Archive for the ‘Uncategorized’ Category

Doing the filing

 

Here’s the scenario: You’re off to your appointment for your Network Marketing business. You check the address, write it on a piece of paper so you can program the SatNav.

And then, some time later – having listened to several Ed Sherran songs on the radio (or done a bit of shouting at your personal development guru on the CD) you arrive.  You arrive at the wrong house.

The people who answer the door have never heard of your prospect. They may be helpful and know everyone else in the street. They may even give you an appointment themselves (it’s happened!) But but as an MLM professional, what you really need to do is check the address you wrote down so hastily on that slip of paper – which, of course, you can do because your Contact Relationship Management software is synched to your phone.

And this would be great if you had bothered to put your prospect into your CRM in the first place.  In other words, if you had done the filing…

 

I’m pleased to say I’ve just done mine – and it’s odd because – from half an hour of Prize Draw by the fish kiosk – I have only two forms filled in. There was another one but the prospect decided that talking to me meant that now she would be invaded by salespeople and plagued by unsolicited calls and demanded her form back…

Of course, none of this really matters because the two who weren’t paranoid both gave me appointments – and in both cases we had a good long talk, which is always helpful…

This does mean that the filing is a little more long-winded. But the appointment should go all the better for it.

Date/Venue Time Minutes Asked Brochure & Callback Appointment
18.05.17 Car Park 1226- 1236 10 ?    
  1332-1340 6 9   1
  1340 – ? ? 14   1
  ? – 1326 ? 11    

 

…and since there are so many question marks, I don’t see the point in completing this. There is some filing you can live without…

Global sales!

I must say it is rather gratifying to see my book MLM, Network Marketing and the Secret of the Free Prize Draw, has now been bought by Network Marketers in the USA, Germany, Canada, Brazil – and now Japan… as well as the UK.

Still only one review, though – I just wish it wasn’t credited to “Kindle Customer”. People will think it’s me…

You know when you’re beaten…

So I had been promoting my Network Marketing business by the fish kiosk for very nearly half an hour. Three forms filled in (one appointment), number four just giving her name and address…

When this lot turned up.

Sometimes you need to know when you’re beaten…

The Addict

You know when you’re addicted to a Free Prize Draw in the street: You start at 4.54 in the afternoon…

That’s just the way the day panned out. If you saw my Facebook post yesterday you’ll know that I got kidnapped by my 16-year-old daughter for a completely unnecessary school run followed by my 19-year-old son needing me in the passenger seat while he drove to his school for one lesson (and then back  90 minutes later) – and what with the dog to walk and the dentist, you can understand that the time slipped away.

But we had a count-up the other day and in the last year, I have filled in 1,123 prize draw forms for my Network Marketing business (it must be over 1,200 by now). So if the late afternoon arrives without any more filled in, the Fish Kiosk starts calling (if you’ve been following this for any length of time – or have seen the videos on the MLM Prize Draw tab above – you’ll be familiar with the Fish Kiosk).

Anyway, that’s where 4.54 found me (wrote it on the corner of the first form) and within a minute a woman with a shopping bag came clopping along heading for the car park. In fact, she appeared so quickly that I was still shuffling paperwork which meant I could wave a sheet in her direction – always a good move: “Here you are, you can win a Hamper or £20. We just put your name in a hat…”

I swear we must have been there for ten minutes. If we’d had glasses of Pino Grigio in our hands we couldn’t have been more companionable. Absolutely yes, she definitely thought her phone bill was too much – especially with all the broadband and whatnot… and would she like to save 25% off on her other household bills… well, yes it was a bit of a leading question… I mean, who wouldn’t and would she like an extra income? Or a new car? Well, she didn’t mind if she did…

But no sooner had we got to paragraph three of the Magic Minute than the light dawned: “I know what this is…”

And she said the name of the company (which of course I’m not allowed to say here).

Exactly right. And how long had she been a member? And was she happy?

