Archive for February, 2014


madargascarMy sister got married yesterday. She is 71. The groom is 74. They only just managed it.

So did I.

Two days ago it was all off. This wasn’t for any of the usual reasons: Instead a storm had struck the island of Mayotte in the Indian Ocean and the groom’s 106-year-old schooner had sunk. This meant he had to fly out immediately and dive on the wreck to salvage his valuables before the locals could get at them.

Never mind, he assured the bride. He would be back by Thursday. Arrangements for the ceremony at Newbury Register office could proceed as if nothing had happened.

To this end my sister had herself photographed wearing the veil from her daughter-in-law’s wedding dress and holding a bunch of flowers from the kitchen windowsill. The picture went round the world accompanied by assurances that the limousine was being polished, the tail coat let out and the bell-ringers had been practising. She hoped his speech was coming along well.

This turned out to be a mistake.

Twelve hours later a frantic email arrived from Mayotte. There had been a terrible plane crash. The tiny island’s only airport would be closed for a week at least. But not to worry, the groom insisted. He would attempt to get a bush taxi to the Eastern shore and then a boat to Madagascar where there were flights to Paris. However he could not be sure of getting to Newbury in time.

This is when I got a call saying it was all off. So did the Registrar.

And that’s what might have happened if the groom had not taken the bride’s iPad with him and  started checking her emails. He could not help but notice that everyone else was panicking. So he sent an email of his own: He had found an aviation enthusiast on the island who possessed an old WWII seaplane. This was now chartered and would fly him to Nairobi and a connection to Heathrow. The wedding (I was informed amid much excitement) was on again – so all the appointments I had cancelled and then re-made with many apologies, now had to be cancelled a second time…

The fact that the head gasket on my car blew up a mile down the road and I missed the Register Office ceremony is obviously a mere detail. More important was the story which emerged over lunch:

It turned out that no sooner had my sister collected her fiance from the airport than she asked him all about the air crash. But he was mysteriously silent until they were out of the car – and with good reason: The air crash, the bush taxi, the boat, the seaplane… none of it was true. It had all been an elaborate spoof to get her back for her joke about the bell-ringers and the limousine…

My sister’s reaction: “But I’ve been praying for the victims!”

Everybody needs a good wedding story….

Now you might wonder what all this has to do with network marketing. Actually it serves as a very good lesson: As you can tell this was clearly a busy day (the head gasket didn’t help). So it gives us an opportunity to see where my business fitted into it:

First of all, at lunch I found myself sitting opposite a fascinating man: a film producer who had been in Belgrade putting together the finance for his latest project (he needs to raise $20million and wants Kate Winslet for the title role). “And what do you do?” he asked me.

Both sisters groaned in unison: “Don’t ask!” This is a hangover from the days when I was very new and enthusiastic and would vomit my business all over anyone who stood still for long enough. Now I told him I used to be a newspaper reporter and we talked about that. And did I still write?

– Now I write a blog.

How interesting…

Later we exchanged cards. His was plastic and transparent. He looked at mine and said: “Oh. I must give you a call.”

However that doesn’t really count. So on the way home I pulled into the Chieveley Services and spent half an hour making ten calls of my own. This resulted in one new customer appointment and one new prospect looking at the business. But we talk about putting in an hour a day, don’t we? So I did something I haven’t done for a long time. I asked the daft question.

Here’s how it happened: I went into the shop and wandered around until a sales assistant came up and asked if they could help me.

“Well I don’t know.” I said. “You see every day I ask five people the same daft question. Already it’s five O’Clock and I haven’t asked anyone. Would you like to be the first?”

– What’s the question?

“Here’s the question: If there was a way for you to earn an extra income – which didn’t affect what you’re doing at the moment – is that something you’d like to take a look at.”

– Extra income?

“If you like I could send you some information. You could take a look at it and get back to me…”

He gave me his name, mobile number and email address and I’m to call him tomorrow.

Next I asked a businessman who appeared to be waiting for someone but he wasn’t interested. However the young man behind the till seemed very keen.

It was a long drive home – and the thing about that is that its a good idea to have regular stops. At South Mimms the young man who served me with a dinky little red pot of Yorkshire Tea wanted to know all about extra income. In the petrol station on the A12, they didn’t.

As anyone with a successful MLM business will recognize, people’s reaction doesn’t matter.  What does matter is that while doing other things, I have added four people to my list. Also, it’s nice to be able to report one firm appointment with someone who punctuated her goodbyes with: “That’s really kind of you to think of me…Thank you so much…I’ll look forward to seeing you n the 6th…”

The Annual Treat

It was nearly nine years ago when I started my MLM business. I went on my initial training. They told me to write out list of goals. I’d never done this before – nobody has (apart from that legendary three per cent in the much-disputed Harvard survey). Anyway one of the things I put down was two skiing holidays a year.

In a week’s time I shall be in the Alps for my annual treat “Dad’s personal ski holiday”.  I suffer no guilt about this: For one thing it is, in fact, a Leadership Event and a good deal of work gets done. Also the family will get theirs when we all go together at Easter – this is mine. With a bunch of fellow network marketers we’re off to Tignes for a week. It’s going to be great…

But I did need to check the travel insurance. If you know anything about my company you might wonder about this since travel insurance is one of the many things we get at a discount. So why, you might ask, would I ring round other companies for a quote?

Well, one reason is that there’s no point in getting a discount if the price of the policy is sky-high to start with and secondly, I just can’t resist talking to people in call centers.

I rang two of them: They both gave me quotes  which were marginally higher than the one I had been offered in the first place  – including “cruise cover” for the company holiday to the Eastern Mediterranean. Apparently this covers emergency expenses if we get back to the dock after a day ashore and find the ship heading for the horizon.

Anyway, there I was on the phone concluding the conversation with: “Thanks for your trouble but I think I’ll stick with my current policy. Would it be OK if I rang you again next time it comes up for renewal?”

And then: “Actually, before I go, I must thank you for the very professional way you’ve conducted this call. You’re obviously very good at your job (pause for self-deprecating answer). As it happens, I’m always on the lookout for good communicators. Tell me, if there was a way for you to earn an extra income without it affecting what you do at the moment, is that something you might like to take a look at?”

The first one said all calls were recorded so she couldn’t give me any personal information, but she did give me her company email address so I’ve forwarded a link. But the second gave me his name, cellphone number, email address and Zipcode. No, I’ve no idea whether he has troubled to look at the information: He hasn’t responded to my call or SMS but what he doesn’t know is that I don’t care. To me he is just another name on the list. He will get another call in nine months and another chance to develop a relationship if that’s what he’d like to do. In the meantime he’s just a name on the list.

And one thing I do know is that the more names I have one one list, the more goals I will be able to tick off the other.


What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.