Archive for October, 2012

Time is an illusion.

The man shopping in his lunch hour laughed as he walked off – the sort of laugh that goes with a shake of the head and muttered amazement at someone who says: “OK, I’ll call you in a couple of years…”

A couple of years is a lifetime away. A couple of years is so far into the indistinct future that nobody in their right mind would make an appointment a couple of years ahead.

But my diary goes up to the next millennium – and it goes backwards too….

Today was a bit of a rush all round. Things to do, people to see… and a Cold-Market Academy in Gloucester to get ready for tomorrow. But along with half an hour of Prize Draw in the street, the day wouldn’t be complete without 15 minutes of phone calls…

Reaching into the microchips, I plucked a name at random. I said my piece and the woman on the other end agreed that what I had would benefit her. Now I have to phone her husband on Friday to confirm the appointment for next week.

It was only afterwards that I looked to see where we had met – at a Prize Draw in January 2009, it turned out.

That’s three-and-a-half years ago – and she talked to me as if we had been interrupted by the doorbell ringing or the potatoes boiling over.

And so when Shopping Man smirked at my idea of calling him in a couple of years, I knew something that he doesn’t know – something you only get to understand if you were born in the first half of the last century – that time is an illusion.

And time is magic. Time can transform something that is new and unknown into something that is familiar and trusted.

If you were to take half an hour a day to get six prize draw forms filled in – and you did that five days a week, for 50 weeks of the year … and you went on doing that for three years, at the end of that time you would have 4,500 people who knew you and were at least some way down to path towards trusting you.

Do you think you would have a big business?

Warts and All

Despite what my wife says about my 25 years in newspapers and what it did for my tendency to exaggerate, everything you read here is true.

Which is why I must tell you that over the past three days the results from my prize draw activities have been abysmal:

There you are. You didn’t expect that did you? Click on the Cold-Market Academy tab and there’ll be nothing but positive feedback. But today, not a single appointment!

This is not supposed to happen: After just one day without an appointment the Law of Averages is supposed to kick in and deliver two the next day. An appointment a day is what we expect. In fact in the five years I’ve been doing this, never once have I gone three days without one.

So you’ll understand there was a certain pressure on the rest of the  day to yield something.

Which the day duly did. The day yielded two emergency trips to school to deliver running gear for the Suffolk heat of the National Schools Cross Country Championships.

It yielded a washing machine man who phoned to say: “I’ll be round in ten minutes with your new machine.”

– What new machine?

“The one you said you wanted.”

– I never said we wanted it. We haven’t decided.”

“Well I’ve got it now.”

– Oh, all right then…

There were lights that went out, people offering us rabbits, the gardener unpaid…

In fact it wasn’t until the early afternoon that I managed to make some phone calls.  If in doubt make phone calls. The top distributor in our company is fond of saying that when he started, he made 70 phone calls a day.

Have you ever tried to make 70 phone calls in a single day?  It’s unbelievably difficult. The most I ever managed was 35. But counting up today, I realise I made 27.

One of them was to a woman who runs a cattery. She entered my prize draw in May but somehow our meeting got put off and then put off again. But this time she said: “Yes, I’ve been meaning to call you but you know what it’s like… Please, please can you come round next week?”

…and yes, she really did say “please” twice.

Another call was to someone who had got rather lost in the microchips. I see my note is dated March 29th 2009 and says: “Should have called her before she went on holiday”.

Well today, finally, I did – and we agreed that I would go round after I finish at the cattery.

So there you are: Suddenly two appointments – and both of them originated from the prize draw… although admittedly after some delay.

It was while I was feeling rather good about this that I received the following text: “I wud luv 2 work wid u? Hope it’s in Accy.”

Now, popular culture has never been my strong suit in the pub quiz but technology can rescue anybody and it turned out this was a reply to a text I had sent at breakfast time. What had happened was that last night, on the way back from a training in East London, I had been stuck behind a builder’s van with a mobile number on the back. So I recorded the number on my handy voice recorder and today sent  him the message: “Saw your vehicle in Woodford Green. I’m looking for business people to work part-time with a FTSE 250 PLC to generate a decent second income. Is that you?”

So we had a conversation and it turned out he lives in Accrington – which if you don’t know the UK, is pretty much the other side of the world. Never mind, he took a look at the website and promises to sign up next week. We’ll see if he does.

One way and another, it was very useful in maintaining good humour while our nine-year-old spent the whole car journey to Judo Club  explaining his plight as  the only one in his class (or possibly the world) without an iPod – and why this means he is now a deprived child. I escaped to the Co-op for some more milk. As  I came out, I met a man reading my car.

If you are not familiar with the idea of people reading cars, I should explain that my company gives its successful distributors free BMW Minis all decked out with logos and slogans. There’s quite a lot to read.

“D’you want one?” I said.

– I beg your pardon.

“D’you want a free Mini. I’ve got a prize draw here somewhere. You can win one…”

And it transpired that he doesn’t have a car – never learned to drive. But he would like one. More to the point, he would like to have a part-time income as well.

So now we’ll be talking again tomorrow after he’s had a look at what we have to offer.

Was this the Law of Averages? Was it pressure of activity?

… or was it proof of the old adage that our Top Man keeps banging on about: Just put in the activity. The results will follow.

Even, apparently, if you don’t manage 70 calls a day.

The Guinea Pig, the Dog and the Schedule

There is nothing quite so gratifying as an email from someone saying they attended the Cold-Market Academy and they got what they wanted.

Today it was Mark who was apprehensive about going out into the street and talking to people but gritted his teeth, screwed up his courage and just did it.

Half an hour later he had an appointment and a call-back.

