Archive for January, 2015

A Dull Day

How crazy is this: I sat down to write something because I’ll have some big news in the next couple of weeks and I want everyone to hear it so I need to get the blog back onto the front page of Google. But then I thought: “There’s nothing worse than writing something just for the sake of writing it. You’ll just turn people off – I might as swell outsource the job to a copywriter on the other side of the world who’s not even writing English as a first language.

So instead I decided just to upload the figures – after all it had been a very dull day with hardly anyone about. Indeed, as you will see, in the first 20 minutes, I talked to only 18 people which is well below par.

But then, on looking closely, it turns out that this may have been a very productive 18 minutes. It’s all coming back…

The very second person I spoke to was not passing by at all. He was waiting for a lift.

“Here you are,”I said. “While you’re waiting you could enter my free prize draw…”

“What’s it about,” he wanted to know.

So without filling in the form, I turned it over and read him the script. I was going to say “to cut a long story short” but it can’t have been a very long story because the whole process took just seven minutes. By the end of it I had established that my new friend was recently returned after living for many years in the Philippines, had been unable to find a job (he’s in his mid-fifties) had never considered having his own business – and is now coming to see me on the 30th.

Shortly after that a young Mom walked past pushing two children in a stroller. She didn’t want to enter the draw but I said: “Ah, I see you have children. I always give one of these to people with children…”

I gave her a brochure and we got talking and it turned out that her father was a very happy customer. She had always been intrigued by the idea  of the club but had never joined herself. We ended up filling in the form after all. On top of that she would rather stay at home with her children then juggle childcare to keep her job and I must ring her tomorrow.

So I suppose it must have been the last form that made me think this had been a dull day: The last form has no name and address filled in – just 38 marks showing the people who walked past without entering the draw.

I think what I’m struggling to say is that in Network Marketing there is no such thing as a dull day…



Date Venue Time Minutes People Forms Appointments Callbacks
20.01.15 Car Park 1226 7 2 1 1 0
1233 13 16 1 0 1
1246 12 38 0 0 0
Totals 32 56 2 1 1



Good with people?

If you’re good with people, you’ll be great at Network Marketing.

That’s what they always say – and by that standard, I should be useless. My problem, you see, is that I have tremendous difficulty in remembering people’s names.

Actually that’s not quite right: I have tremendous difficulty in remembering anything at all about them.  My wife despairs and says it’s because I’m not interested in other people – but then she can meet someone new and, within five minutes, knows the names and attributes of their entire family, where they grew up and has identified half a dozen mutual friends.

I claim this is a perfectly normal male trait. My father was no better and I once worked for a boss who called everyone in the office “Matey” or “Love”.

Me? I get my own children mixed up.

So it was that the other weekend I was at our company’s seminar in Manchester and, at the gala dinner the night before, by way of polite conversation, I asked a fellow distributor whether he had been to the event before.

He said: “I run it.”

Today could have been equally awkward. I was out by the car park doing my half-an-hour of prize draw when a woman came up and said: “Hello, how are you?”

I swear I had never seen her before in my life. This meant I had a choice: Either I could cover myself in embarrassment by saying: “I’m terribly sorry. I really should know your name. This is awful…”

Or I could take refuge in the script.

Maybe this is why I am so attached to the script. The script is like a suit of armor. The script is like Harry Potter’s Bezoar: An antidote to almost anything.

Because with a script you assume a role – and if you stick to it, the other person will have no choice but to assume their role – which is why, within ten seconds this woman who had appeared to know me was now behaving like a total stranger and entering the draw (which of course involved her telling me here name and address).

Now we have an appointment for February 4th.

I have no doubt that if I had known her name, we had chatted for a minute or two and then I had suggested I go round to show her my MLM business, she would have said: “No it’s fine. We’re all right thanks…”


Date Venue Time Minutes People Forms Appointments Callbacks
19.01.15 Car Park 1040 11 18 1 1 0
1051 17 10 1 0 1
1108 2 3 0 0 0
Totals 30 31 2 1 1

The wrong kind of wind

The trouble with writing an international blog is that you have to explain the jokes first. Here is an explanation of the British Railways joke: Every autumn (fall) dozens of trains are cancelled because of “leaves on the line”.

One year – decades ago in the days when people were still surprised when train services were cancelled – a newspaper reporter asked why a train service should be cancelled because of leaves on the line – after all, this was October and it should come as no surprise that the leaves fall off the trees – and since trees often grow alongside railway lines, it follows that some of them may indeed fall onto the rails. So why, suddenly, should this be a problem?

The response from the Network Rail press office was the now legendary: “They were the wrong kind of leaves.”

Well last week we had the wrong kind of wind. I had been to one of my company’s many “Kick Off” seminars. These are put on around the country in the New Year to get everyone motivated after Christmas and I had always wanted to go to the one in Manchester. I should explain here that I live in the South East of the UK and Manchester is in the North West – 227 miles or 4hrs 15mins driving away – and probably two tanks of gas (petrol).

Alternatively I could go on the train which would take five hours nine minutes including the two changes and travelling on the tube (subway) from one London terminus to another. Moreover because of my great age, I could go all the way there and back for £36 which is about half a tank of fuel (gas, petrol).