And this is what is so great about the prize draw: If I ring up existing customers and check that they’re happy and ask if there is anyone they can recommend, they consider the call as a bit of an intrusion – not really much better than those people who ring up from somewhere in the Middle East pretending to be from Microsoft so they can steal all your money and then spend it trying to blow you up.

But in this situation with the Fish Kiosk and the imaginary Pinot Grigio, everything was different. She promised to call her friend who she was sure would be interested – and her son who’s just moving house…

And when she finally moved on – with protracted goodbyes – it wasn’t five minutes before Sandra turned up. Now I know Sandra, although I didn’t recognise her at first: “I went grey,” she said. “and decided it was better to go blonde.” We had a lot to catch up on – I don’t suppose we’d seen each other since our children were at nursery school

And she too recognised what all this was about – and as can happen if you don’t work hard enough on building your list – it turned out that she had been signed up by someone else. She couldn’t remember who but it was years ago and she wouldn’t dream of leaving the club: “I’m constantly amazed at how small my bills are – and then there’s the CashBack. I really like the CashBack…”

– And would she mind calling three friends to ask if they would like a call from me?

Well, of course she would – and that was before I told her the company would reward her if they joined – and reward her again every Christmas as long as they remained members…

You would think that she had won the Lottery.

I  must confess to a smile as she walked off (on her mission to spread the word, it seemed). I have colleagues who say they couldn’t possibly do this – stand in the street being ignored by passers-by – enduring the sneers of those people who look down on canvassers.

Maybe it’s all down to mindset. Maybe I’m just lucky.

But I tell you: I wouldn’t miss it for the world.

The new hat

20161120_122205People say that approaching strangers in the street doesn’t work. They say you have to have nerves of steel. They say that Network Marketers should stick to people they know like and trust.

But if the people you know don’t like or at least don’t trust you, we do have a teensy weensy bit of a problem.

If the people you know are suspicious of you branching out from your “proper job” or this is the third or fourth home business you’ve tried or they just think you want to use their friendship to sell them something, you really do need the Cold Market.

Of course you could get together with some other distributors from your company and book a stand at a public event and spend your Saturday meeting people you don’t know – and, certainly, that will work.

I just happen to think it’s easier if you find the perfect hat in the first shop you try.

– Hold on, what has this got to do with hats?

You see, this is not really a story about Network Marketing. It’s really a story about a hat. I bought it at the London Boat Show – oh, it must have been six or seven years ago but it was not a yachting cap. It was a brown leather baseball cap made by Stetson of the USA. It cost a fortune – something like £30 as far as I remember, which is a lot for a baseball cap. But I loved it. It got lost a couple of times but I made a huge effort and found it. But this time it’s been gone for too long. I still have hopes that it will turn up in some obvious but unexpected place along with my prescription sunglasses. However, now that winter is here, my head is getting cold.

So I drove into Ipswich, bought a one-hour car park ticket and set out to do the rounds – after all, this was no ordinary hat I was replacing. This may take time.

In fact, I found it in the very first shop and it was the  only one I tried on. It’s not really as good as the old hat but it will be warm, it looks all right and it cost only £12.

Now, what all this has got to do with Network Marketing is that by the time I had browsed around, bought a sweater and a pair of trousers and mooched about thinking how much I hate Christmas shopping, I was back on the street with 20 minutes left on the car park ticket – time to do a little prize draw in the street.

The trouble was that my favoured spot was five minutes away – and I was already five minutes from the car park. If it was going to happen, it had to happen here and it had to happen now. The trouble was that I was standing in a broad pedestrian precinct – where people would have plenty of space to avoid me if I adopted my usual tactics of holding up my form and telling them what they could win. In this sort of environment, you don’t want people to know what’s going on until they’re on top of you.

So instead I picked a likely prospect, appeared to notice them at the last moment and said: “Ah, this is for you…”

(You do have to guard against the tremendous temptation to stand there looking at all the passers-by, waiting for the perfect prospect – and never actually get around to asking anyone). But on this

Of course, you may pick the wrong one. On this occasion, the first turned out to speak not a word of English yet insisted on going through the whole procedure anyway.

