Archive for January, 2013

Something new/

Well here’s something new:

“Government statistics confirm that you are paying more than you need to for energy. To find out how you can pay less, press one.”

It took me a minute or two to realise this was a recording. I pressed one. I was told that an advisor would be with me shortly.

And shortly Kayleigh came on the line. She asked me a series of questions about my energy services and discovered that there was probably nothing she could do to help me.

But there was something I could do to help her: “Before you go, may I say how impressed I am with the way you’ve conducted this call. After all, I’m still on the line – which I can tell you, doesn’t happen every time. The thing is I’m looking for people who are good communicators. Tell me, would you be open to looking at ways of making extra money using the skills you’ve got in a little bit of spare time?”

Kayleigh said: “Extra money?”

Of course she said “Extra Money?” How much do you think she’s getting paid sitting in a call centre all day? So now she’s looking at a part-time business in Network Marketing.

Next I went to get some Euros for next week’s ski trip with a bunch of other distributors from my company. This is not one of the six-star holidays costing £18,000 they send us on for introducing four customers a month for 18 months: We’re having to pay for this one ourselves – but then the great thing about Multi-Level Marketing is that it does pay for a lot of holidays!

Anyway there I was in the bank (getting would you believe it, an exchange rate of 1.10 Euros to the British Pound) and I happened to have with me my day’s quota of the company newspaper to hand out. I gave one to the bank teller at the next-door position. When I had collected and paid for my Euros, he was still reading it. I smiled. He said: “It’s very interesting.”

“Yes,” I said. “All about money. Are you interested in money?”

Daft question, really. He works in a bank. Se we put him in the prize draw, he has a DVD to go with his newspaper and I’m going to give him a call tomorrow.

It went on a bit like this all day: The wife of the man who sewed the pocket of my ski jacket got one, All the taxi drivers at Ipswich station got newspapers to read when I went to buy a student railcard so my son can go to an Open Day for English students at Oxford on Saturday.

And, I’m not sure whether this is allowed, but about 20 went into the free newspaper dispensers outside the station.

Well mine’s a free newspaper too…

Sharing clothes with your children

Here’s a comfort: I have just been on the New York Times website where you can see no fewer than 13 photographs of teenagers’ bedrooms – and all of them are in more of a mess than my 16-year-old son’s.

So maybe I shouldn’t complain – and I wouldn’t if it wasn’t for the fact that my scarf is in there somewhere. It’s cold. I want my scarf – and anyway I’m going skiing in a little over a week. I shall need it then.

“Don’t worry, I’ll find it,” says Owen – the issue of how he came to borrow it in the first place, conveniently forgotten.

How will he find it? By tidying up the rest of the mess? Somehow I don’t think so. Instead, I admitted defeat and went to buy a new one. It was easy enough to pop into Ipswich after the Clarinet lesson…

And since my Network Marketing business fits in around everyday life, I will now explain how buying a scarf enabled me to do the following:

1. Distribute 34 company newspapers.

2. Hand out 50 invitations to our open evening on Tuesday.

3. Send six people home with DVDs while collecting their contact details to follow up.

First the newspapers: These went five or six at a time into shops. Here’s what to say: “May I leave these on your counter for your customers – just half a dozen. They’re about money. Here’s one for you.”

The shops included a pawnbroker, cafe and betting shop. Only the camping shop refused.

The invitations went to the saleswoman who sold me my new scarf, her colleague who showed me where to find the scarves and a couple of customers and, of course, the sales people in the shops where I didn’t find a scarf to my liking – as well as the people who happened to be in the street between the shops. Here are the words that went with the invitations: “Here you are, everyone’s getting one of these today. This is yours.”

I always make a point of stopping in my tracks and holding up the card. I find that generally people will do the same – stop in their tracks.

So that left the DVDs. Here’s how they disappeared: Entering Marks and Spencers, I found myself walking past a stand offering cheap gas and electricity. I looked at it and, of course the salesman said: “May I ask you a question.”

He asked several. Then I asked some and before we knew where we were, we had a conversation going. It turned out that the salesman had been been shown my opportunity several times over the years. His colleague – who turned out to be his brother – wanted to know too (evidently feeling left out). Both of them entered my free prize draw and gave me all their contact details. Both now have DVDs to keep them interested until the Open Evening.

On the way out there was a young woman demonstrating perfume – or rather, wanting to demonstrate perfume. Not many poeple seemed to want to walk out into the street smelling of Exotic Desire.

I volunteered – not to be sprayed with perfume, you understand. Instead I just said: “Maybe you can help me:  I’m looking for top salespeople who want to earn more money. Is that you ?”

She said she was. She entered the draw. She has a DVD.

The young man behind the counter in the sports shop was next. He was very accommodating. There was plenty of room on his counter for the newspapers and he asked what they were about.

Then a young woman in the street wanted me to buy one of those tokens on a keyring you can use instead of a coin as a deposit for a supermarket trolley. She was selling them for charity. I bought one on the understanding that if I did she would go in for my prize draw.

