Archive for September, 2014

The exciting bits and the dull bits

The phone rang just as I was putting dinner on the table – it does that…

The recorded voice informed me that according to somebody’s records, I had been involved in a no-fault accident in the last 12 months and that I was entitled to compensation. If I would like to know how much compensation I might expect, I should press “5” now.

I pressed “5”.

… not because I thought I might get some compensation – or indeed because I had been involved in a no-fault accident (I don’t believe they had any records at all) – but because I like to talk to people in call centres.People in call centres make excellent prospects for your Network Marketing business. After all, what qualities do they need: Tenacity, a strong work ethic, the desire to make money. In fact they might as well have a sign on their forehead: “Tell me about Multi-Level Marketing. It must be a better way to earn a living…”

I had a call from one only this morning: “Had I ever worked in  a noisy environment?”

– Well, no, I can’t say I had – not especially. but the young man who was asking has now taken a brief look at my website and called me shortly after the “no-fault claim” recording (I was washing up by this time): He would look more fully when he got home but he just wanted my email address…

I mention all this because it is marginally more interesting than what else I did today. But I had better mention that as well because otherwise people will think I don’t actually go out and get appointments in the street any more. You can see the statistics below: 32 minutes; two appointments, one for tomorrow morning and one for October 10th. Interestingly the one for tomorrow was somebody who was already on my list. For these purposes, we shall call him John Smith. It wasn’t John Smith – in fact he had a fairly unusual name, so I was able to say: “Is that Colonel John Smith?”

He said it was. He sounded surprised.

“Well somebody recommended I should talk to you… who was it now….yes, it was Sheila Jones. I’m sure it was…. lives somewhere over towards Alderton… her husband died a couple of years ago…”

He knew exactly who I was talking about. He gave me an appointment – and when I got home, I checked my database and found that in September last year, I had spoken to him on the phone and put him down as “Maybe another time”.

Well, tomorrow is another time…

Venue/date Time Minutes Number  approached Appointment Callback
Car Park 1127-36 9 6
1136 – 1141 5 1 Yes
1141 – 1149 8 10 Yes
1149 – 1200 11 6  
Totals 33 23 2


Today’s statistics are a bit open-ended. I had gone into town to stop the house burning down:

Honestly: There on Facebook was a terrifying picture of exactly the cheap USB adapters I had bought online from the Far East. I remember being astonished at how little they cost – how could anyone make them for that price? Now it’s obvious: By leaving out all the safety features…

But the errand put me in the proximity of people and the proximity of people mean it’s Prize Draw trime.

The very first person I asked agreed to fill in the form.

Well actually he didn’t. He said: “No thank you” but he didn’t mean it. More to the point, he was standing waiting for his wife and so I just asked him again in a slightly different way(you can learn all these Network Marketing tricks at The Cold Market Academy – see the tab at the top of the page).

The second person also said “No” but then she agreed to give the money to an Arthritis charity, so she filled in the form too.

After that there was a little gap while nine people walked past without stopping but the tenth was in no hurry at all. She had come into town to keep her friend company. The friend had an interview and Bridget was just looking round the shops – and looking for a new job at the same time.

Five minutes later we were in Starbucks with two Mochas and cream – and I was playing her the company video on my Smartphone – and now we’re meeting again on the 18th when she’s been paid so we can sign her up.


Venue/date Time Minutes Number  approached Appointment Callback
Town Centre 1353 – 1355 2 1
1355 – 1356 1 1
1356 – ? 10 Yes
Totals ? 12 1


The Apron

The apron says: “Today Started Without Me”. I inherited it from my father and I like to think that it refers to him in the morning, not me.

However I was still wearing it when I went out to see the prospect (I can be forgiven for this because I only needed to go as far as the drive). The prospect was a young man who had come delivering a leaflet about his wife’s fitness classes.

Now I have learned that people who are busy promoting their own business – especially a new one – do not necessarily welcome the idea of abandoning it to start in Network Marketing. So I asked the young man what he did. His answer made me wish I had taken off the apron: He was a Sergeant in the British Army – and a highly decorated one, I now realise.

But this morning he had five minutes so I sat him down in my office and played him three-and-a-half minutes of video, took his details and sent him on his way – he still had a pile of leaflets to deliver and I had a phone call to make.

But as he left, he said: “I’ll call you. I really will. It sounds interesting.”

Having just looked him up on Google, I realise what an impressive young man he is – and what an asset he would be to the team.

Do you think someone like that would be put off by an old man wearing an apron saying: “Today Started Without Me”?

*For more tips on Network Marketing/Multi-Level Marketing in the Cold Market, see the Cold Market Academy tab at the top of the page.

Getting it wrong, getting it right.

We all look at the top people and say: “Ah, if only I did it right all the time like them…”

But guess what, the top people don’t always do it right. In fact today I got it wrong twice.

The first time was when a middle aged man pushed a free magazine through the door. I happened to be on the other side of the door at the time so it seemed only polite to open it.

Now I’m a middle-aged man myself (yes I am) and so we had something in common and the next thing you know he was in my office watching the company video. In the conversation that followed he was interested in making extra money but doubted he could do it because he didn’t know much about computers.

So why did I assure him that the company would supply him with a tablet and that I would teach him to use it…. and then send him away to look at the website!

The next mistake was while walking the dog down to town. One of the live-aboard boats moored at the quay had a box of Grolsch beer bottles for sale at 75p each (empty, I might add). The owner explained that this was the children’s money-making idea: “We don’t give them pocket money.”

– Great idea: Make entrepreneurs of them from the start.


– And what do you do?

“I’ve got an  IT business.”

– Really! So you’re and entrepreneur too. In fact you might be just the person I’m looking for. Tell me, if there was a way for you to earn an extra income without it affecting your IT business, is that something you might like to take a look at?

“Basic explanation?”

At this point the Back of the Head Alarm sounded and a Klaxton between the ears announced: “No explanation! No explanation! Full presentation only! Reschedule! Reschedule!”

Unfortunately by now  the mouth was now on autopilot: “You show people how to save money on their household bills and then you make money. It’s brilliant.”

“Thanks but not interested.”

This did not bode well – particularly since the reason I was there was because I was on my way to town and – apart from going to the bank and taking the trousers with the chocolate on them to the cleaners – I was supposed to be getting some leads for a keen but shy distributor who is trying to get one more customer in time for our big convention in a week’s time.

As you will see from the statistics below two people in half an hour agreed to see my team-member – and one has taken a brochure with a view to becoming a distributor herself.

So the figures are: Messed up Two.Got it right:   Three.

Or in other words you can afford to get it wrong some of the time…as long as you do it enough to get it right some of the time.

Location Time Minutes Number approached Appointment Callback
Car Park 05.09.14 1320 -1325 5 5 1  
  1325 – 1345 20 47   1
  1345 – 1350 5 2 1  
Total   30 54 2 1

To learn how to do this, see the Cold Market tab at the top of the page.

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.