So I was there for a total of ten minutes – and the second and only other prospect was a  lovely lady who I shall be seeing on Monday morning. All I can tell you so far is that she is interested in what I have to offer and she has a border collie. Border collies are lovely dogs – very intelligent and if they’re not herding sheep they need to learn tricks or they get bored and make trouble. Apparently, this one is just perfect (bit of rapport-building there).

And I still got back to the car park in time.

Blatant charity pitch

Matt Porter, the web genius behind the design of the Network Marketing Blog is shaving his head for charity – and has a particularly moving reason for doing it. See https://bravetheshave.org.uk/shavers/matt-porter

Bonnie and Clyde prospects

On the company Facebook page someone was complaining about going to an appointment and finding nobody home. Instantly the post was deluged with people saying the same had happened to them – and I was able to add my pennyworth….

I turned up once to find no-one there. I thought “Maybe they’ve gone out and they’re a bit late back.” So I sat in the car and made some phone calls for ten minutes. The trouble was I got a bit carried away and was still there happily dialling away an hour later. This was when they felt they couldn’t stay imprisoned in their own house any longer. They erupted from the front door like Bonnie and Clyde coming out of the bank, leapt into their car and screamed off nearly taking my bumper with them. I put them down as “No for Now”.

Make £££’s from your children playing on the X-Box!

20160510_080521Great headline isn’t it? Can’t you just see that being shared all over Facebook?

Well here’s how it came about.  A week ago yesterday – which was a Bank Holiday Sunday – we had a crisis: Hugo, who is 13, had decided that he was going to spend the whole bank holiday weekend on the X-Box. But there was one problem (no it did not have to do with fresh air and exercise): The battery in his headset had died. Without the battery in his headset, how was he to talk to teenagers in Japan and Slovenia? And this was no ordinary battery. This was a CR2 battery.

Since I was about to walk the dog, would I (please, please) go down to the town and get him a new battery. He was on Level 796 and if he  didn’t get to Level 797 by teatime he would implode.

We began a short period of negotiation. People who have seen me negotiate with Hugo say I am a wimp. In my defense, I should say I had the same trouble with his oldest brother who is  now  a high-powered corporate lawyer who helps Russian oligarchs sue each other for billions. I came away with a promise that Hugo would venture out in the afternoon just long enough to join his friends in disrupting the traffic with their skateboards.

And so it was that I found myself in the Cheap Shop. Actually it’s called something else which I can’t remember but in our family it’s always been called The Cheap  Shop just as the smelly bookshop is called “The Smelly Bookshop” because way back at the turn of the millennium there was a man in there with the most dreadful body odor. Anyway The Cheap Shop sold  CR2 batteries – and although they were cheap, they would probably see Hugo through the Bank Holiday weekend.

It was while I was fishing out the modest few coins which is all The Cheap Shop demands that I became aware of a consternation. One of the assistants came in to announce: “There’s a dog tied up outside.”

Well of course there was a dog tied up outside. It was my dog. So many shops won’t allow dogs that I leave her outside by default. Even the stationers doesn’t allow dogs – and they don’t sell so much as a chocolate bar by way of “food products”.

Before long all three assistants were outside making a fuss of the dog. Once they realised they were all outside at the same time, one of them had to come back in to take my money – and then, of course, had to go outside again with the one “food product” the shop did stock (dog treats behind the counter).

None of this will come as any surprise to anyone who has seen the dog waiting outside a shop. I think I once parked her too near an RSPCA poster and she copied the expression. By now she had gathered a small crowd saying “Aaah,” and “Poor little thing – been left all alone have you…”

One way and another there was a good deal of fuss and introductions and explanations that the manageress used to have a spaniel called Bouncer. Not any more though. She doesn’t have time for another dog. Not with a family and two jobs and…

Can you see an opening here for a Network Marketer? I think the lady from the Cheap Shop is going to make a great distributor.

