Archive for March, 2011

The Executive Lifestyle

Sandford Place is one of those small developments of executive-style houses built in somebody’s garden.
You can’t blame them. Someone had an old Edwardian house in half an acre and presumably one day a smart young man rolled up in a BMW and offered them enough money to retire to somewhere more manageable.
For the best part of a year, I had been walking the dog past the demolition of the lovely old house, the building site – and now, the new smart development of “Sandford Place”.
And now, for the first time, the builders’ gate was down. Suddenly this was a residential street – and it didn’t even say “Private Road – Residents Only”.
The dog and I went to explore Sandford Place.
For modern houses, they were really very nice – OK, so you didn’t get the half an acre of garden but each one had a private space behind a 6ft willow fence. But it was the size of the houses that was impressive. These were homes for top executives!
The nearest imposing front door opened and a man in overalls walked out. He carried a clipboard and looked mildly stressed.
“Finished at last, then.” I said brightly.
“Just finishing off,” he confirmed. “Easing doors. That kind of thing.”
I said I’d been watching the houses go up. That I was impressed. He started telling me about the five bedrooms, the annexe over the garage, the dressing rooms.
But there was an edge to the way he told me – here was a man who had helped to build these houses and had clearly – with every blow of his hammer and ever turn of a screw – been growing more and more conscious of the fact that he was building something that he would never, ever be able to afford.
Now that’s not something I felt – after all, I lived in one of the houses down the road that still had it’s garden
So I asked him: “Would you like to live in a house like this?”
He snorted: “I wish…”
Now I know that this is a part time job that you do 24 hours a day – at any moment I’m supposed to be ready to recruit a new distributor. But this was supposed to be a small detour. I might not have looked like it but really I was in a tearing hurry.
I pulled out a card. I said: “Look we’re all in charge of our lives. In reality we can live anywhere we want. We just have to decide to make the change. If you want to change your life give me a call.”

The Pyramid Scheme

I’ve just spent an hour with a removals man. I’m going back to see him next week because he wants his wife to hear this. But the reason I want to write about it is because it just goes to show that you can find prospective distributors anywhere.
This is what happened: I saw a removals van with a mobile phone number on the back. I called the number.
“Hello,” I said. “My name’s John Passmore and I saw your vehicle on the A12. If you have a minute, I’ve got a quick question for you.”
He said he had.
I asked him: “Are you in the market for more time, more money or possibly both?”
He asked me what I meant.
“Well, I work with a big company which arranges for Marks & Spencers to pay people’s electricity bills. Now, what this means for you is that if you showed two people a week how to get their bills paid by the big stores, then this time next year, typically, you would be earning £500 a month more than you are at the moment. Would another £500 a month benefit you?”
He said: “Course it would.”
And so we arranged to meet in a pub in Ipswich – although, in the event, I ended up in his sitting room round the corner.
This was his story: He had done sorts of things – before the removals business he was selling Time-Shares in Spain. Now he was discovering that finding the work and doing it was only half the battle. The other half was getting the customers to pay for it…
But if I was going to talk money, then he was prepared to listen – and here was the reason: He was diabetic, he had a bad back and he had given up smoking. When you give up smoking you tend to put on weight – and diabetics can’t go on a diet… and extra weight exacerbates a bad back – which is not much good if you’re in the removals game…
What really worried him was that if he had to stop work, the business would grind to a halt. With two school-age children to support, that couldn’t be allowed to happen.
So I showed him what we had. I showed him what he would have to do to earn an income of £60,000 a year – which would come in like a pension whether he worked or not. He said it looked like a pyramid scheme – and weren’t they illegal?
Yes, they are. But in a pyramid scheme the same product gets sold over and over again from one pyramid salesman to the next, getting more and more expensive all the time.
We don’t sell a product. We just introduce people to the club. But in a sense the pryamid principle is a very good description of what I do: You see, I’ve been doing this for nearly six years and my pyramid stretches from Aberdeen down to Exeter and across to a little village near Deal on the coast of Kent – and inside my pyramid are lots of other pryamids, some bigger than others, some growing faster than others. But one day some of those little pyramids will be as big as mine is today … and then guess how big mine will be!
He listened and he nodded. He said: “I’m interested.”
Then, his Time-Share salesman side showed itself: “Now I know you’ll want an instant decision but I’m not signing anything now. I want my wife to see this because she should be involved.”
And that was when I told him something that really startled him: “No, I’m not going to suggest you sign up now. You see, if I try to push you into it, you’ll think that’s what you’ll have to do and I don’t expect you’d want to do that – not with your friends and family. Besides, if I push you into it, you can always cancel. We’ll talk again next week.”
I left him with a copy of our DVD which explains it all. He held it carefully between his fingers as if it was a very large cheque.
… which, in a way, I suppose it is.

