Archive for December, 2011

The Law of Averages Bites Back

If you click the “Cold-Market Academy” tab, you will see that the countdown has begun. Now I have to prove my system works.

However you may have noticed that there was no post on this blog yesterday. Did I not talk to anyone? Is this talk of “daily activity” a sham? Is this guy a charlatan??

Well, it rained yesterday.

So, as you will see below, I put in a full hour today.

And as a reward for such persistence, the first person I spoke to gave me an appointment – the very first one!

So did the second! I was on a roll!

So it was hardly surprising that the third person politely declined the offer of a Free Prize Draw. And so did the fourth…

And so did the rest of the first 20 people I asked.

Of course that’s perfectly normal. I don’t think anything of it until I get to 20. After that I start imagining that the next one might have a go.

At 50, I’m absolutely certain they will.

By the time 90 people in succession had said “No” to entering my Free Prize Draw, I assumed I would get to 100 – which means the half-hour session ends at that point.

But then number 91 said “yes”. I would like to be able to say she went so far as to give me an appointment. But no, she wants me to ring her in March. But if you look at the statistics, what did I do? In 35 minutes I asked 93 people and got two appointments and one callback – slightly better than average, in fact.

And as an extra reward for all that persistence, tonight when I phoned one of the callbacks from Wednesday the 28th, I got an appointment for three weeks’ time!




Date Time How Minutes (day’s total) Number of people asked Appointment? Callback agreed?
30.12.11 1152 – 1157 Prize Draw. Woodbridge Car Park 5 1 Yes


1157 – 1201 4 (9) 1 Yes


1201 – 1227 26 (35) 92 No Callback March
1227 – 1237 10 (45) 8 No
1237 – 1245 8  (53) 11 No
1245 – 1257 12  (65) 0 (113) No Yes





“Got your phone?”

It was the usual question to my 13 year-old-son as he set off on his bike. In my day it was “Ride carefully” – something my mother continued to say long after I passed my driving test. But that was half a century ago. Now Theo stood before me in red, white and black Lycra and said: “It’s extra weight.”

“Hardly any. Just take your phone.”

And he did – which was how he came to call me just as I was on my way home  from the day’s half hour of prize draw (see below). Now, I know it’s usually: “Dad, I’ve got a puncture – no, I don’t know where I am…” But on the other hand, he might be lying under the wheels of a truck. I swerved into a parking space, punched the green button and was just in time to hear the words “Don’t worry” before he punched the red button.

Why do they always do this?

Not in the best of humours, I reversed to get out and “Bump!”

Somebody had pulled in behind me.

With that familiar sense of weary resignation, I unbuckled and got out. So did the man in the car behind me. We stood and inspected our respective bumpers – and then inspected each other’s. There was nothing to see.

We waited for a minute or two – as if expecting an ugly purple bruise to develop. It didn’t.

“Ah well,” said the man behind. “Looks as though we got away with that.”

“Yes, well…” I replied, not at all sure what to add since I had been the one reversing.

Then I thought of something: “Tell you what though. Here’s something I always ask people I meet: Are you in the market for more time, more money or possibly both?”

He looked up and forgot his bumper.

“Might be,” was what he said.



Every bit of teaching about Network Marketing emphasises the value of consistent daily activity. The Cold-Market Academy (see menu at the top of the page) is based on the idea of spending 30 minutes a day prospecting. The easiest way to do this is by using a Prize Draw.

The important thing is to keep a record of your results. Firstly this will make sure you do it (otherwise you have no results to record) and second; you can measure your gradual improvement.

Posting it here makes it even more imperative that I put in the daily activity. Feel free to add your own results as a comment.

You can see some older records in the posts on November 7th & 9th


28.12.11 1253-1257 Prize Draw. Woodbridge Car Park 5 1  Yes –  appointment made for 21.01.12
1247-1300 3 (8) 7 No
1300 -1305 5 (13) 2 No
1305 -1311 11 (24) 5 No  Yes
1311 -1316 5 (29) 3 No
1316 – 1320 4 (33) 1 No Yes


