Archive for December, 2013

The birthday present, the toothbrush and the wonky glasses

My first wife taught me that you do not give a woman a vacuum cleaner for her birthday. I find this odd. If I was a woman, I would love a new vacuum cleaner. Heck, as a man I would love a new vacuum cleaner. It’s like being given a chainsaw or a leaf-blower or a Maserati.

But what does the present Mrs Passmore suggest I get for my grown-up son: Gloves. A nice pair of gloves…

In fact she even offered to choose a pair herself. This could not be allowed to happen – even though I had something else on the agenda: Like finding some new people to talk to.

Partly this was because, as a Network Marketing Professional,  I’m always on the lookout for new people to talk to but partly it is because I will be on the phone to my new team member today after he was startled to find that all his family and friends said “No” – and now he has progressed to his work colleagues, who don’t want to know either.

It is a terrible shock to him as it is to everyone when they first start an MLM business. Why can’t your friends see it the way you do? Why aren’t they as excited as you are about the wonderful products or services you have to offer – quite apart from the promise of a part-time residual income for life…

I mean who wouldn’t want that.

… your friends and family. That’s who.

Actually I’m being mean. They do want all this – or at least they would if they could get over a few hurdles first – like, for instance:

1. They don’t want you to sell to them.

2. They don’t want to be a part of your learning process (with all the catastrophe that will involve).

3. They love you so much they want to stop you getting mixed up with a pyramid-selling scam…

Oh yes, there are lots of good reasons why your friends and family run for the hills as soon as you mention your exciting new business.

So what I needed was a good story about talking to strangers – and the birthday present was a good starting place. I found it in the Rohan shop. I don’t know whether you know Rohan in your country but they make practical lightweight clothes for adventurous travelers. On the wall was a map of the world and pictures of my neighbors in Benin, the Arctic Circle and North Korea. On a hook on the back wall was the ideal present: It was small so it could go by letter post and get to the Channel Islands by Saturday. It was absurdly expensive so I could feel generous and it was exciting (to a man, that is). It was a miniature flashlight with three settings  and four bendy legs like a dispossessed spider so that you could attach it to anything in any position. In short, it was just the sort of thing you need for traveling to Benin, the Arctic Circle or North Korea…

The sales assistant agreed it was very clever. I took my credit card receipt and said: “You must have been open a year now…”

– Just over.

“It seems to be going well – I see your customers have been getting about (gesture at the map with the pictures)”

– Yes, they’ve been great.

“Well thank you for this… actually now I think about it, I’m glad I met you. You see I’m always on the lookout for top salespeople. Tell me, if there was a way for your to earn an extra income using the skills you’ve got already and just a little bit of spare time; is that something you might like to take a look at?”

– Well I’m always interested in more money…

“Well, let me take your name and I’ll send you some information. You can take a look at it and if you like what you see, you can get back to me…”

And I’m very proud to say that I have now dispensed with the pen and scrap of paper and now type peoples names, mobile numbers and email addresses straight into my iPhone.

Next it was Specsavers to sort out my wonky glasses. Since going backwards from titanium frames to plastic, I have discovered that every time I put my head behind the fridge and knock them, I have to go back to the shop for another adjustment. This time, after ten minutes of adjustment and re-adjustment, the young man handed them back saying: “No charge, all part of the service…”

“Thank you very much. I really appreciate that. I’m afraid I seem to be a bit of a regular for the after-sales service. But I don’t think I’ve seen you in here before. Are you new.”

It turned out that he had been full time for a couple of months but part-time before that. He was saving up to go to drama school. In fact he knew my son the actor -at 17, Owen is currently rehearsing the part of the Grand Duke for the Deben Players’ production of Cinderella this Christmas.

We talked drama schools and student finances for a bit and then I said: “Well I don’t know whether I can help but if there was a way you could earn extra money by using your obvious people skills and a little bit of spare time, that might mean that when you come out of drama school you wouldn’t need to have a full-time job. Because actors need to be able to get time off for auditions, don’t they? And if you had some extra money coming in…”

And out came the iPhone again.

But the example of prospecting that I like best was what happened in  chemist. You see I have lost patience with my electric toothbrush. It was the top-of-the-range. It had cost an absurd amount (or at least it should have done had it not been discounted because nobody would buy it at that price). Anyway I was finding I had to recharge it every two days while Tamsin only came to me for new batteries for her cheap version about once ever six weeks.

So being an incompetent shopper (and an incorrigible Network Marketer) I needed an assistant to help me.

-These come with two sets of spare heads for the price of one!

What I was thinking was that this would be five spare toothbrush heads! Who needs five spare toothbrush heads?  What I said was: “Hey you’re rather good at this! I came in for a toothbrush and now I’m buying all this! You must be their top salesperson!

– Well  I don’t know about that…

“Have you worked here long?

– Ten years.

“Wow, no wonder you’re good. How about these.”

– Well they’re cheaper but they’re just as good – our own brand – and you still get the two-for-one refills.

