Archive for April, 2014

The lesson from the music lesson

Nobody can remember how long I’ve been learning the clarinet. It started soon after I became a Network Marketer: I was in this elderly gentleman’s house and he was bemoaning the fact that he could no longer remember people’s phone numbers (for the referrals).

Well, I said it was the brain cells dying off and I was planning to take up a musical instrument because I had heard it was good for warding off Alzheimer’s Disease.

He said: “I used to play in a jazz band.”

I said I had always wanted to play in a jazz band and asked him what instrument he played.

“Clarinet. Can’t play it any more though – arthritis. D’you want to borrow it.

I said “yes” – and that’s how I walked out of the house carrying a Boosey & Hawkes Bb Regent.

Normally I tell this story to illustrate the  fact that this would not have happened if I had been a salesman. Instead it happened because I had become a friend (in the 45 minutes I had been in the house).

The other half of the story is that I found a teacher who took one look at the instrument and declared that it hadn’t been played for years. If I was going to learn anything at all from him, I had better get it serviced.

That took me to the woodwind repair man who looked, sucked his teeth and said it would cost £150 to restore it to playable condition – and reminded me that even then it would still be someone else’s instrument.

One the other hand he did have this reconditioned one – exactly the same model – which he would happily sell me for £150…

I walked out his house with a clarinet in each hand.

And so, over the ensuing years I progressed laboriously from Grade One (and a family only too grateful that I hadn’t taken up the trumpet) eventually to Grade Five.  The second-hand Boosey & Hawkes made way for a fabulous new Yamaha. Along the way, of course, I told my teacher about my Network Marketing business. He didn’t want to know. But never mind, there was plenty of time – clearly I was going to be having lessons for years to come.

Until one day he told me he’d had a letter through the door about the discount club – a letter from one of his nearest neighbours.

I signed him up there and then. I wasn’t having anyone else pinching him after all this time. Admittedly he didn’t take all the services I had to offer and so he didn’t get the biggest savings – and over the years whenever I told him about the latest benefits or showed him I had saved £80 just by going shopping, he refused to take the opportunity to do the same. I remember that I just shrugged and reminded myself of Jim Rohn’s dictum: “Isn’t that interesting…”

Never mind, he carried on paying his bill for gas, electricity and telephone – and I got about £3 from it – and I kept turning up every Friday for my lesson and he got £44 a month from me (although, of course he had to keep working for it and I didn’t).

And then the other week, without any warning, I saw from my computer screen that he had cancelled his services. So Friday’s lesson began a little differently:

Me: “Before we begin could we have a chat about your utility services. I see you’re cancelling. I’d just like to show you how much more you could be saving if you made the best use of your discount club membership…”

Him: “I don’t want to talk about it. I’ve been online. It’s all settled. Nothing more to be said. Absolutely not. No thank you. I’ve made up my mind. We’re switching and that’s that…”

Me: “Oh dear. I’m sorry to hear that.”

Him (a moment or two later): “Where are you going?”

– Well actually I’m going to find another teacher…

“I don’t think there’s any need for that.”

So I paused in the hall, chose my words carefully and explained: “The thing is that I don’t think I’d feel comfortable doing business with someone who didn’t want to do business with me…”

It turned out that the music shop had a list of six clarinet teachers in Ipswich – and he wasn’t even on it.

And here’s the really interesting part: In the remaining 15 minutes of what would normally have been my half-hour lesson, I stopped in town and did a bit of Pop-Up Prize Draw – and got two appointments … and one of them became a distributor!

P.S. If you are one of the several people in a number of countries who have been waiting patiently for the new edition of the e-book, I am afraid I must ask you to be patient for a little longer. The web designer who is responsible for making this blog as successful as it is – and has been working to get the new edition downloadable – has twin four-year-olds with chicken pox and will get to it as soon as he can!

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.