Archive for April, 2013

The excitement of Network Marketing

Network Marketing is exciting – it’s not supposed to be. You’re supposed to just plod along: “Consistent activity” is the watchword… just do a little bit but do it regularly, you hear them say…

But I like the excitement.

Take the artist with the old boat: You could tell he was an artist – and a good one because his house was full of other people’s paintings (only an amateur hangs their own paintings. The professional keeps them stacked facing the wall).

But when I met him he had a great fat paintbrush in his hand. He’d been applying two litres of white yacht enamel to his 1952 Blackwater sloop. He did it slowly. He did everything slowly – including making a decision about whether to become my customer. I had to ring him back yesterday.

We know all about this, don’t we: “I’m not going to make a decision today… I’d like to think about it…Can I get back to you…”

But when I rang him, he said yes, he’d had a think. He’d looked it up on the Internet and he said: “Let’s go for it!”

And so I went back (and found him with his paintbrush in his hand again) and signed him up. While I was in the middle of the process, my phone rang. Being polite, I silenced it.  However, driving away and feeling rather pleased with life, I remembered the call and pulled over to pick up the the message. It was a customer who had signed up last week without a second thought. Now she’d had one and she wanted to cancel.

See what I mean by exciting? It’s a good idea to see this sort of thing as part of the excitement. You just never know what’ s going to happen do you?

Now, I have a rule when this sort of thing happens. It’s a bit like someone getting thrown from a horse and having to get back straight on or my daughter when she lost control of her sailing dinghy and crashed into another boat – the coach sent her straight out again.

And me: I headed for Ipswich with my prize draw forms. OK, so I needed to buy a pair of summer shoes but before that, I needed another appointment. I knew I’d get one. I just didn’t know that the very first person I talked to would give me one – or that he would be leaving the army in 14 months time and had no idea what he would do then (I have an idea…)

As you can see below, it then took another 14 minutes to get the next appointment which means that if there’s any justice, I should make up for the woman who cancelled.

So one way and another it all makes a good story but how do you know it’s true – after all I used to be a newspaper reporter and everyone knows you can’t believe everything you read in the papers.

Well, I was just making notes about the woman who gave me the second appointment when a man I vaguely recognised came up looking me directly in the eye which is not what I’m used to in the street with my prize draw forms – and then I spotted his badge. He was a distributor with my company. In fact I was sure we had met.

He was astonished. He was elated. He said: “I can’t believe I’ve found you doing exactly what you say you do.”

I wasn’t sure how to take that…

But at that point, his phone rang. It was his upline checking that he had delivered his two new distributors to the Ipswich training course. Now I did know the upline. The upline was not astonished to hear that had been in the street getting appointments.

Because, as we both know, it’s consistent activity that counts. Doing a little bit but doing it regularly…

Exciting, isn’t it?

Ipswich 24.4.13

1424 – 1429




1429 – 1443




1446 – 1451




1451 – 1457








No Show

+++ The last Cold-Market Academy will take place on May 1st  – see tab above for details +++

Every town has its rough area: Furniture in the front gardens, cars on bricks – you know the kind of thing – and when you hear someone lives on that street, you know what to expect.

The trouble is you might not know the name of the street next to it which is almost as bad – and as soon as I turned the corner for my appointment yesterday, I groaned. Quite honestly, if this person wanted to join, I was going to have to make some excuse. In fact it was a relief when it turned out they weren’t home (why would I expect anything else).

So now I had an hour to spare and no new customer. Guess what I did?

Absolutely: Down to the car park with my prize draw forms. It was a grey day, a little chilly and 2.30 in the afternoon: Not ideal. In fact as I stood there and waited in vain for a passer-by (any passer-by), I wondered if I would do better just to go home and start again on the “No-for-Now” list.

But the wonderful thing about the Prize Draw is that it will always work – anywhere, anytime, any place because it relies not on the weather, not on the time of day, not even on me. It is driven by something that is unstoppable and immutable: The Law of Averages.

You can see what happened below: After eight minutes, the 21st person stopped and agreed to go in for the draw. I asked my questions. The answered “No” to every one of them.

I should explain that the questions are so worded that only the most awkward or stupid person would answer “No”. But then the Law of Averages demands that awkward and stupid people be heard.

