Archive for January, 2014

Talk to everyone

They say Network Marketers should talk to everyone. But do we?

Before Christmas, on the way to collect my youngest from school, I passed a window cleaner’s van. I looked in.

The occupants did not look like the kind of distributors I’m after. There’s no virtue in being rude about people’s appearance but first impressions are important, don’t you think…

Anyway I was about to walk on when I thought: “Why not? You never know. They say ‘Talk to Everyone’.”

And so I tapped on the window. It rolled down.

“Hi, I should explain first that I’m OK for window cleaning but I’m always on the lookout for good window cleaners and when I find them I ask them my magic question. D’you wanna hear it?”

-Magic question?


– OK.

“Here’s the magic question: If there was a way for you to earn extra money without it affecting what you’re doing at the moment, would that be something you’d like to take a look at?”


– You better ask the boss.

And they gave me a card. That card led me to a very bright young man who is now just getting started and I have high hopes for him. How would you like someone like this in your team:

He is 28. He started when he was 18 tramping the streets putting leaflets through doors offering his window cleaning service. Pretty soon he had more custom than he could handle. A lot of lads his age would have solved the problem by turning people away (Nah, I’m run off my feet).  Instead he took on another lad (otherwise known as an employee) so he could get the work done twice as fast and therefore accept twice as many customers.

That was eight years ago. He doesn’t clean windows any more. Now he employs four window cleaners and has two vans on the road. He has bought his own very nice house, seems to have an awful lot of skiing holidays and is making plans to turn the business into a franchise.

And here’s the bottom line. He has 1,200 customers and he’s going to approach all of them with his new Network Marketing business.

So was it worth approaching a pair of unpromising-looking characters sitting in a van?

Or to put it another way, should we talk to everyone?

Happy Endings

I love the kind of stories where everything comes right in the end.  This is one of them.

Six months ago I introduced a retired builder to our Discount Club. He was a bit miserable but I thought he had potential – particularly because he had solar panels on his roof and he’d responded to a note through his door. But when it came to it he wouldn’t give me any referrals to his friends.

This was a disappointment, I must say, since referrals are now very much a part of my business. “Never mind,” I said. “Try it out and I’ll come back later.” We settled on six months – which you must agree was a very thorough trial.

So last week I went to see him again. Saving a lot of money didn’t seem to have done him any good at all. He was even more miserable than before – and I came to the conclusion that if his friends were anything like him, I didn’t want them.

It was on my way home – empty handed – that I spotted another house with solar panels. Now I remembered putting a note through this door some time ago and there had been no response. So maybe another note would do the trick. Sometimes it takes several – and since these were not my neighbors I have no compunction at all about stuffing more and more notes through the letter box – they can always throw them away. But quite often people’s curiosity gets the better of them in the end.

Now I should add that I still haven’t heard from these people but as I was returning to the car, the postman pulled up in his van. Now I like postmen almost as much as I like solar panels: “Good Morning,” I said brightly. “May I trouble you for  a moment. You see, whenever I see a postman, I ask him my magic question because many my colleagues are postmen and they said I should never miss one out if I can help it.”

(I can tell you that after that little lot, every postman always says “yes”)

And so I ended up laboriously typing his name and phone number and email address into my phone and while he went off on his rounds, I sat in the car and sent him a text and an email. The trouble was that the email bounced back, the text failed to send and he didn’t answer his phone.

I tried several times over several days. This was a terrible shame because after I had asked him my magic question, he told me how very interested he was in making extra money and how interested his wife would be too because she had been tramping the streets delivering catalogs and hadn’t made a bean.

Of all the times to make a mistake in an email address! And how about getting the phone number wrong as well…

Actually I don’t think I had either of them wrong – but for the life of me, I couldn’t think why I wasn’t able to get back in touch with him.

And then tonight – a full nine days after our initial meeting – he sends me an email: “We met just over a week ago in Waldringfield. I was the postman you spoke to. I haven’t received any info from you. I missed a couple of your calls and when I tried to call you back, I got a message saying this phone is unavailable. I am still interested in seeing what you have to show me, so could you contact me please.”

It turned out that he had seen my car (my website address is plastered all over the back). So we had a chat while I did the washing up and now he’s going to show it to his wife – presumably when she comes back from delivering her catalogs – and if they want to pop round this weekend, I shall be free because Tamsin is in the Canaries running the first of her five marathons in five months to celebrate (?) being 50.

I’ll let you know how things develop – I have to because I seem to have left a particularly long gap in these posts and the blog has slipped off the front page of Google  – in fact to my shame it seems to have disappeared to page seven and that will never do because I’ve just finished the new book and that should be available in the third week of February.

*If you’d like to support Tamsin in her Marathons, go to




How to stop worrying and learn to love Spam

One of the very best things about being a Network Marketer is that you learn to love spam…

Today I have received an email from a very nice lady offering me my own energy comparison site. You would think there were enough comparison sites out there and I sometimes wonder how accurate they are since it is said that they make money from everyone who uses them to switch. But this was for the commercial market – apparently we are the commercial market because you can find out Bed & Breakfast business on Google.

So why do I like spam?

So I can send this reply:

Thank you for your email. However my energy bills – indeed all my bills – are covered by my commission as a Network Marketing Professional in the Utilities industry.

In fact this is a very good option for anyone in business because they can get paid for helping their customers and associates save money on their bills.

If you’d like to know how it works, give me a call or see my website.

With best regards….

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.