What Network Marketers do on Christmas Day

What can you do to further your business on Christmas Day?
Well, it didn’t look like a lot. By the time the children had unpacked their stockings and we’d breakfasted off the biggest pannetonne in the world (it must have been two feet high by two across – half price from M&S) it was time for the Christmas morning walk.
This involved saying “Merry Christmas” to everyone we met – but that was hardly a conversation likely to lead in the direction of: “Are you in the market for more time, more money or possibly both?”
So we came home and started eating again – and we didn’t rise from the table until late afternoon – just in time to start on the presents under the tree.
That left just time to spend a jolly hour wrestling my son’s new time trial bars onto his bike before filling two bin liners with old wrapping paper.
And it’s now late in the evening, the older children are watching their new DVD and I have wandered into the office for the first time today and began jotting down a preliminary list of goals for 2012.
One of them is a “Clutter-Free Office.”
And when you set a new goal, it’s a good idea to do something towards it immediately. It doesn’t have to be anything big or dramatic. But it does have to be immediate.
So I took the letter from the overflowing pile in the basket on the desk and dealt with it.
The letter was from the Suffolk Constabulary (… nearly gave me heart failure when I opened it!) In order to maintain my status as a community volunteer – occasionally I man the community speed gun – I needed to update my details. Had I acquired a criminal record in the last 12 months… or begun to associate with known criminals?
… or been charged with a motoring offence?
And this is how my speeding conviction came to light – which is not good news for a speed gun volunteer.
But it did give me the opportunity – just before I sealed the envelope – to reach out and pop in a recruiting leaflet in along with the completed questionnaire.
Police officers make darned good distributors. Everyone knows that…

This is Chris Williams’ guide to Goal Setting. An absolute must for anyone who wants to achieve their dreams. Chris designed my company’s Goal Setting course and I go on it three times a year.

Christmas Fun

This was fun. Network Marketers will appreciate this one … particularly if you’re familiar with my company.

The man on the phone asked: “Hello, may I speak to Mr Passmore, please?”

You can imagine the tone of voice. What was he selling? It was in the following two seconds that most people would have put down the phone. In fact since this was two days before Christmas, it would probably be sooner than that – for most people…

But not someone with network marketing running through their veins. Christmas or no Christmas, I listened.

It turned out he was from “The Government-sponsored watchdog” and did I know that energy prices were falling? Did I know that his organisation could get me out of my contract and find me a cheaper price. Did I know how much I was paying for energy?

“Oh yes,” I told him. “I pay nothing at all.”

“Nothing at all?”

“Nothing at all.”

And then, poor guy, he walked right in. He said: “How does that work?”

Well what was I supposed to do? I told him, of course. He had asked. It wouldn’t have been very polite if I’d refused.

And two seconds after that, I could hear him clicking onto the website – that is my company’s website, not his company’s.

So that’s another one looking – and all you need is enough people looking.

Jan Ruhe said this very well in her book “More Feet on the Street” – see below.

The Magic of 30 Minutes a Day

Every bit of teaching about Network Marketing emphasises the value of consistent daily activity. Try spending 30 minutes a day prospecting. You can do this  either by telephoning people you know from your list or by talking to people you don’t know using a Prize Draw.

The important thing is to keep a record of your results. Firstly this will make sure you do it (otherwise you have no results to record) and second; you can measure your gradual improvement.

Posting it here makes it even more imperative that I put in the daily activity. Feel free to add your own results as a comment. Just paste the table from your own Word document.

You can see some older records in the posts on November 7th & 9th

Date Time How Minutes (day’s total) Number of people asked Appointment? Callback agreed?
21.12.11 1138 – 1143 Prize Draw: Woodbridge Car Park 5 3 Yes
1143 – 1153 10 (15) 23 No Yes
1153 -1158 5   (20) 28 No
1158 – 1201 3   (23) 3 No
1201 – 1209 8   (31) 18 Yes signed 01.02.12

How to order a pizza

The voucher from Domino’s Pizza offered us a £10 discount for ordering online – but also it offered us two pizzas for the price of one (although that was only available if we ordered over the phone).

What had been a simple matter of ordering Saturday evening dinner had now become a GCSE Maths question: Would we be better off with the £10 off the whole order or should we choose the Buy One Get One Free offer?

It also meant that dinner was delayed while I tried to order online – only to find that when I got to the end, I could find no way of using either voucher.

This was how I came to be talking to Charlie.

Charlie was answering the phone at Dominos. He was a nice lad. I had him down as a conscientious sixth form student giving up his Saturday night to fund his gap year. Also, he knew his job: “Why don’t you order another one. It would be free,” he suggested when it turned out that I had ordered five for the six of us.

This is the reason why we now have a fridge full of pizza and will probably be having it for breakfast next week.

But I don’t mind that because look how the conversation ended:

“Right,” said Charlie.”I’ve got that. Your pizzas will be with you in about half an hour.”

