Archive for March, 2013

You don’t get into Network Marketing until Network Marketing Get Into You.


We’re moving house. It’s been very sudden: We just saw something we liked better.

So on Friday our house went on the estate agent’s website. It looked so good I immediately wanted to buy it – the trouble is, so did a lot of other people. Suddenly I had bookings with potential buyers stacking up through the diary – and Tamsin was out all morning.

Why was this a problem? Well, when the photographer came to take the stunning pictures, we carefully moved all the piles of clothes and books and toys round behind the camera. Now it all had to be put away – and all in a single morning…

It was then that I discovered the truth of the phrase “You don’t get into Network Marketing until Network Marketing gets into you”.

The first thing I did was to call my Clarinet teacher and put off my lesson – after all, is one missed lesson going to make any difference if my Grade 6 exam isn’t even booked yet?

Then I decided not to go down to the town with my Prize Draw forms – after all I don’t do that absolutely every day. So Friday could be one of those days when I don’t do it…

And then I thought about putting off my calls – and stopped dead. Suddenly I thought of all the people in the business who say it doesn’t work – who are making no money at all – and I remembered how they’ve been really busy – their mother has been ill, they have a child off school, there’s trouble at work, the dog’s been sick, the screen door came off its hinges…they’re moving house…

… and I knew I couldn’t miss my calls.

You see, in Multi-Level Marketing, as in life, if you do the right thing and you keep on doing the right thing, you get what you want in the end – and if you’ve been doing the right thing for long enough then one day you won’t have to wait for what you want.

So I turned up my list, grabbed the phone and promised myself: “I’ll just make six calls as fast as I can.”

In fact I made ten. It took about 25 minutes and I made two appointments.

Now I can’t prove any connection but after the calls were made and the house was tidy (and Tamsin came home and tidied it again) the first potential buyer walked through my (pristine) office, out onto the terrace and stood there looking at the view.

What he said was: “Wow…”

White Hell

It’s too cold.

We’ve just had the coldest March day for 25 years – the daffodils should be out, for heaven’s sake…we should be taking walks in the country with “just a light pashmina…”

Instead of which the news tells me that half the country is spinning its wheels in the grip of the “white hell”.

Which is why I had an email yesterday telling me to keep up the good work on the blog and that the writer would get out there with his prize draw forms as soon as the weather warmed up. He found, he said, that people don’t want to stop when it’s cold.

… and I suppose they don’t want to stop when it’s raining either… or when they’re in a hurry… or they’ve left their pigs trotters in the library…

The fact is that – just as with any other aspect of Network Marketing – there are no excuses.

To prove the point I picked up my forms and headed off to the corner of the car park and the very first person stopped.

… well, actually he didn’t stop. He said: “No thanks”.

But that is just an excuse. I know this – and so I said: “Which charity would you give the money to if you won.”

He stopped. He thought for a long time and finally settled on “Cancer Research”.

“That’s fine,” I said, leaning backwards as we learn on the Cold-Market Academy and writing “Cancer Research” on the form. “Who shall I say it’s from?”

And we filled in the rest of the form. We got chatting and it turns out that he is more interested in the opportunity than the services. Also he’s staying with friends this week so he’s going to watch the DVD with them and I’m calling him at 10.00 a.m. this morning.

The next person to stop gave me an appointment for Tuesday next week – and the last person was somebody from the Premier Crew.

The Premier Crew is our wine-tasting club. Actually it’s is more an excuse for a drink with friends than any serious education. For the sake of form, we all get clip boards and pencils to write out comments but after the first couple of “hints of gooseberry” and “long metallic finishes” everyone tends to give up and just have a good time.

Lucie  had hosted the last evening and now she stopped to ask if I knew about the next one – and come to think of it, I have nothing in my diary.

Something else that had been in my diary had been a date to go round and explain to Lucie how she could build up a residual income to get her children through university (they are only at primary school but we had been talking about the prospect over the Sauvignon Blanc). However one of my colleagues died suddenly and I had to postpone our meeting to go the funeral – and then it transpired that I had made a mistake in writing down her phone number. So in the end I dropped something through her door.

“Ah yes,” she said. “But I’m working now. I really don’t have the time for anything else.”

This too, is an excuse. Here’s what you say to it: “Tell me, in your average day, do you think you could find one-and-a-half seconds?”

– One-and-a-half seconds? Of course I could.

“And in your average day, does anyone ever moan to you about the recession and the cost of living?

– Well of course they do – all the lime!

“So you would have time to say to them: ‘I could probably help you with that’. It takes one and-and-a-half seconds if you speak slowly. This means you have the time to earn yourself enough money to put your children through University.