And it worked for me today too: I had known it would – it was just that I never got onto the street. Today was the first day of my new Friday afternoon coaching sessions which meant that everything I had to do, needed to be done in the morning.

By midday the schedule was shot.

On top of everything else my Father-in-law had left a note to say that the guinea pig’s water bottle was broken. Recalculating wildly, I reckoned it  would take me ten minutes to nip up to the new “Pet Supermarket” which has opened just off the A12 and get a replacement. This is what happened and it shows you how Network Marketing works:

As I pushed my purchases across the counter a man came in with his dog. I said to the assistant on the till: “Well this is one shop where you can bring your dog.”

– Oh yes, the more the merrier.

“Have you got a dog?”

– We’ve got two: A Newfoundland and a Jack Russell.

“Isn’t the Newfoundland one of those huge hairy things?”

– Not that big – they used to use them for lifesaving. The Jack Russell’s only little though – he’s weird.


– Well a bit peculiar.

“Yes, we’ve got one like that. Tell you what, I ‘ve got something here you might like. It’s a free Prize Draw. You can win a car or £10,000. We just put your name in  a hat…”

– That sounds good. But I haven’t got any money.

“It’s free – see…”

– Brilliant!

In fact when a customer approached the till with a question and I stood aside saying: “I think you’ve got a customer,” she whistled up a colleague so we wouldn’t be interrupted.

… and now I have an appointment for Monday – and when you consider it, getting an appointment was the object of the exercise. What I did in two minutes while buying the guinea pig a new water bottle was exactly what I had hoped to do by spending half an hour in the street.

And I still got back in time for the coaching session. If someone else tells me they don’t have the time to build a Network Marketing business around their day job, I shall set the animals on them…


I’m in Rochdale in one of those featureless chain hotels – actually I like featureless chain hotels. You can feel curiously anonymous…

And they have a night porter. Just one person to look after the whole place – usually one of those slightly creepy silent people, short on social skills – you know the type…

But this young man was bright and chatty and helpful, sorting out the heating, offering extra duvets…

“You’re bright and chatty, ” I told him. It seemed an obvious thing to say.

– Ah well, you’ve got to stay cheerful.

in the next five minutes, here’s what I learned about him: He is 28 years old, has worked in hotels in Mexico, lived in Holland and had a dreadful experience with one very well known company which I’d better not mention. Then rather suddenly he decided that he wanted to be a lawyer.

He is now studying for a law degree and the anonymous hotel job supports him through his studies.

And here’s something else I learned about him:  He does not eat a cooked breakfast, having been 26 stone not so long ago (skinny would be a reasonable description of him now).

And this is what I said to him: “Do you know what, there are two things I notice about you: You’re good with people and you’re the sort of person who knows what they want and makes sure they get it. In fact you’re just the sort of person I’m looking for in my business. Tell me, would you be interested in looking at a way of earning another income in your spare time?”

– Doing what?

“Well let me put it this way. Am I right in thinking that at the moment you get paid for the hours you put in. If you stop working they stop paying you, right?”


“Well the way we get paid is like this: We do a bit of work and we go on getting paid on it forever. Would that interest you?”

– Certainly would.

… and now he’s looking.

Getting “No’s”

Today we staged the first of the four Cold-Marked Academy trainings scheduled for October. It seemed to go well with lots of positive comments at the end.

The interesting thing I brought home from it is that when I announced we were going to spend half an hour getting “No’s” several of the Network Marketers were aghast. However, half an hour later, they were saying: “Was that really half an hour?”

Time goes quickly when you’re having fun – and can getting “No’s” be fun? Well it seemed to be today.

Interestingly, one of the delegates asked me how many “No’s” I get – and I was able to open my planner and show him the three sheets from yesterday.

The first one had 53 “No’s” in 22 minutes – and then an appointment.

The next had three in six minutes and ended in a callback. That brought the total to 28 minutes so I was able to finish up with the last one: Three minutes, six people and nothing to show for it (apart from having completed my allotted 30 minutes … 31, actually).

So it does work.

Four days to go – and this is how it works

It is now only four days to the Ipswich Cold-Market Academy so maybe this is a good time to demonstrate how it works.

On Friday we set off on our annual weekend in the Peak District: Six of us and the dog pile into the car after school and head for a Youth Hostel, long walks, arguments over the route and splendid pub lunches.

So Friday was busy – but October is going to be a hectic month and I need to get my appointments booked early. So this is the deal I made with myself: I would nip into town to get some new bootlaces for the youngest and while I was there I would do some prize draw for half an hour or until I got an appointment – whichever came first.

I started at 1205. The first five people passed me by, making excuses and walking on or just walking on without making excuses.

One stopped when I asked her which charity she would give the money to  if she won. She considered for a while and finally settled on Great Ormond Street Hospital  – and although I wrote it on the form (which  usually leads people in to completing the rest of it) we never got any further.

Another five people came and went… and then another five.  And although this may sound very tedious, it was only a matter of a few minutes. I can’t tell you how many – but I can tell you that the 17th person stopped and filled in the form and agreed that I could help her. She said yes, she would like me to go round and do an assessment for her.

And so that’s what I’m going to do at 11.00 a.m. on the 12th.

And after she had gone, I looked at my watch and wrote 1212 on the top of the form.

It had taken me just seven minutes to get an appointment. So I was able to dash back home to fill up the car, finish the packing, sort out the boots, get into Ipswich for my Clarinet lesson – and still be at school on time to find three of the children sheltering from the rain under an enormous chestnut tree.

We had a glorious weekend, not a drop of rain up there – and the publican I gave my card to on Saturday has been on the website and requested more information…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.