Archive for July, 2011

Three boxes, two stories and one straight answer

Here are two stories that give me faith in this fabulous business:
On Wednesday I was in Central London to host our monthly meeting at the Holiday Inn, Regents Park. Waiting until 5.30 p.m. precisely, I was able to buy one hour’s parking for £4 before the free parking started at 6.30 p.m. That meant the car was parked there from 5.30 until 10.00 p.m. (the reason it was there so long will become apparent later).
Now, my car is not like other cars. For one thing it has the company logo plastered all over it, along with my phone number. But also, it has three little plastic boxes holding business cards.
Until recently there was a sign above each box saying: “Business Cards – take one”.
Can you guess how many people took one?
Right. Not many – after all why should they want my business card.
But on Monday I changed the stickers to read “Win a Mini! Take One”.
It wasn’t all my idea. I was prompted by the company introducing “Win a Mini” business cards to go with the free prize draw for a car or £10,000.
One way and another, between us, we’ve come up with something special because – whereas in the past I had seen a business card disappear about once a week. Now I can lose three or four a day.
… and in the case of parking in Central London for a few hours: Seven.
And one of the people took one rang me up: “What’s it all about?” he wanted to know.
“How far are you from the Holiday Inn?” I was able to ask him. “Come along and meet us all.”
He did and by 9.15p.m. he was a distributor.
One of the things he asked me was: “How easy is it.”
Maybe I should tell him what happened this morning.
The bed and breakfast guest staying in our studio apartment asked: “What do you do?”
“I help people to save money and I help people to make money,” I told him. “Which would you prefer.”
“Making money,” he replied immediately – and with a rather startling amount of feeling. In fact he went on unprompted: “I need to make a lot of money.”
I was a bit taken aback. I looked him straight in the eye: “Are you serious about that?”
“Absolutely. I’m absolutely serious. I need to make a lot of money.”
Now, answer me this: How easy is this business?

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.