Archive for the ‘networking’ Category

Oh dear…

In any Network Marketing business, this is going to happen sometime: The other day I was cock-a-hoop because I had made an appointment in just three minutes with my Free Prize Draw.

“And how many adults are there living permanently in the house?” I asked.

There were two – him and his wife.

So once we had made the appointment, it goes like this: “Now what I suggest I do is that I give your wife a ring and just read her what I read to you – just to check that she’s OK with me coming round…”

Normally this works brilliantly – people say: “Oh yes, good idea…”

But on this occasion, it was: “No, she’ll be fine. You won’t have any trouble from her.”

Have you ever had that feeling that someone somewhere is clanging warning bells for all they’re worth?

Anyway there wasn’t much I could say except: “Fine, I’ll see you on Thursday then…”

And what happened on Thursday? I arrived at the house to find him standing outside with a face like thunder: “I thought you said you would send me a text..”

It turned out that his wife had her own version of how much trouble she might be when faced with the prospect of an uninvited guest. “She’s not at all happy” was the version cleared for public consumption. And as the for text message – well I had the wrong number (even though I had been most careful to check it with him.) So he’d never received the text message and had been unable to contact me to cancel the appointment. Would you believe he’d made a special trip down to the town the following day in the hope of finding me there!


What could I do? I wrote him a nice letter of apology and put a First Class stamp on it.

(… and of course, I added him to the database for a call this time next year…)



Habit or Obsession?

They say that it takes 21 days to create a habit. How long does it take to create an obsession?

Today I set out to walk the dog. I picked up a coat. I picked up a hat. I took the dog’s lead from the kitchen drawer … and then I went back for my prize draw forms.

I hadn’t meant to. This was two O’clock in the afternoon – a dead time for prospecting as far as  I am concerned. But the fact is that walking the dog and picking up the forms has become more than a habit. And anyway, there really is no dead time – today turned out to be particularly interesting time for Network Marketing in the Cold Market.

As you will see from the statistics, within the first nine minutes, I had made an arrangement to call someone on Friday afternoon to make an appointment.   Then just nine minutes later someone else asked me to call on the following Friday when her husband would be home.

After that, a further eight minutes down the line, I met a couple who could not be described as “hot prospects” but all the same, they agreed I that I may call them in nine months when they are coming towards the end of their new telephony contract – and all of these people I had never met until today. But now I have their names, addresses and phone numbers – and an invitation to call them in the future. In other words they are now on The List.

And then along came someone who should be on the list. I saw him on Friday – in fact I was in his house on Friday. He is a friend who hosted our wine-tasting club’s bi-monthly event (Spanish wine this time, lots of it and still nobody used the spittoon). He came up and asked whether I had enjoyed the evening. I certainly had. It was definitely one of our more memorable gatherings, if only because there was dancing at the end.

And since I happened to be holding a prize draw form which gave him a free chance to win a car or £10,000, I thought it would be churlish not to offer him the opportunity.

Now, if you know my story, I am one of those Network Marketers who found that their family and friends all said No. This is why I became an expert in the Prize Draw. This is why I started the Cold Market Academy and wrote Network Marketing in the Cold Market (see above). I am inured to smiling and polite refusals from my friends. But never mind, I thought… give him a go…

“While you’re here, you can have a go in my Prize Draw. You could win a car or £10,000,” told him.

– Er, no. No thank you very much. In fact I have to be getting along… um, I’ll see you …. yes, another time….

It appeared that I had not offered him a free chance to win anything. It appeared that I was suffering from some dreadful contagious disease and had a large neon signn over my head saying “Avoid this person at all costs.”

And so he evaporated. It was suddenly as if the moment had never happened. It was all very odd.

But then the Network Marketer’s life is full of quirks. Look what happened next:

There was a woman standing beside the fish kiosk. She had been waiting and listening idly to our exchange. I smiled brightly: “Would you like to have a go?”

And now I am going to see her at three O’clock tomorrow afternoon. From what I have told her so far, she sounds really interested. Certainly she put ticks in all my boxes. But then, you see, she didn’t know me from Adam.

