Archive for May, 2011

Midsummer Madness

This is your invitation to my Midsummer Madness seminar in Ipswich on Sunday July 10th. All welcome. See

No for Now

The note says: “Text. Consultant engineer and home inspector. Can see the potential. Did he ring me on Thursday?”
It is dated 13/05/2009 – more than two years ago.
What this means is that somewhere I saw this engineer’s mobile phone number advertised. I sent a text – probably something about “Would you be interested in a second income?”
He must have texted back and said “yes” and clearly, back in 2009, we talked.
And here’s a key phrase: “Did he ring me on Thursday?” Maybe not but, since the reminder popped up on my computer the last week, it is likely we did talk but on reflection, he said “No”. Instead, we must have agreed that I would call him “in a couple of years”.
A couple of years is so far ahead as to be not worth considering. People always agree to a call “in a couple of years”.
But the microchips never forget – and I did call him. And so, welcome to a new distributor in the team.
On the training we talk a lot about this: The “No for now” list. This is a list of all those people who say “No” the first time you ask them.
When I started, I dismissed the ones who said “No”. In fact I went so far as to throw away their details!
What an error of judgement that was…
I distinctly remember on my training being told about the huge numbers of people who have to be asked again and again before they join. But I didn’t believe it. I joined the first time – why wouldn’t everyone.
So now I’m older and wiser and I work the “No for Now” list. In fact I consider the process of telling someone about this business in the first place purely as a means of getting them onto the “No for Now” list.
It’s amazingly powerful. Think about the logic that must be going through our friend the engineer’s mind: Two years ago, he was interested enough to reply to the text so he must have wanted a second income. But he didn’t join – either because he thought it wouldn’t work … or he thought his business would one day provide enough of an income so that he wouldn’t need any more.
And then, two years on, I call again. He can vaguely remember the first conversation – and yet he’s still in the same place with his business. Maybe, given the recession, he’s not even doing as well as he had been.
And yet here am, clearly still working my business – sounding even more enthusiastic. If I’m still doing it, obviously it must be working…
So this time – what with one thing and another – he joined.
We’re due to meet for the first time tomorrow.
I must remember to tell him to keep a “No for Now” list.

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.