Pulled Over

It had been a rotten jouney all round: A delay in volunteering to host our Central London open evening meant that someone else was going to get their petrol paid for going all the way up there.
Secondly, on the way home I forgot about the infernal road works on the M25 that send you miles in the wrong direction because the A12 exit is closed.
And then, would you believe, they diverted me off into the countryside somewhere near Chelmsford.
(The great thing about a blog is that you can have a jolly good moan).
Much better, in fact, than moaning to the policeman who stopped me just after the second diversion: “In a bit of a hurry tonight, are we, Sir?”
“Um yes, well… er, officer…”
“I’ve been following you for some time and you were doing between 85 and 90, switching lanes and then switching back. You’re going to have an accident and hurt someone if you carry on driving like that.”
He was absolutely right, of course, and there’s nothing useful that you can say in these circumstances except that, in my case, I hadn’t had a drink for 24 hours – as proved by the breathalyser turning up a gratifying “zero”.
The policeman, now joined by his colleague, softened noticeably. I thanked them for their advice. I promised to take it easy.
Then I said: “Tell you what. I don’t know if it would be of any interest to you but I have several colleagues who are police officers. In fact why not take my card. If you go to that website and watch the video you’ll find there, you can see one of them. He says there are very few things he can be involved in outside work because they have to be seen to be legal, decent and honest – you see, I’ve seen it so many times, I remember it word for word. Have a look, he swears by it.”
They took the cards and inspected them before filing them in their numerous pockets.
I toyed with the idea of asking for their names and phone numbers but decided against it – that was their job.
I wonder if they will look at the website. I don’t suppose they’ll come off badly in the police pay review. After all they have front-line jobs and clearly they work unsocial hours.
But wouldn’t it be just great if one of them liked what he saw and went on to become a successful distributor.
Wouldn’t I have a great story to tell?
And, come to that, wouldn’t he?


I love spam. I get masses of it – from people trying to get me on the front page of Google to earnest newsletters informing me on all sorts of topics I didn’t know I needed to know about.
The reason I love them is because I always send back a polite reply saying: “Thank you for your email” – and on the bottom is my signature with a link to my website.
The other day someone clicked on the site and followed it through to the video of my presentation to our big convention last autumn. The man on the other end liked what he saw and sent me a complementary note.
It turned out we had met a couple of years ago at a networking event in Oxfordshire and exchaned business cards. We had a good chat on the phone. He was a business coach. He knew all about the company and was most impressed but he wanted to focus on his business – so “No thank you” to the idea of joining me as a distributor.
And so we parted company. But ever since then I’ve been thinking about the decision he made. Look at it this way: He’s a business coach. He helps people to become successful – and presumably they pay him a fee for doing so.
But I doubt very much that he gets paid a percentage of their earnings every month from then on – after all that could be for years. It could cost them a fortune over time.
And what would happen if they took the expertise he had given them and taught it to someone else – and that person became successful. Would he get paid a percentage of their income as well?
And would he get paid again when those people passed on their knowledge?
Yet that is exactly what we do in this business – and he’s a coach, for heaven’s sake. He knows already what to do – how to pass on the knowledge.
I keep wanting to smack my forehead and say: “It’s a no-brainer”.
But I mustn’t get myself upset. It’s just the law of nature: Some will, some won’t – so what? Next….

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.