And all of this within the first 33 minutes… and it wasn’t over yet.

Four minutes later a woman in a great hurry went scampering past saying: “It’s all right. I’m already a member. I think it’s wonderful. I wouldn’t give it up for the world.”

Now someone like this can be a goldmine. Sometimes you can ask them for ten referrals and they will photocopy their address book page by page.

She suggested I give her a ring tomorrow.

Date Venue Time Minutes People Entries Appointments Callbacks
22.10.15 Car park 1440 – 1449 9 5 1 1
1449 – 1457 8 8 1 1
1457 – 1505 8 7 1 1
1505 – 1509 4 2 1 1
1509 – 1513 4 4 1
Total 33 26 4 1 4


On Show

One of the delights of doing a prize draw in the street is that from time to time a fellow Network Marketer with my company will come up and surprise me.

“So you really do it?” they will say.

Yes I really do – and I suppose it’s natural that people are skeptical: After all, there are still people who believe the Moon landings were staged on a Hollywood back lot and only this week an learned cleric popped up on YouTube to say the Earth stood still while the Sun whizzed around it.

So, yes, I do on a regular basis stand in the street with my prize draw forms and get appointments.

It was therefore with my usual supreme confidence that I said “Of course” when an eminent colleague called to say he wanted to come and watch me. When I say “eminent”; he was someone whose name I knew: One of the company’s earliest leaders. He had been a trainer when I was (metaphorically) in short pants. He had made a big success of the business but then gone away – which he subsequently regretted. Now he was back and looking for the best way to get started in the Cold Market.

I was flattered – not least by the fact that he was prepared to drive a hundred miles each way (which is a long way in my small country).

So we started. I walked around in my small circle between the car park and the shops and the people streamed past and ignored me.

“No thanks,” they said.

“I’m all right,” they told me.

I kept smiling and stuck to my script, secure in the knowledge that if I kept this up for half an hour one of two things would happen:

1: Someone would stop and give me an appointment.

2: No-one would stop, I would get to 100 “No’s” and I could go and have a cup of coffee.

I admit that I wasn’t being as efficient as usual because I kept stopping to give a running commentary to my eminent colleague. So it was a full 27 minutes before the first person stopped – and sure enough I am going to see her on Tuesday. My colleague and I cleaned up the last three minutes and then off we went to the coffee shop and I rewarded myself with an almond croissant to go with my cappuccino (he was paying).

But I couldn’t help thinking he wasn’t impressed.  After all the stats looked like this:


Date Venue Time Minutes People Forms Appointments Callbacks
Feb 16 15 Car Park 1210 27 46 1 1 0
1037 3 5 0 0 0
Totals 30 51 1 1 0


It was something that troubled me over the following two days as I became heavily involved in planting a new hedge at the bottom of the garden but on Thursday I was setting off to walk the dog and wondered: Should I add half an hour to the expedition to allow for the Law of Averages to rectify the situation (and of course the answer to that sort of situation should always be “yes”.)

So here are the statistics for Thursday:


Date Venue Time Minutes People Forms Appointments Callbacks
Feb 19 15 Car Park 1013 9 10 1 1 0
1026 2 1 1 0 1
1028 22 27 1 1 0
Totals 33 38 3 2 1


Rather better, I think you’ll agree. The first one was a young Mom with a child in a stroller and two others hanging on the sides. I’m going to see her and her husband on Monday evening (although I still haven’t managed to get him on the phone yet). Then almost immediately there was a family with teenage children. They are quite happy for a visit but live in Norwich where, happily, my 18-year-old son is at University. So he’s going to see them.

And finally an elderly lady gave me an appointment for next Thursday but never makes any decisions without her son’s approval. I used to dread this situation but not any more…

I rang the son almost immediately and made an appointment to go and see him on Monday so that if it’s good enough for him on Monday, it will be good enough for his Mom on Thursday.

For a while, I was feeling rather at peace with the world – until the son left a message last night to cancel and the mother did the same this morning…

But never mind. They’ll both get a call in a year’s time. I once had someone who took five years to see the light.