“Well that sounds great. I’ll have that one… with the refills of course. I can’t resist two-for-one…actually now I come to think of it. I’m always on the lookout for top salespeople…”

But this is where we went off on a different tack. When it came to asking for her mobile phone number, she didn’t know it – and her phone was in her locker in the staff room. Never mind what was her landline number?

She didn’t have one yet. She’d just moved and she was wondering whether she needed a landline or whether she could manage with just a mobile. It would save a fair bit…

“Really! Well there’s a coincidence because that’s what I do. I get people landlines but they don’t have to pay for them. Yes really. It’s amazing…”

So today at 12 O’clock I’m going to call for her and we’re going to Caffe Nero so I can do an assessment to see whether her new landline really could be free.

And all of this before I’m due to talk to my new team member at 3.00 p.m. He’s going to love this…


The First and Second Laws of Network Marketing

Ahead of its simultaneous publication in the New Scientist and the American Scientist, here is a sneak preview of the results of nine years’ research into the Network Marketing industry by the celebrated thinker, Professor Passmore.

Passmore’s First Law of Network Marketing

A + T = R

Where  A = Activity;  T = Time; R = Results

Passmore’s Second Law of Network Marketing

A2 + T2 = RN

Where  A2 = More Activity; T2 = More Time; RN = Accelerated Results

Professor Passmore is very frail now and lives a largely reclusive existence surrounded by his collection of antique cellphones at the home of his scientific assistant and now carer John Passmore (no relation).

In an exclusive interview Mr Passmore revealed: “The Professor has been working on his Laws of Network Marketing for many years. You could say it is his life’s work.

“What has driven him to put in his famous 26-hour days is the knowledge that there are many hundreds  – many thousands…. possibly many hundreds of thousands of Network Marketers out there who fail in what should be an essentially simple undertaking.

“It all began with what became known as The Lightbulb Moment – the revelation to the Professor back in 2006 at his company’s National Seminar. This gave rise to the well-known Passmore’s Theorem. Students will be well-versed in this:

“If you speak to enough people, some will buy the product.

“If enough people buy the product, some will become distributors.

“If enough become distributors, some will be successful.

“And if you have enough successful distributors, any success of your own is magnified by the power of your group (in accordance with the Law of Compound Activity). “

Mr Passmore (in full flow now) proceeded to explain the Law of Compound Activity: “This is the scientific explanation of the philosophy first propounded in John D. Rockerfeller’s dictum: “I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.”

However, at this point, the interview was cut short by a commotion upstairs. Hurriedly Mr Passmore explained that either the Professor had mislaid his spectacles again or else he needed to be taken to the bathroom.

MHL Cable

john's iphone 027We need an MHL Cable.

The topic of the MHL Cable had been a preoccupation all the way to swimming on Saturday morning and all the way back. On Saturday mornings I take my 15-year-old Theo to Triathlon training. Normally this involves 45 minutes swimming and 45 minutes cycling while I walk the dog along the banks of the River Orwell. Lately it hasn’t been such an early start because Theo has only been doing the swimming – it just seemed to last a long time, what with all the talk of the MHL Cable.

Apparently it connects his phone to the TV so that he can watch “I’m a Celebrity Get Me Out Of Here” while turbo training.

For readers who are not blessed with an athlete in the house, I should explain that a turbo trainer is a device that clamps to the back wheel of a racing bicycle so that the rider may train furiously without going anywhere. In practice it ends up in the living room so that Theo can watch mindless television while building up his stamina. The need for the MHL cable is occasioned by the fact that the turbo trainer makes a noise like a banshee and you need the TV turned up full to hear anything. The good news is that everyone in the house gets to know what’s going on in the jungle.

It is possible that whatever is on Theo’s phone may be an improvement.

Anyway, we called in at the electrical superstore on the way back. No, they didn’t have an MHL cable. But they did have some laptops. I need to look at laptops because Theo’s older brother Owen did not know that after slamming the lid, you should wait for the hard-drive to stop spinning before throwing the thing into your rucksack and setting off (late) for school.  If you don’t the hard-drive turns into a lump of useless metal good only for recycling.

The salesman told me all about laptops – which was a shame for him because I will be buying it elsewhere at a discount. However, after listening for a few minutes to the litany of quad core and RAM, I was able to interrupt with: “My, you certainly know your stuff. Have you worked here long. Is it a good place to work. Well you certainly seem able to communicate your enthusiasm for the product. Actually that gives me a thought: I’m always on the lookout for good salespeople. Tell me, if there was a way you could earn an extra income using the skills and enthusiasm you’ve got and a little bit of spare time, would that be something you’d like to look at.”

And there and then I typed his details into my phone and sent him the information to review.

We hadn’t gone another five yards before a young man in a black T-Shirt came to tell us all about a fantastic sound system which controls the music in every room in your house – yes, you can have speakers in every room (this is a good thing, apparently). He showed us the speakers, he demonstrated the extraordinary level of control. You could even switch it on before you arrived home so there would be New Direction to welcome you as you walked through the door!

We listened to this for some minutes before I was able to get a word in. The word was “My”. Closely followed by “You certainly know your stuff. Have you worked here long…”

And now he’s looking too…


What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.