Archive for June, 2012

Mice and mean

As a new member of the sailing club, I get to keep my boat in the woods.

Well not quite deep in the woods but in a sort of annex to the dinghy park where everything is a bit overgrown and the rabbits make you feel like an intruder.

Actually it’s not just the rabbits. As the sailmaker said when he looked at the several small holes in my sail “mice”.

Nobody could believe it this early in the season but there was no doubting the little teeth marks. However there was a silver lining: I got to talk to the sailmaker again.

Last time he flatly refused to listen to anything I could offer him – and that was fine; it’s his choice. And so this time I wondered whether to offer him a chance in my prize draw – he could only say “no”.

Or could he? He hummed a haa-ed. He said: “What is it?” and “How much does it cost” and “Will I get a lot of emails”. He put a tick in the box for not receiving any information…

And then when I asked him the four daft questions he said “No” to all of them – and then he took the form back so that he couldn’t go in the draw anyway.

You get some people like that. But you don’t often get two in a day…

It was later on that I was passing the supermarket. I once got a customer from that supermarket: We had been putting the shopping into our cars side-by-side and got talking. This time I didn’t have any shopping to do – but what did that matter.

So you’ll see below that my figures for today are down on the average. But then I noticed that it was just after 3.15 p.m. and a constant stream of mothers and children were emerging from a little lane at the side of the car park. And that’s how I met Sally.

Sally made the sailmaker look positively enthusiastic

She wanted to go in for the draw all right – but her level of suspicion was up there somewhere along with a Duchess invited onto Big Brother. Before she would give her name, she wanted to know what it was all about.

I love this part – the whole object is to tell people what it’s all about. So I did. In fact, as you can see our conversation lasted a full 15 minutes. I ended up standing there doing a full calculation of the benefits she would enjoy.

And now she wants me to ring her husband. She gave me his number without a moment’s hesitation.

Date Time Venue Minutes Asked Appointment Callback
22…06.12 1200 – 1205 Sailmaker `5 1    
  1510 – 1517 Supermarket car park 7 (12) 3 (4)   Yes
  1517 -1524  School lane 7 (19) 3 (7)   Yes
  1524 -1539   15 (34) 10 (17)   Yes
Total       34 17    3




Excuses and silver linings

You may notice that the statistics look a little thin today.

This is because I’ve been experimenting. Quite what I’ve been experimenting with will have to wait until I have some results worth reporting – but I was aware that I hadn’t posted for a few days and didn’t want anyone to think I’d been idle!

Meanwhile I do have a silver lining to report:

My company is currently taking us all out for a pizza once a month – all over the country distributors are gathering in their local Pizza Express for a convivial evening with a bit of chat about how to make the business go faster.

Where I live there are two of Pizza Express’s – one a very stylish establishment down by the marina on the quay.

The other, behind the bus station.

Guess which one I’m hosting.

Naturally everyone wants to go to the one by the quay and if it hadn’t  been for loyal support from my team, my party would have fitted on a table for two.

However there was one unexpected benefit to the bus station venue: When I went to collect the car from the car park, the attendant paused in telling me how lucky he was that I hadn’t been locked in an earned a hefty fine…

Then he noticed the writing on the car and said: “You were here about two years ago. You gave me one of your cards but I never did anything with it. Now I’ve been thinking – maybe I should…”


Date Time Venue Minutes Asked Appointment Callback
20.06.12 1330 – 1333 Woodbridge Car Park 3 2    
  1333 – 1338   5 (8) 1 (3)    
  1338 -1344   6 (14) 8 (11) Yes  
  1344 – 1348   4 (18) 1 (12)    
  1348 -1352   4 (22) 5 (17)    
  1352 – 1400   8 (30) 10 (27)    
Total       30 27 1  











The Car Park Attendant

You can’t miss the Car Park Attendant. He wears a fluorescent yellow jacket covered with pockets like one of those waistcoats that fly-fishermen wear to look the part.

Only this would scare the fish.

You can see him coming from such a distance that everyone who had nipped into the greengrocers to buy a pound of apples with a ten pound note can now go running back to their cars, dropping their change all over the pavement.

But he walks very slowly, the Car Park Attendant. He’s a nice man.