That left just one DVD  to go. It went to another saleswoman – this time in a small clothing chain store. During all of this process only two people declined the prize draw and DVD offer. One was manning an office services business and when I suggested I was looking for top salespeople who wanted to earn more money and asked if he was one of them, he just said: “No” which was fine. The other “No” was in the music shop. This one said he was looking for more money but changed his mind when he realised he would have to give his name in order to get it.

The whole process – including browsing in two shops for the scarf and a little impulse buying – took an hour and 15 minutes. This was about right because what we were dealing with here in terms of DVDs, newspapers and whatnot, was two days’ quota – which fits in very nicely with the mantra “Build your MLM business in 30 minutes a day”.

Just keep doing it…

There is a line in Malcolm Gladwell’s new book Outliers which says: “If you work hard enough and assert yourself, and use your mind and imagination, you can shape the world to your desires.”

I like that. I like the idea that in Network Marketing as in anything else, hard work yields results. Because that’s the philosophy behind The Cold Market Academy: Persistence… just going out and doing it… battering through the No’s…

And I was back out there today. The fact is that I had closed down the live version of The Academy (although it’s still available as an eBook).  The focus in our company has moved more to getting referrals but you have to be quite skilful at that and I had a couple of customers who felt they’d been bamboozled into joining and cancelled – cancelling no fewer than 23 referrals at the same time!

So there is a move afoot to open the Academy again (leave a comment with your views on this). Meanwhile it means that this month I am a little top heavy on recruiting distributors but haven’t gathered as many customers as usual. This was not helped by a woman yesterday insisting she wanted to talk to her son before she signs (guess what the son is going to say) and another who wasn’t there at all. So I still need three more customers by the end of the month to stay on target for my company’s holiday promotion with a comfortable margin for error. It’s a six-star cruise this time and I don’t want to miss it.

In theory I should be all right – I have two appointments booked already for next week but that is cutting it very fine and not at all good for the nerves. I need some insurance.

None of the phone calls made while walking the dog yielded anything until next month so, setting my jaw in the sort of grim line  which suited Jack Hawkins so well on the bridge of a destroyer, I set out for town.

The first job was handing out 24 invitations to our open evening next Tuesday. These went to anyone who walked towards me, accompanied by the words: “Everyone’s getting one of these today. This one’s for you.” It took no more than ten minutes.

Then it was half an hour of Prize Draw. In fact I did 32 minutes and spoke to four people. Two of them gave me appointments, one took a DVD with a view to becoming a distributor and the last one is in the diary for a call when she comes back from holiday. The fact that one of the appointments was with someone who came running back across the car park saying: “I’ve just spoken to my wife and she won’t hear of it” is nothing more than the law of averages at work.

That still left me with two DVDs to shift. They went to salespeople in a trendy clothing chain and the bathroom shop with the words: “Actually I don’t want to buy anything. I only came in because it’s warmer in here. But what I’m looking for are top salespeople who want to earn more money. Is that you?”

Both now have the DVDs and I have their contact details for the follow-up.

I like to think the last bit comes under the heading of “using your mind and imagination”. But no amount of imagination and even the most encouraging script will come to nothing if it’s not bound up with hard work.

As one of the team said last night when we met for a pizza: “You just keep doing it.”

Which meant stopping on the way home and dropping ten copies of the company newspaper in the Tyre Centre and another Ten on the counter at the builder’s merchants.

Back to the man with the dog

If you look back to the entry in this blog entitled “Paper Trail” on December 20th, you will see that I gave a card to a man I met when I was walking the dog. He had a dog like mine – the dogs started sniffing, we started talking – you get the gist…

Well today I went to see the man with the dog. He signed up as a customer, taking all the five services that we offer. Then he gave me 20 referrals, adding, on a couple of occasions: “They know lots of people, they’ll give you lots of names…”

I mention this because it is now nearly a month since we met. He had said: “Call me after Christmas” and it has taken us this long to get together.

But what does that matter? The point is that he joined in the end – and as successful Network Marketers know, people always will join; providing you ask enough of them.

Was it awkward for me to pull a card out of my pocket and say: “Tell you what, I’m giving one of these to everyone today, so here’s yours”?

Not a bit of it.

If he had said “No thank you, I don’t care to take your card,” would I have been bothered?

Certainly not.

So the moral of this story for anyone with any kind of MLM business is this: You just don’t know who’s going to be interested – and if you don’t ask you’ll never find out.

The old lag

It’s probably the same in jail. Two convicts get banged up in a cell together, what’s the first thing they’re going to say to each other: “What are you in for?”

And so, standing in the snow outside Staines Magistrates Court, the defendants nodded to each other and stamped their feet to keep the circulation going – and passed the time of day.

The solicitor had told me to get there early (so the magistrates wouldn’t be bored with speeding motorists by the time I came up).

