dinky little red pot of Yorkshire Tea wanted to know all about extra income. In the petrol station on the A12, they didn’t.

As anyone with a successful MLM business will recognize, people’s reaction doesn’t matter.  What does matter is that while doing other things, I have added four people to my list. Also, it’s nice to be able to report one firm appointment with someone who punctuated her goodbyes with: “That’s really kind of you to think of me…Thank you so much…I’ll look forward to seeing you n the 6th…”

Network Marketing in the Cold Market
What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I call The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. However this is now available as an e-book worldwide and priced at only $10 with a money-back guarantee! To order your copy click Here
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I m not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the answerphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@johnpassmore.co.uk

About Me

John Passmore
Woodbridge, Suffolk,
United Kingdom

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide a second income for anyone who wanted to work from home. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it's easy or that there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.

(In particular we have no worries since converting our garage into what we now grandly call "The Studio" - a luxurious apartment which we offer as bed and breakfast or a holiday let. See www.debenhouse.co.uk)