In fact he’s such a nice man that even though he doesn’t want to earn a second income, he has offered to put up my card in the Car Park Attendants’ canteen.

That was just one of the “little extras” yesterday.

Here’s another one: I can’t believe how well I’m doing from the roofing company. If you’ve been following this blog for a while, you will know all about the roofing company: They rang up and asked to ask if I knew I could get a grant to insulate my roof – and every time they ring back I get a chance to talk to to a different person about whether they would like an extra income. So far I have had three people looking at my website because of the roof.

Yesterday was number four. We’ll be talking about what he liked best about it tonight when he gets home from work. It will be a relief for him to talk to someone who doesn’t hang up…

14.06.12 1117- 1123 Woodbridge Car Park 6 9
1123 – 1131 8 (14) 2 (11) Yes
1131 – 1137 6 (20) 2 (13) Yes
1137 – 1140 3 (23) 1 (14) Yes
1140 – 1147 7 (30) 11 (25)
Total   30 25 1   2


Start teaching

They say that if you want to get good at something, start teaching it.

Consider this: A random day from the very beginning of these statistics: February 3rd 2012 – just over four months ago: In 46 minutes, I spoke to 86 people, made one appointment and got two callbacks.

Yesterday in 43 minutes, I spoke to 31 people, made three appointments and got one callback.

You see the difference: Three times the appointments from exactly half the number people.

I put this down to the new, longer script – and that only came about because of the videos which we use on the Cold-Market Academy. For the first time I could see what I was doing. This is like a professional golfer spending hours in front of the screen studying his swing. It was a revelation.

Until then I had spent five years saying the same thing – and had stood still for all that time.

Just to put the smugness in context, I should admit that in all three cases yesterday, I completely forgot to get a name and number for the husbands and wives at home so I haven’t made the follow-up calls and fully expect to see two of those appointments cancelled (the third lives alone).

But also there is a new development which is very exciting: I mentioned this back on May 24th and it really makes a difference. When you’re in a shop or a queue and you would normally hand out a card (basically when you’re within three feet of someone and the opportunity arises to say “hello”) instead of giving them a card, ask if they want to go in for your prize draw. Providing you go about it in a conversational way (rather than just blurting it out) almost everyone does.

And that is why I have an appointment with the man behind the counter in Jewsons.

Date Time Venue Minutes Asked Appointment  Callback
13.06.12 1213 – 1217 Woodbridge Car Park 4 7   Yes
  1217 – 1225   8 (12) 4 (11) Yes  
  1225 – 1231   6 (18) 3 (14)    
  1231 – 1239   8 (26) 6 (20) Yes  
  1239 – 1251   12 (38) 10 (30)    
  1310 – 1315) Jewsons   5 (43) 1 (31) Yes  
Total        43 31 3   1




Marley and Me

Have you seen Marley and Me? It’s a romantic comedy wrapped up in the life story of a mischevious golden Labrador puppy – which basically means it’s a a sure-fire hit.

But for me it’s about the newspaper columnist who owns the dog – and who yearns to be a go-getting globe-trotting reporter. Because I was a go-getting globe-trotting reporter and I yearned to be a columnist. A columnist can write what he likes. Nobody goes through a columnist’s copy taking out all the jokes and adjectives. In fact I often suspect that nobody in the office  reads the columns at all. They just slam them into the paper like dumping beans onto a supermarket shelf.

Maybe that was how I managed to get one  in the end – inhabiting a small space on the Daily Telegraph’s travel pages for three years and later on achieving my life’s ambition and breaking through the £1-a-word barrier in the Daily Mail Weekend section.

And what has all this to do with Network Marketing?

Well, in May The Network Marketing Blog broke through the 1 Gigabyte barrier. That means 63,707 hits; 26,500 page views; 7,883 visits and 2,735 unique visitors – and I find that immensely gratifying.

Of course I’m not getting £1 a word for it. In fact I’m not getting anything at all for it – at least not directly. But I can tell you that if you know 7,883 people are watching you, it does make a difference.

Take today for instance: I had an appointment in the morning – or at least I did have until the prospect sent me a text from Ireland saying she had decided to stay on until the weekend so could we re-schedule.