My eminent colleague would understand about that.


Networkers 10001

Adding to the list

When my sponsor showed me Network Marketing back in 2005, he didn’t take my name.

He didn’t ask for a card or punch my details into his cellphone.

In fact if I had never picked up the phone and called him, the last nine years would have been very different (and I don’t even want to think about how the next nine would be looking…)

It is always best to collect names and phone numbers – to build the list. But yesterday was different. Yesterday was the County Show: 60,000 people, horses, cows, sheepdogs – and the rest.

The rest is incredible. If you’re a city dweller and you’ve never been to a County Show, you really should go: Part trade fair, part funfair they have everything from the Pig Olympics to a woman with nothing but a basket of lemons and lemon squeezer turning out cups of citron pressé.

I went with my eleven-year-old to eat and look at cars – and at every stall I was able to say: “Is this your business?” and “Have you come far?” and “Do you do a lot of shows?” and anything else that could lead me to say: “Do you now what, I have a colleague who does what you do. Tell me, if there was a way for your to earn an extra income without it affecting your business – in fact I think it would even complement your business – is that something you might like to take a look at?”

Sometimes I would get a card in return but in the case of the hog roast man or the woman with citron pressé, the queue made that impossible. I probably gave out fifty cards and got no more than half a dozen in return. But hey, it was a day off. We were supposed to be enjoying ourselves and sitting in an Audi R8 V10.

But then, at the end of the day, we fetched up in Halford’s the cycle store. It had to be Halfords because not only was Hugo’s new bike heavily discounted but they give my company’s customers a 5% discount and I have to be able to show people that. Of course by this time I was so used to giving out cards that I gave another three to the staff in there.

And here”s where it’s all leading. Opposite Halfords is the shop where we bought a wetsuit for my daughter – only to find that her best friend has one exactly the same. Obviously Lottie’s had to go back.

The young man on customer services got a card. He looked at it. He said: “What’s this?”

Throughout the entire day – the 50 cards, the quick conversations – nobody had said that. But it had been a long day. We still had to collect Son Number Two from athletics. It would have been so easy to say: “Look at the website”. But sometimes in MLM you just have to go back to work…

I pulled out the phone and started pressing buttons. We’ll be talking again at precisely 1.00 p.m. on Monday. By then he has promised he will have reviewed the information on the website.

… and if anybody else has done the same, well that’s a bonus.


*For advice on how to find new people to talk to and what to say to them, see The Cold Market Academy tab at the top of the page.

Falling into place after 137,000 miles

My Mini has done 137,000 miles. I’ve just spent £250 on the water jacket and the coil. Before that it was £900 for a new head gasket. This is infuriating – particularly since BMW have brought out the new model – but there really seems no point in changing now: It will have to go all the way to 200,000 miles.

The Mini is provided by my Network Marketing company: Reach a certain level in the business, put in a certain amount of activity and they give you a brand new BMW Mini all decked out with logos and your phone number. Some of the more attractive members of the team have found that it’s a great way of stoking up their love life (people dial the number on the back and leave a messages: “Our eyes met across the forecourt…”

People like me, on the other hand, get: “I saw the writing on your back window about getting a monthly income forever. You keep driving like that and you won’t live ’til next week!”

Of course there are some people who don’t want the Mini: One team member said she wouldn’t be able to keep her golf clubs out of sight in the back and another asked: “Why should I want a Mini when I can have a Saab?”

Neither of these people, I should add, have progressed past the second rung of the ladder – but that’s their choice.

I’m on the third rung from the top and I love the Mini!

In particular I loved it yesterday when the Satnav directed me not into our training venue but instead into Tesco’s car park. Never mind, I needed the cash machine.

On the way to it was the inevitable Automobile Association saleswoman. I always like to talk to these people, they make great distributors but at the time, she was busy with a customer.

But on the way back from the cash machine, it was she who hailed me: “I saw your car and I’ve been on the lookout for one for ages. I met one of your people some time ago but then I was doing well and said no and now I want to ring them I can’t find their card. These days things aren’t so good and now might be the right time. Can you tell me all about it?”