Another seven minutes went by and another 19 people walked past without stopping. But the 20th did. She was a pleasant woman in her 50s. She gave the right answers. She gave me an appointment for next Tuesday and when I gave her my appointment slip, she asked: “Why don’t you give me your surname – you know mine.”

So I wrote that down too, adding that I didn’t usually because I didn’t want people calling me “Mr Passmore”. As soon as she saw the name, she asked if I was a member of the sailing club and the next few minutes were spent discussing boats (or as network marketers would say “building rapport”)

The next 18 people were not interested but number 19, a woman of retirement age wants me to call her when she gets back from holiday on May 13th. Personally I would like to put it down as another appointment because it felt that certain. However, technically speaking, it’s just a call-back and a lot can happen in three weeks.

Still, it just goes to show what you can do with a No-Show




Number  approached



Woodbridge 19.04.13

1434 -1442



1442 – 1449




1449 – 1506









All you need to know about Network Marketing in three quick stories

+++ The last Cold-Market Academy will take place on May 1st  – see tab above for details +++

Three things happened this week that can teach us all we need to know about Network Marketing.

First of all I would like you to read an extract from an email sent to me by one of my team. This is a woman who has teenage children, a husband and a part-time job. She’s busy. But she joined me because she was determined to have a secure and comfortable future for her family. She told me this several times. She got started, she overcame the early obstacles. She promised me she would never give up – and indeed she didn’t.

So finally I decided that this woman was going to be be the one to build her leg of my business. Obviously it made sense for me to help her. So I sent her an email suggesting a home meeting – that if she would like to get some friends round, I would come and present our opportunity to them. What follows is a small section of her reply: “I would love to volunteer to be someone you work closely with to get to the leadership level in 3 years but I am too nervous to invite people to a home group meeting so maybe I am the wrong person for you to ask. I need to think of another way to get a quick start with distributors.”

I didn’t reply to this because I didn’t know how to. There’s no point in bullying people but I couldn’t think of anything to say that wouldn’t be critical. I wanted to say: “If you knew you would make £50,000 from inviting people for a home meeting, would you do it?” but I had used that one to get people to our annual convention. I suppose I was just plain non-plussed at the idea that someone could start a Multi-Level Marketing business and then baulk at the idea of inviting people round for a coffee to look at it. Is she ashamed of it or something?

And then I was invited to a Leadership Meeting by the top distributor in our company. This is a man who knows more about this business than anyone I have ever met. It brings him an income that would make your eyes water and now he sees it as his mission to help as many people as he can to achieve the same (oh, all right it won’t do him any harm either but that’s Network Marketing for you!)

Anyway he showed us a Youtube clip which I would like you to watch before you go any further. Just copy and paste the link and then come back and read on. Here it is:

Isn’t that great? Do you think the leader was nervous? Or the first follower? No, they were too busy having fun to be nervous – or was it that they were so determined to have fun that they overcame their nervousness? We don’t know. But what we do know is that the people who followed them did not join in right at the beginning – so what was the reason for that? Was it nervousness? And did they overcome it?

The point is that in this business you do have to stand out from the crowd. If you’re not different, why would anyone stop doing what they’re doing and start doing what you’re doing?

Which means that sometimes we have to do something we don’t want to do in order to get what we want to have.

And it just so happened that there was a piece in The Times which illustrated this to perfection. It was by Matthew Syed, the author of the fabulous book “Bounce”.  He had interviewed Andy Murray about facing Novak Djokovic in the final of the U.S. Open in September 2012. After gaining a two-set lead, Murray had slid back to two sets all and it was looking as though the young man who had come so close to a grand slam title so many times was going to let another one slip through his fingers. He was beginning to believe what people had started to say about him – that he was another British player who just wasn’t quite good enough.

Then, during a rest break, Murray went into the changing room and looked at his face in the mirror. The face that looked back at him was haggard and drawn – not the face of a winner.

Suddenly he found himself doing something he had never done before. He gave himself a pep talk.

“You are not going to lose this match,” he said to himself. “You are NOT going to lose this match.

As he explained to Syed: “I started out a little tentative, but my voice got louder . ‘You are not going to let this one slip. You are NOT going to let this slip. This is your time…’.”

And when he walked out onto the court again it was with his head up and confidence in his stride. In short, he looked like a winner.

And guess what he became?