Then I was due to meet a potential distributor in Caffe Nero in the afternoon. Normally I would check the evening before and ring when I set out to make sure there had been no last-minute hitches. But do you think I could find his number…

There was nothing for it but to turn up and hope for the best – but there was nobody in Caffe Nero looking expectant and answering to the name of  “Anthony”. There was nothing for it but to sit and fiddle with the Blackberry which is what everyone does in coffee shops when they’re on their own … and that was when I discovered the very peculiar spelling of his surname. So that was why it hadn’t come up in a search.

I rang him – and then had to hold the phone away from my ear while he emptied a conscience-full of apologies for forgetting. So next week he’s coming to my house (providing he remembers).

All of which meant I had no success story to tell here – and that would never do.

But with the wind gusting 40 miles and hour round the car park, a Prize Draw was out. I thought of going home and making some calls – but nobody would use up precious bandwidth to read about that. And that was when I had the idea: I would do what we tell people to do on training. I would call on a customer – and I knew the very couple.

We had met through the Prize Draw in the car park on December 21st and they had signed up in early January – which meant I could call this their “six month check”. I phoned, said I was passing their door and wondered if I might pop in. Ten minutes later, I was sitting on the sofa, drinking tea with their dog’s head resting comfortably on my knee. I liked to provide a personal service, I explained.

They told me they were very happy with everything. In fact they were most enthusiastically happy.

“Well that’s good,” I told them. “Because now you’ve been with the company for six months, you’re qualified to recommend the services. I can take ten names today…”

I would love to be able to report that they opened their address book and gave me ten names – it has happened in the past. However, whatever liberties I may have taken with the newspapers over the years, only the truth is good enough for The Network Marketing Blog – and I have to tell you that I walked out of the house with just one referral.

But who knows where one referral might lead?

And here’s the thing: I would never have gone and asked for it if it hadn’t been for you looking over my shoulder at this screen.

For which I thank you.


Date Time Venue Minutes Asked Appointment  Callback
06.06.12 1508 – 1510 Woodbridge Car Park 2 1   Yes
  1510 – 1523   13 (15) 10 (11)    
  1523 – 1523   2 (17) 11 (22)   Yes
  1525 – 1534   9 (26) 16 (38)   Yes
  1534 – 1543   9 (35) 7 (45)   Yes
  1543 – 1551    8 (43) 4 (49) Yes  
  1551 – 1555    4 (47) 3  (52)    Yes
  1555 – 1559    4 (51) 6 (58)    
  1559 – 1604   5 (56) 5 (63)    
Total      56 63 1   5

At Fault

I’m not complaining. When things are you’re own fault, you can’t complain – but  you can set matters down in a factual manner and appreciate it if people find it in themselves to be sympathetic…

I crashed the car.


Honestly – once while cutting up someone in heavy traffic in Ipswich and then again in the same embarrassing circumstances on the roundabout not 200 yards from my front door. The second incident, on the very evening before the accident repair people were due to start fixing the first dent.

I am very sad about all this – not that I have any right to be. But I love  my little Mini and very sorry for itself it looked with its door all bashed in and the graphics scratched off. I felt that the least I could do for it, before it went off to to the repair shop, was replenish it’s card boxes.

If you’re not familiar with these, they are little plastic boxes placed at strategic points on the sides and back of the car containing my business cards. At least it went off with a full set.

I miss them. I miss the Mini. I am driving round in a grey Vauxhall Corsa with no card boxes. It’s not the same.

Then I got a speeding ticket (I said I wanted sympathy). In fact it was as I was casting around for something to prop up my smile that I received a call from a young man named Adam. He had a card. He had seen the website. He thought it looked brilliant. He wanted to know more.

“That’s great,” I said, attempting to lever up my enthusiasm to match his. “And what do you do?”

This is what Adam said: “I’m a paint sprayer. I’ve been spraying your Mini. I took one of your cards. I hope that’s all right.”

Yes that’s quite all right. In fact if Adam turns out to be really good, he might just earn me enough to pay next year’s increased insurance premium.

Date Time Venue Minutes Asked Appointment  Callback
29.05.12 1516 – 1525 Woodbridge car pk   14  11
Total  14  11

Total for May: Prize Draw: 6hr 26 mins. Customers: 6. Distributors 5.

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.