“Thank you,” said I. “And thank you for being so patient. In fact, now I think of it, I’m always looking for people who are really good with the public. Tell me: Would you be interested in earning some extra money in your spare time?”

“Certainly am,” was the reply.

“OK. I’ll tell you what I’ll do. I’ll text you the information. What’s your mobile number?”

He told me.

“Right, I’ll send you the website address. Have a look and we’ll talk on Monday. How does that suit you?”

It suited Charlie just fine.

£6 – investment or rip-off?

A bit of Christmas shopping and £6 for two hours’ car parking!

And if the queue of vehicles at the pay-kiosk didn’t get moving soon, I was going to be late for my clarinet lesson.

One way and another, it was one of those moments when prospecting for new business was not uppermost in my mind.

But the man in the kiosk looked down at my car. People do tend to look down at my car. They don’t look down on it, you understand. But they do look at it since it is covered in stickers and logos and has a message about earning “an ongoing income” all over the back window.

But instead of the usual question: “What’s it all about then?” the man in the kiosk wanted to know if I worked for the company.

Now this was not the moment to explain that I did not work for them – that I worked for myself in partnership with them; which meant that I had access to their Research and Development department, their accounts department, customer service, legal team, technical support…

Quite a lot in fact, considering I paid less than £200 for it all.

But I didn’t need to go into all this because the next thing he said was: “Have you got some information…”

Now this was the last thing my career as a clarinettist needed. With a good deal of bad grace and some grumbling, I reached out of the window to the little box attached to the door pillar of the car and pulled out a card.

“If you like what you see, give me a call,” was what I said.

Not exactly textbook stuff, I know. But the reason for mentioning it is that today I heard that a distributor in my team had been asking whether it was worth getting the car – whether it really did bring in any business.

I hope today’s experience answers the question.

Heck, why not…

I don’t see why I shouldn’t post this. I received it this afternoon and I’ve already replied so it’s hardly any effort to paste it here along with my reply…

Subject: Your blog

Dear Mr Passmore,

Today I have discovered your blog and I want to thank you for documenting your experiences as you have built your business.  Today I am ‘broke and embarrassed’ as you used to be but having read it I can now see that in a few short years I too can be in the position where I have no money worries either.

I signed up  in March of this year and so far have only managed to sign up 6 personal customers, one of which is myself!  I know why – I don’t know many people where I live and everyone I felt comfortable approaching has said no to me. I have lacked confidence then in approaching others.

Having read your blog I can see that I am really making a mountain out of a molehill regarding this and intend to change my approach and attitude immediately.

Thank you for being the ‘key’ which has unlocked this for me as, up to now, nothing and no one has managed to get me over my mental block. I think you have just succeeded.

I am looking forward to 2012 with renewed enthusiasm and I just wanted to let you know that.

So many, many thanks.

Kind regards, xxxxxxxxxxx


And my reply:


Hi xxxxxx

What a nice email. Thank you very much.

You’re right: Sometimes you just have to keep going, not matter what the setbacks – because if you are absolutely determined to succeed (or prepared die in the attempt) you are invincible.

Today I stood in the freezing cold market in Kinston-Upon-Thames and asked 52 people if they wanted to enter my prize draw. They all said “No”.

Then I asked the 53rd, an elderly lady leaning on one of those shopping trolleys with brakes like a bicycle. She said “yes”. Despite having broken her hip not long ago, she was as bright as a button and this evening I went to see her and she signed up. Also, she is rather excited about the number of friends she is going to tell.

I look forward to meeting you at one of our events in the New Year.

Best regards



What happened here is that this person made the shift from employee mindset to entrepreneur mindset. I’m proud to have been the catalyst – but Darren Hardy does it better!

White Van Man

He had a white van with a dent in it. He was White Van Man and he was in a hurry.

He pushed the parcel at me and followed it up with an electronic brick: “Sign here…”

This was all fairly normal at our front door, considering the amount of stuff that gets delivered. What was unusual, however, was that this was Sunday afternoon.

“Do you always work on Sundays,” I asked him.

“I work seven days a week,” he said proudly. “365 days of the year.”

“Good Lord. I hope they pay you well.”

“Yeah they do. But I’m going self-employed from Monday and the money’s going to be three times as good.”

I looked him up and down.

“Well I can see you’re interested in money. You’d better have one of these.”

And I walked out and opened one of the little card boxes on my Mini. I handed  him a card: “This is all about making money. Have a look and if you like what you see, give me a ring.”

I don’t normally work on Sundays. But would you call that working?

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.