Well no, actually. For one thing I had a room full of new distributors arriving at any moment and secondly, we don’t tell anyone anything any more. It makes far more sense for them to educate themselves by looking at the website or the DVD or dialling into the information line. That way they’ll believe it.

So we’ll have to wait until tomorrow to find out whether she she believes it. In the meantime she demonstrated how good she would be by saying: “By the way are you a member of the AA?

I pulled out my card. “Oh,” she said. “A Gold Member…”

Some days things just fall into place…

Day Off

Tamsin’s birthday (significant birthday) and here’s what a compulsive Network Marketer does on their day off:

Instead of driving down the main road on the way back from town, it would hardly take any longer to go down the parallel residential road because there might be some houses with solar panels down there. There were two and I popped notes through their doors.

At the end of the road was the computer shop so it seemed like a good idea to get a decent mouse to replace the cheap supermarket one I’d bought as an emergency stop-gap. I have been going to this shop since 2008. I have been suggesting that the owner should become a distributor and recommend our broadband service to his customers. Over the years we have had a couple of meetings. Nothing has ever come of it.

So this time, I asked the young man behind the counter: “Is Dave in?” Dave wasn’t usually in. But yes, this time he was upstairs painting. He would come down.

I browsed the mice.

Dave would be down directly.

I consider the awful violent computer games.

Dave was just getting himself cleaned up.

£19.99 for a wired mouse seemed an awful lot.

Dave would just be a minute.

I really had to go. It was my wife’s birthday…

Honestly Dave was just coming…

Eventually Dave appeared, paint-spattered and wondering why he hadn’t been able to hear my on the upstairs extension. He hadn’t realized I had arrived in person. It was a friendly greeting. We’ve become friendly over the six years I have been telling him he’s sitting on a goldmine. When he opened the second shop, the goldmine got twice as valuable.

“Second shop,” he said. “We’ve got six!”

– How many customers have you got?

“Well, on the books – the ones we know about…12,000.”

This is a big goldmine – a very, very big goldmine. He said he admired my persistence. I told him it’s what you need for goldmining. We going to have another meeting next Friday – to consider buying a shovel.

Talk to everyone (again!)

The window cleaner has his first three customers!

Regular readers may remember the window cleaner who first appeared on January 20th – although of course, he is not strictly a window cleaner. He has a window cleaning company and he employs window cleaners. Indeed, with 1,200 clients, I think we can call him a success – and considering he’s only 28 and now going into property development, I think we can call him just the sort of go-getting young entrepreneur we’re looking for in our Network Marketing business.

The fact that I was led to him by talking to a couple of his employees (who were not at all in the same mould)  merely goes to illustrate the wisdom of “talking to everyone”.

And it happened again today:

Lately I have been teaching Professor Passmore’s Plus Club that you can ring just about anyone. For instance I have a collection of old notebooks dating back to my early days in the business. They are not at all organized but they do contain names and numbers and I would pluck out a number at random and ring it to see what happened – sometimes with very good results. But I think what happened today beats them all:

All I had to go on was the following note from sometime in 2008: “Timber, Dennis 01473 1234546 46″ long, 6″ wide 1″ thick.”

I have not idea what all this was about – presumably I needed a piece of wood. Today, five years later, I rang again.

Answer: “Bloggins Timber. How can we help you.”

Me: “Is that Dennis.”

Answer: “No, it’s Lee. Can I help.”

Me: “Is Dennis there.”

Lee: “No, we don’t have a Dennis.”

“Me: “Oh, I suppose me must have left then.”

Lee: “I expect so. Can I help?”

Me: “Well I had promised to ring Dennis if anything really exciting happened with the discount club and it has. I suppose I could tell you instead. It takes me a minute. D’you wanna hear it?”

Lee: “Er…OK. Just a minute, you say? All right, go for it…”

Thirty-seven seconds later…

Lee: “Sounds good but I don’t think I’d save much. I don’t have big utility bills. If you saw the size of my flat you’d understand way.”