“Now I do admit that if somebody’s interested, you will have to sit down with them for an hour. But ask yourself, would it be worth it? You see if it turns out you can help them with their problem, you get paid up to £50 – which is not bad for an hour’s work. But more importantly, you then get paid every month – £5 if they’re an average household – and £5 a month is £60 a year. Now if you went to Barclays Bank and asked for an income of £60 a year, they would point you to a deposit account paying 3% and invite you to deposit £2,000.

“So your hour is now worth £2,050. Do you see how that works?”

And now she’s watching the DVD and I have to call her this morning.

In fact, as you will see from the statistics below, it was a very good day – even if it was freezing…


Venue/date Woodbridge Time Minutes Number  approached Appointment Callback
12.3.13 1222 -1231 9 1 Yes
1231 – 1245 14 28 Yes
1245 – 1252 7 3 Yes
Totals Forms: 3 30 32 1 2

Deja Vu

This is where we began.

One of the leaders in my team called me the other day and asked if I would teach his son to talk to people in the street. Young Sam had left university and discovered that he was not the only one looking for a job. So after hanging around at a loose end at home for a few months he finally agreed to his father’s insistence that he become a distributor – at least then he would have a job… even if it was one he gave himself.

The trouble was that all his family were already customers (his Dad had seen to that). So he was left with the prospect of talking to strangers – which is my speciality.

We met at the corner of the car park as arranged – but the first thing to do was take him for a coffee and convince him that this was going to work. Also I had to teach him the script. It’s only 45 words for heaven’s sake but you’d be astonished how long it takes some people to learn it – about 45 minutes is the average.

But of course Sam has spent the last 15 years learning everything from Boyles Law to the order of Shakespeare’s plays. He has a brain like a sponge. He mastered it at the third attempt.

So we stepped out onto the pavement. “Watch me,” I said – and went into the routine.

The first person said “No thank you” the second made an excuse – the third was in a hurry…

I could see Sam out of the corner of my eye. I could read his thoughts: “This is daft. This doesn’t work. There’s no way I’m doing this…”

But I had a great advantage over Sam. I knew that I had the Law of Averages on my side – and sure enough the twelfth person stopped and went in for my prize draw … and gave me an appointment. I could see he was impressed.

So then it was his turn. He held up his form, he recited the script – and I walked past him again and again playing the part of little old ladies, brisk young businessmen, mothers with toddlers, retired colonels (I rather enjoy this bit).

Sam was brilliant. With a bit of cajoling, he started to speak up, we managed to get him to smile and talk at the same time…

Then we tried it on other people. After ten minutes (with a little bit of help) he got himself an appointment for Monday. But what I found really exciting was that he was then so full of confidence that he started again all by himself and somebody else stopped for him.

Now, I have to admit that the second person did not give him an appointment – but that is neither here nor there. The fact is that, of his own volition, with no prompting for me, he had asked her to enter his prize draw and she did. The rest – as Sam already knows – is just a matter of  doing it – and doing it again and again.

I think we were both rather pleased with the morning’s work.

It was only later when I got home that I realised I had devoted something like 90 minutes to teaching one person the secret to a successful Network Marketing business. It was hardly an efficient use of my time.

… and, of course, that is how the Cold-Market Academy started.Which means there really is a call for it.

So I am pleased to announce that the next seminar will be in Ipswich on April 10th. To find out more and to book, click here.



Influencing the Law of Averages

If you have been following developments you will know that February came to an end rather too soon – I had been away for a week – there were only 28 days anyway and I needed one more customer to meet my target for the month. So I went out into the street with my prize draw forms and got myself two appointments for the very last day – the 28th: One in the morning and one in the afternoon.

Network Marketers who are graduates of The Cold-Market Academy will know that we always assume half our appointments will be cancelled or postponed – and sure enough the first one rang to say that she was just too busy and would I ring her in a couple of weeks.

This meant two things: It was now really important that the second one signed – and I had nothing to do in the morning.

Also, you will know that the engine behind the Cold-Market Academy is the Law of Averages – and while such natural laws cannot be manipulated, I believe their outcome can be influenced.

Of course it is possible there is a professor of mathematics reading this  who will shoot me down in flames. But I firmly believe that the best way of getting a “yes” in the afternoon is to get as many “No’s” as you can in the morning. There is, of course,  not a shred of scientific evidence to support this.

But I’ve got something more important: I believe it – and there is plenty of evidence to show that we tend to get what we believe in.

As you can see below, I spent 41 minutes asking 83 people if they wanted to enter my prize draw. All but six of them said “No” – and those six said “No” to an appointment – and even “No” to a callback. This made me feel very smug indeed. It was just what I wanted.

So what did I get when I went to see my appointment afterwards?

“Yes” of course!


Venue/date Woodbridge Time Minutes People approached Appointment Callback
28.02.13 1028 – 1038 10 1
1038- 1045 7 25
14.16 – 1419 3 4
1419 – 1431 12 35
1431 – 1436 5 16
1419 – 1431 4 2
Total  Forms: 6 41 83  0  0
What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.