So what will my nervous distributor do? Will she give herself a pep talk? Will she square her shoulders and ring up her friends and say: “You know my part-time business? Well I’m expanding it and I’ve picked out just a few people to help me take it to the next level – and guess what, you’re one of them! There’s money in it and you’ll have a lot of fun. Come round on Thursday at seven and I’ll show you what it’s all about. If it turns out to be for you, that’s great. If not, that’s fine too – but I think you’ll love it!”

Do you think the average person could read that over the phone to a friend and survive? I mean, would they be struck down dead or would the world stop turning? In fact would it be anything like as bad as dancing appallingly badly in front of a crowd of total strangers?

Probably not,

In fact what might happen is that some people would turn up and of those, some would join – even if it was out of curiosity.

… and one way or another, the momentum would begin.

Network Marketing Story #318

+++ The last Cold-Market Academy will take place on May 1st  – see tab above for details +++

Here’s a Network Marketing story:

I’ m on holiday with my family skiing in Pila in Italy. I am not working. I’ll admit to having a pen in my pocket and some cards in my wallet but this is time off.

But yesterday morning my ten-year-old, Hugo, complained once again that one of the clips on his hired skiboot wouldn’t do up – and this time we had the opportunity to do something about it.

We found one of the package holiday reps and asked if he could help. Of course he could. If these people weren’t cheerful and helpful they would find anoher job. He borrowed a screwdriver and set about adjusting the fastening – and whilst doing so, he started a conversaton.

Please note that he started the conversation not me. He asked me where we were from and I told him. Then it was only polite for me to ask him where he was from. He came from Preston in the North West of the UK.

Then there was a slight pause while he did some more adjusting. Next he asked Hugo what he was missing while we were skiing. Hugo didn’t quite know how to answer this so I suggested that he wouldn’t be able to sail on Saturday since we don’t fly back until Sunday.

And then, of course it was my turn to ask  a question. I chose: “Of course next week’s the end of the season isn’t it? So that will be your last week. What are you going to do then?”

He told me he would go back to his job – and so the social niceties demanded that I ask him what he did.

Please understand that at this point I really had no choice but to ask this question. This was not one of those contrived conversations you read about in books on Network Marketing where you are supposed to strike up apparently innocent conversations with total strangers while secretely your express purpose is to exchange your DVD for their phone number.

The young man told me he was the marketing co-ordinator and trainer for a Direct Sales company dealing in renewable energy products.

“Really?” was what I said, genuinely surprised. “I’m in Network Marketing which is the same sort of thing.  Sometimes people call it Multi-Level Marketing or MLM.”

And of course you can guess the rest. He asked me about what I did and I explained that I introduce people to my company in much the same way as he does but the difference is that instead of getting a salary for the work I do, I get an on-going commission paid every month based on how much the customer spends and how long they go on paying their bill (which generally speaking, is “a lot” and “forever”).

S0 he gave me his phone number and email address and I got out my pen and promised to contact him when he’s back in the UK the week after next.

I was rather pleased with the way things had turned out. My wife was not. When Hugo and I joined her and the rest of the family who were waiting with growing impatience at the ski lift, she observed: “You were talking about Network Marketing, weren’t you?”

How did she know that?

Still,  later in the day,  the young man turned up in the restaurant at the bottom of the piste and thanked me again, saying he looked forward to hearing from me – so I felt the time chatting over the errant skiboot had been well spent.

And that, you would think, would be the end of this episde.

Not so: This morning he appeared again – this time at our breakfast table to give us the details for our departure. He had some toast and coffee and handed over the itinerary. Then he said: “This Network Marketing business of yours, how does it work exactly?”

I would have told him but then Aldo, our favourite waiter appeared just at that moment with the last two slices of my birthday cake (this had gone all the way round the dining room the previous evening so you can imagine how big it had been when it started – and I daresay it will feature prominently on the bill!)

Never mind, this meant there was time for a further explanation of the “work once, get paid forever” philosophy and since the young man seemed to be in a hurry, I mentioned that if he wanted to, he could get started right away – do his online training tonight, get his websie set up over the weekend and sign up all his family at the beginnng of next week…

Of course it looked as though the downside would be that once again I would be late for the skilift.  But I know my family…

Sure enough, somebody had forgotten their mobile phone. Could I bear to go back and get it?

Well, if I have to…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.