This morning I tried to explain all this to Hugo. All I wanted was a picture of him with the X-Box. It would look great on the Blog. More people would read it – and sign up for the Cold Market Academy. I would make money.

I could buy him more CR2 batteries, for heaven’s sake…

Friends and total strangers

As excuses go, this was quite a novel one: The new distributor said that his family wouldn’t talk to him and he didn’t have any phone numbers for his friends.

Instead we were going to call on them. It would be a nice surprise.

Maybe they weren’t really friends. Maybe it was having me in tow… maybe it was just too early on a Saturday morning. Anyway, it didn’t go very well. At the last door we got a “No” even before we got inside – one of those definitive, belligerent “No’s” that you don’t argue with.

It just made me so grateful for the Cold Market: While the new distributor was mumbling apologies and saying he couldn’t understand it, I said: “Don’t worry. I’ll find us someone to talk to.”

It did involve a 20 minute drive to the other side of town because that was where I had delivered my Written Invitations. With the air of a confident conjurer, I announced: “I want to show you something…”

And we walked up to the first door and rang the bell. Within two minutes we had made a new friend (not a belligerent one) and had his wife’s name and phone number because she deals with what we have to offer.

Now I should add that we knocked on a further five doors and got nowhere – and by that time it was starting to rain hard.

“Never mind,” I said, pulling another rabbit out of the hat. “Let’s ring up some old numbers.”

And so we did.

I have a lot of old numbers – I think about 3,500 and the vast majority of them are very badly organised. If there is an electronic equivalent of the bran tub that you find at the best kind of village fete, that is my Customer  Relationship Management system. Anyway, I plunged my hand into the microchips and came up with a name.  It appears I last spoke to him on December 2nd 2008. Never mind, I poked at the number on the screen and it began to dial: “I don’t know whether my name rings a bell…” I said brightly as I do a dozen times a day.

A bell did ring somewhere in his memory – and no sooner had I launched into my Magic Minute than he came up with the name of the company – not particularly difficult because it appears that no sooner had I prospected him as a distributor all those years ago, than someone else came along and signed him up as a customer – which he has been ever since.

However what they had not done – for which he will doubtless be very cross when he realizes what he has missed – is show him how the money works. I have a date to do that on Monday week.

My new distributor sat in the passenger seat while all this was going on. I’m not sure what he was thinking but I fancy it might have something to do with the question of why a pair of total strangers are happy to do what a long-standing friend plainly won’t.

I don’t have the answer. I guess it goes under the heading of “Isn’t that interesting…”

Anyone can make a mistake

It was only in the last post that I reported the result of a half an hour’s prize draw in the street when a passer-by listened to what I had to say and responded: “That’s sounds fantastic!” In no time at all she agreed that I would go round and show her and her husband what I had to offer.

That was supposed to be this morning. But on Sunday morning, I received this SMS message: “Good morning. We arranged for you to visit on 8th Feb at 1100 hrs to give us a quote for utilities. We have decided we would like to cancel this appointment and make contact with you if we decide in the future to explore changing. Many thanks.”

Well we’ve all had something like that happen and, working in the Cold Market as I do, I need to have 15 appointments cancelled every month just to ensure the other 15 actually happen.

But it was a bit of a surprise that someone so enthusiastic should change their mind so suddenly.

Except that it should come as no surprise: After all, what do you suppose happened? She got home and told her husband that I was coming – and no matter how enthusiastic she might have sounded, what he heard was: “I’ve invited an energy salesman to come round.”

What gets me is that this happened within hours of my sending out the latest Cold Market Academy Update. These are sent free of charge to Network Marketers who have purchased the Online version of the course (see the tab above). Anyway, here is just one paragraph from the update:

I really have been getting far fewer cancellations this way. Of course if I have spoken to only one half of a couple, it makes sense to call the other half and give them the Magic 30 seconds over the phone…

Duh!

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@networkmarketingblog.org.uk

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.