Archive for May, 2013

The Queue

If you have attended The Cold-Market Academy, you will know that I advocate getting the prize draw forms filled in while waiting in the queue at the post office. What I am thinking of is Ipswich Post Office.

I have never been in there without having to stand behind ten people (this doesn’t matter as long as I am in front of one. Graduates will remember that we always talk to the person behind us in the queue.)

But not yesterday. Yesterday the place was deserted. In fact it didn’t seem like the same place at all…

“Cashier Number Five,” said the automated voice.

“And how is your day today?” said Cashier Number Five. He was a young man with a pony tail, designer stubble and a sunny attitude. There was something very odd going on.

I had not arrived at the counter with the express purpose of prospecting a cashier. I was there to post my grandson’s birthday present – and besides when did anyone ever successfully prospect a Post Office cashier?

(I ask this question because I am guilty of generalisation when it comes to Post Office cashiers:They seem pleasant enough but hardly open-minded when it comes to opportunities to earn an extra income.)

But this one just didn’t seem as if he belonged behind a Post Office counter at all. I don’t know whether it was the pony tail or the designer stubble or just the “How’s your day today?” But one way and another, the next think I knew, I was asking him: “Tell you what, I’ve got a question for you – nothing to do with the parcel. But if you had the opportunity to earn an extra income without it affecting your Post Office work, would you be interested?”

He would. Five minutes later I sent him a text with the website address. I’ll be calling him today.

This was a bonus. I felt rather pleased with myself – and in Multi-Level Marketing feelings of optimism should never be wasted so on a whim, I opted for a bit of prize draw in the street. I hadn’t planned on it – for one thing I didn’t have the dog – but as you can see from the statistics below, it worked as well as well as ever. In fact I was tempted to put down the callback as an appointment. I had even put it in my diary for 10.00 a.m. on May 27th when the prospect said: “Ah, but what if I’m not back from Blackpool?”

– Might you not be back from Blackpool?

“Not if I’m having a good time. I’m going to see an old friend and if we’re having a good time, I might stay an extra day or two.”

So we have arranged that I will ring him on at 10.00 a.m. on the 27th instead.




People approached





14.32 – 1438




1438 -1448



1448 -1455




1455 -1503



1503 – 1505










The dog again

There has been such excitement about the dog’s career as a Network Marketer (see “The Network Marketing Dog” May 9th) that I couldn’t wait to put her to work again. However, for the reassurance of the dog-loving fraternity, I should add that she did get her walk in the woods as well.

We didn’t manage the full half hour because when we showed up at the car park this morning, who should I find there but two members of my team who had already grabbed the best pitch. Meg and I did consider going into competition but thought better of it so it was not until four O’clock in the afternoon (not the best time) that we actually got started.

What happened? The seventh person walked past with what I have now come to call a “red” excuse – that is to say she didn’t want to enter the draw. I countered with the charity gambit. She paused, she turned back to me and agonised about which of the many charities she supported would benefit. Eventually it was “St Elizabeth Hospice” by far the most popular in my part of the world.

Then she saw the dog. The dog put on her most wistful expression: head on one side, big brown eyes dripping with sadness. The woman said: “Aaaah… and walked back to us. We now have an appointment for June 17th. That’s so far ahead it’s almost in a different time zone. But I know she won’t forget.

“I couldn’t forget you,” she said.

And she wasn’t talking about me.




People approached



Woodbridge 10.05.13

1600 – 1608




1608 – 1615







 Note: This is not as bad as it looks. I spent a good part of the second period talking to one of my oldest customers – old in both senses. She was bemoaning the fact that she sold her house to the owners of her new sheltered accommodation for a good deal less than the market value.


Doorstep Theatre

Network Marketers tend to have a compulsion to give out cards: Leave a paper trail, they say. In my company there was a fad for giving out 50 a day – I think it was dreamed up by a printer.

You might as well give them out as not. Just don’t expect much in the way of results. What we need to do is talk to people – although of course giving out cards is a great way of finding people to talk to – particularly if you have an interesting card. In my company they’re shaped like pigs which is definitely interesting and people tend to say: “What’s this?”

Which means it’s not very polite if we don’t tell them.

However this is where we run up against a bit of difficulty: After our wonderful 60 second explanation, the prospect can say: “OK, I’ll have a look and get back to you.”

They can do that because they’ve got your card – which means they have all the information they need but you have no means of following-up – and as we know, the fortune’s in the follow-up.

Yesterday one of my team came all the way from the Midlands for a day’s training (and for readers in Texas which is nearly three times the size of the entire UK, I should add that over here 100 miles is a really long way). He was asking how do you get the information you need for the follow up.

Let me recount a conversation that took place on my doorstep this morning.