Me: “Small is it?”

Lee: “Tiny.”

Me: “Is that because you like a small space or is it because of the cost of a bigger one.”

Lee: “The money of course.”

Me: “Ah well now, I may be able to help you there.”

Lee: “How’s that?”

And now Lee is looking.

Quite honestly it doesn’t matter to me whether the person looking is called Lee or Dennis. The fact is that it’s another person looking – just as the window cleaner was another person looking.

And if you have enough people looking…

Happy Endings

I love the kind of stories where everything comes right in the end.  This is one of them.

Six months ago I introduced a retired builder to our Discount Club. He was a bit miserable but I thought he had potential – particularly because he had solar panels on his roof and he’d responded to a note through his door. But when it came to it he wouldn’t give me any referrals to his friends.

This was a disappointment, I must say, since referrals are now very much a part of my business. “Never mind,” I said. “Try it out and I’ll come back later.” We settled on six months – which you must agree was a very thorough trial.

So last week I went to see him again. Saving a lot of money didn’t seem to have done him any good at all. He was even more miserable than before – and I came to the conclusion that if his friends were anything like him, I didn’t want them.

It was on my way home – empty handed – that I spotted another house with solar panels. Now I remembered putting a note through this door some time ago and there had been no response. So maybe another note would do the trick. Sometimes it takes several – and since these were not my neighbors I have no compunction at all about stuffing more and more notes through the letter box – they can always throw them away. But quite often people’s curiosity gets the better of them in the end.

Now I should add that I still haven’t heard from these people but as I was returning to the car, the postman pulled up in his van. Now I like postmen almost as much as I like solar panels: “Good Morning,” I said brightly. “May I trouble you for  a moment. You see, whenever I see a postman, I ask him my magic question because many my colleagues are postmen and they said I should never miss one out if I can help it.”

(I can tell you that after that little lot, every postman always says “yes”)

And so I ended up laboriously typing his name and phone number and email address into my phone and while he went off on his rounds, I sat in the car and sent him a text and an email. The trouble was that the email bounced back, the text failed to send and he didn’t answer his phone.

I tried several times over several days. This was a terrible shame because after I had asked him my magic question, he told me how very interested he was in making extra money and how interested his wife would be too because she had been tramping the streets delivering catalogs and hadn’t made a bean.

Of all the times to make a mistake in an email address! And how about getting the phone number wrong as well…

Actually I don’t think I had either of them wrong – but for the life of me, I couldn’t think why I wasn’t able to get back in touch with him.

And then tonight – a full nine days after our initial meeting – he sends me an email: “We met just over a week ago in Waldringfield. I was the postman you spoke to. I haven’t received any info from you. I missed a couple of your calls and when I tried to call you back, I got a message saying this phone is unavailable. I am still interested in seeing what you have to show me, so could you contact me please.”

It turned out that he had seen my car (my website address is plastered all over the back). So we had a chat while I did the washing up and now he’s going to show it to his wife – presumably when she comes back from delivering her catalogs – and if they want to pop round this weekend, I shall be free because Tamsin is in the Canaries running the first of her five marathons in five months to celebrate (?) being 50.

I’ll let you know how things develop – I have to because I seem to have left a particularly long gap in these posts and the blog has slipped off the front page of Google  – in fact to my shame it seems to have disappeared to page seven and that will never do because I’ve just finished the new book and that should be available in the third week of February.

*If you’d like to support Tamsin in her Marathons, go to




When you know Network Marketing works…

There are some moments when you know this Network Marketing business is working the way it’s supposed to:

I just opened an email from this morning’s customer. She had taken everything I had to offer and gave me twelve referrals (she was, of course, a referral herself which is why she was so happy to keep the chain unbroken).

Here’s what she wrote:

“I am adding some extra info re the list of people below. I will contact most of them during the next few days – probably after the weekend. Incidentally Nick has not been in touch; I am dropping him a note tonight saying thank you for giving you my name.”

And do you suppose that the twelve people she has recommended are going to be just as helpful? They’re her friends after all…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.