There wasn’t much I could say about my case: Just going too fast. But the other driver was there with his brother. The question facing the court would be which of them had been driving: It had been their sister’s wedding and all that Saturday morning guests had needed ferrying here and there. Honestly, you Worships, they had no idea who had been at the wheel… and if they didn’t know, the prosecution couldn’t really proceed… could it?

The endless possibilities kept the conversation going for a good ten minutes. But then there came the awkward silence which always arrives in the end. Fortunately I have just the thing for awkward silences: “Tell you what. I’ve got something you might like. It’s a free prize draw…”

So he’s looking – I think he might be good – he’s a businessman with a large family.

By the way, if you can’t wait to find out, I was fined £500 and given four points on my licence – but no driving ban. I was so pleased that I completely forgot to offer my lawyer the chance to enter a free prize draw. Never mind, I did ask the fines officer – it was the least I could do after he had relieved me of £500 plus costs and a contribution to victim support.

Interestingly, he didn’t want to enter. I suppose that if you spend all day dealing with guilty people, you tend to be a bit distrustful…




It was a shame about the Bluetooth headset. A colleague swore by it because: “You’re getting your phone calls in both ears at once. It’s as if the person you’re talking to is inside your head.”

I wasn’t sure I wanted my prospects inside my head but I agreed to give it a go – and here’s what I learned: If you wear glasses, don’t have a headset that loops over your ears – it’s just plain painful.

So the Bluetooth headset ended up as a Christmas Present for my 15-year-old son. He doesn’t wear glasses. He’s too cool to wear glasses – but unfortunatelyhe’s  also  too cool to wear a headset that hooks over his ears.

So the Bluetooth headset ended up on Bay and it needed to be posted on Friday.

Now on Friday I was training in Berkshire and what with two hours’ driving each way, getting the parcel posted was only one of logistical challenges. There was also the little matter of emptying the plastic wallet of leaflets and DVDs and whatnot.

But wait, how great would it be if I could combine the two?

The Post Office was at the back of a tiny, cramped convenience store. I posted my parcel. I remembered to ask for a certificate of posting. I was on the point of wondering how I could ask the lady on the other side of the screen whether she would like to enter my free prize draw when she spoke first: “Save Money…Make Money. I like the sound of that.”

You see, this is the advantage of wearing the badge – that’s what the badge says and very often people read it out loud.

“Oh, that. That’s all about money,” I said brightly. “Are you interested in money?”

–          I’ll say – can’t get enough of it.

“Well I’ve got this prize draw here. Let’s put you in that to start with.”

And so we did – and I collected her name and contact details and she collected a DVD.  And her colleague wanted to have a go too so that was another one done.

In fact the people round here seemed to be so nice that I went and asked a couple of Mums outside on the pavement if they would like to have a go too – and guess what? They did! So that was four forms filled in and the whole exercise had taken no more than ten minutes

And I got my Bluetooth Headset off my hands into the bargain. I was so tickled with myself that I popped into the exhaust centre on the way out of town and asked if I could leave a handful of company newspapers on their counter. Of course they said:  ”Certainly!”

In fact they said: “What’s it all about?”

–          It’s about money.  Are you interested in money….


The writer

My 16-year-old son is a professional writer.

I find that amazing. I was 20 before anyone paid me to write anything. But here he is sitting up late at night tapping out 24,000 word fantasy stories for someone in America who pays him in US dollars and now he’s started doing the illustrations as well.

I want to know who owns the copyright to all this but he doesn’t care. He says: “I’m just doing it for my friends.”

Who are these friends? He doesn’t know. He thinks one of them lives in Florida. It’s a different world – a cyber-world.

But it all came to a grinding halt when the motherboard packed up (another wonderful word). The computer shop condemned it and I had to fork out for a new laptop, wondering at the same time whether Mr Dickens senior grumbled about the cost of ink.

But as I was on the way that my phone rang with a call from a man whose name I didn’t recognise. Busking it for a minute or two in the hope that just being friendly would hide the fact that I had no idea who I was talking to, I just got my into more of a mystery until finally I had to ask.

It turned out to be the man who had spotted my car on Monday and called me about my Network Marketing business while I was buying my winning Lottery ticket – you may remember how lucky this was: His call delayed the purchase of the ticket. If he hadn’t called then I would have bought a losing ticket instead.

I have to tell you now that in fact I got this the wrong way round and the ticket did not win after all – which means this wretched man did not win me £1,000,000. In fact he cost me £1,000,000 because the winning ticket was in fact the first one, which I failed to buy because of him.

Anyway, suppressing my annoyance, I chatted well enough to discover that although he had originally phoned me because his son had lost his job, having watched the DVD and read the company newspaper, he had decided that in fact Multi-Level Marketing would be rather good for topping up his pension.

It turns out that for years he owned a garage and still has the names and phone numbers of all his old customers. I told him there was a retired electrician in my team who built a massive MLM business out of ringing up and saying: “Remember me, I installed your new ring main in 1998?”

We just need to work on the son…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.