Dramatis Personae: Network Marketer; Delivery Man

DM: Parcel for you. Sign here.

NW: What’s this. Ah, it’s for my wife. Feels like clothes. More clothes!

DM: Tell me about it.

NW signs

NW: I don’t think we’ve met before. Have you delivered here before?

DM: No it’s a new route for me.

NM: Oh well then, you haven’t heard my intriguing question. Would you like me to ask you my intriguing question?

DM: What’s that?

NM: If there was a way you could earn more money without it affecting what you do at the moment, would you be interested?

DM: More money? Certainly would.

NM: OK, I’m afraid I don’t have time to tell you about it now but if you like I could send you some information by text. You just listen to a recorded message. Would you like to hear that? Have you got hands free in the cab?

DM: Yes.

NM: OK what’s your mobile number?

DM did not know his own mobile number. Had to go to the van to get it.

NM: That’s great. Now if you find the recording interesting, you might want to look at the website so if you like I could email you a link. Would you like me to do that?

DM: Yes please.

NM: OK, what’s your email address.

DM did know this.

NM: That’s great. Do you live round here by the way? [yes] Because we have a monthly opportunity meeting. If you give me your postcode, I can send you a text to invite you.

DM gives his postcode.

NM: Terrific. Now if you make a point of listening to the recording and reviewing the website tonight and then download the information pack they will tell you almost all you need to know. That will just leave me to tell you how much you get paid and how quickly. We can do that tomorrow morning, what’s the best time for you?

DM: Any time is good. I’ll be on the van.

NM: that’s great. I look forward to talking to you tomorrow.


The Network Marketing Dog

The dog has an appointment. I don’t know why I never thought of this before but the dog is a a better Network Marketer than I am. Here’s how it happened:

I needed to go to the bank. I needed to get my glasses tightened up so they would stop falling down my nose. I needed to get another appointment and the dog needed a walk.

It might just be possible, went the reasoning, to combine all of these disparate activities into one trip to town – after all, I could tie the dog to a drainpipe while I did my half an hour of prize draw to get my appointment. One appointment, you will remember, is the expectation from half an hour – two if you’re lucky.

So we went to the bank and the optician and we were just heading for the drainpipe when the dog spotted a kindred spirit – nearly dragging me off balance as I juggled my planner, my pen, my prize draw forms and my script in readiness for going to work.

The two dogs did what dogs do and the man on the end of the other lead looked at me with that exasperated smile common to dog-owners the world over.

It was while all this was going on that I realised I had a golden opportunity. “Tell you what,” I said brightly. “Since we’re stuck here, I’ve got something you might like. It’s a free prize draw. You could win a car or £10,000. We just put your name into a hat and if your name comes out, you win the car. And if you win one, I win one too.”

He said that sounded good and we filled in the form. I asked the four questions on the bottom of it. We read through the script together and, in four minutes start-to-finish, I had an appointment for tomorrow afternooon.

Now tell me: Would I have got that appointment without the dog? Why didn’t I think of this before? Obviously the dog did not get tied to the drainpipe after all. Instead she stood patiently beside me as I told a dozen people they could win a car or £10,000.
Then a cheerful-looking woman in late middle age turned up: “Oo, aren’t you lovely. Helloooo…”

This to the dog of course…

The dog backed away to the full extent of her lead. The cheerful woman held her ground, hand out,  fingers twitching. What she said, as far as I remember was: “Choo-choo. Who’s a lovely…come on say hello…”

The dog, who is a sucker for this sort of thing, advanced cautiously and allowed herself to be stroked.

“There you are,” I said to our new friend. “Clearly she likes you. You must be a dog person. What kind have you got?”

– Sadly no dog now. Just a cat. What’s she called?”


So we talked dogs and cats for a minute or two until I said: “Tell you what, I’ve got something here you might like. It’s a free prize draw…”

And we went through the same procedure as the man who did have a dog – and we made an appointment – with a proviso: “But only if you bring Meg.”

So next Thursday Meg and I will go to visit the cheerful lady and her cat. Two appointments inside 15 minutes: I decided to roll with this.

For the next 15 minutes, instead of saying to people: “Here you are, you can win a car…” I said: “Here you are, you can win  a dog…”

I believe that the amount of interest I received more than doubled. Of course, I had to explain: “Not really… you don’t win the dog. But you could win a car or £10,000…”

And sure enough it wasn’t long before I got my third appointment. That was three appointments in half an hour (see below). No callbacks, nobody saying they didn’t want me to tell them what it was about – just three appointments over the next week.

I don’t know how pleased Meg is about it though – now that her morning walk is going to be down to the car park instead of along the river or through the woods.

But still, she is getting a cat to chase…




People approached



Woodbridge 09.05.13

1042 – 1046




1046 – 1100




1100 – 1112









What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.