It all went terribly well. The seminar was brilliant, the train journey there was effortless and nothing is more enjoyable than spending 24 hours in the company of happy smiley Network Marketers. The only fly in the ointment was that while all this was going on, the wind was blowing. The wrong kind of wind… the kind that blows down overhead power cables on railway lines.

On the Monday morning, I arrived at the train station to find that three trains had been cancelled – including mine. This meant that all the passengers who had been hoping to travel from Manchester to London were now mooning about the concourse waiting to squeeze onto the fourth train.

I was at the front of the line (queue). I secured myself a window seat and put my bag on the one next to me. I was prepared to do all I could to stop anyone sitting next to me. I’m British you see. The British do not like anyone sitting next to them unless they are related or have seen each other either naked or drunk.

Obviously this needs explaining too: Recently I happened to see a website written by Americans which was devoted to all the weird things they had noticed about Britain. One correspondent complained about the racism in London: “No-one would sit next to me on the subway.”

It had to be explained to her that sitting next to someone on any form of public transport in Britain is not at all polite – and the British, if nothing else, are scrupulously polite. Only if every other seat is taken should a newly embarked passenger approach someone already seated – and then only with a lengthy preamble along the lines of: “Excuse me…. is this seat taken…do you mine…awfully sorry…terrible crowd…and so on…”

Which is more or less what the man with the banjo case said after walking the length of the train from Manchester.

Only after he had settled himself with further apologies and jammed his instrument between his knees did I feel friendly enough to nod at the case and say: “Banjo”.

You see that’s the trouble with making conversation. It’s so easy to offend people.

“Banjo!” he retorted as if I had said box of scorpions. “It’s a mandolin.”

It turned out that he was a mandolin maker. He made them to order and took two or three months over each. They were hugely expensive maybe £2,000 each!

I agreed that they must be fabulous – and obviously there were people who were prepared to pay that much for their perfect instrument… but meanwhile I was calculating that if it took three months to make one, that was an income of only £666 a month – even before you deducted the cost of the wood, most of which seemed to come from the most inaccessible places on the planet.

We chatted on – about guitars costing £10,000 and how my clarinet teacher had insisted I buy a better instrument and then, when we were somewhere south of Market Harborough, he asked what I did.

I told him: “I help people.”

– Help people?

“Well you know how sometimes people love what they do – they have a real passion for it and they want to keep on doing it even though they don’t get paid as much as they really need? I’m thinking of teachers and nurses… gardeners sometimes…people in really specialized occupations who would probably carry one anyway even if they got paid nothing at all? Well what I do is help those people earn some more money without it interfering with what they love to do. In fact sometimes what they love to do can even help them earn even more.”

And then I shut up and waited. I watched some cows out of the window. I studied the extraordinary hair of the woman in front. It was purple.

Presently my companion said: “How does that work?”

The reason I tell this story is because this is an example of the best way to approach someone about our business. But see how long it took – about two hours before I said a word about money – and of course I have no idea if he’s interested; I’m due to ring him tomorrow.

But that is exactly why I am so keen on my method as described in the Cold Market tab at the top of this page. You cannot assume you are going to spend two hours sitting next to someone while you wait for the right moment – so why not spend half an hour talking to 70 people and seeing which of them is interested. As you will see from the table below, when I did this on Friday the answer was three.



Date Venue Time Minutes People Forms Appointments Callbacks
16.01.15 Car Park 1027 5 7 1 0 1
1032 15 48 1 0 1
1047 10 16 0 0 1
Totals 30 71 2 0 3


Astute students of Network Marketing in the Cold Market will have spotted that although I have three people to call back, I only completed two forms. This is because one of the people came up to me as if she had known me all her life and started telling me all about her children and their homework and sports and her hospital appointment. I had no idea who she was and eventually was forced to confront my embarrassment and ask. It turned out that she had already entered the draw and we were supposed to be getting together to discuss her becoming a distributor but I had missed a digit from her phone number (we put that right). Now we’ll be meeting up next week when she’s been cleared by the doctors.


Sometimes the story is behind the headlines.

Today one of the people who declined to enter my prize draw was a good friend. She didn’t decline because the Terms & Conditions insist on only one entry per household – she has never entered and she didn’t enter today because the whole thing horrifies her. I have several friends like this – I daresay we all have: Those friends who would rather buy their products and services from a total stranger than enter into what they see as a business relationship with a friend.

And so, over the years, whenever the conversation has taken an appropriate turn and I have mentioned that I can save her a fortune on her household bills, the reaction has been: “Oh that’s that thing, isn’t it? Oh no honestly, can we just leave it…”

We did, we left it for nearly ten years during which time I have been saving hundreds of pounds a year and she hasn’t. I can’t say it has kept me awake at night – there are lots of people who would rather say “No” than try something new. Fortunately for me, there are also many thousands who have said “yes”.

In fact, as you will see below, two people said “yes” today to the idea of my going round and doing an assessment for them to see how much they could save.

So when I got home, I phoned my friend and the conversation went like this:

“Hi Roz, I thought I’d ring you because your face was priceless when I saw you this morning. I thought that from the safety of the other end of a phone like, I could tell you what I do. It takes a minute. D’you want to hear it.”

– John I’m really in a hurry now. I’m just going out of the house.

“Well it really does only take a minute.”

– No honestly, I must rush.

“That’s quite all right. How about I give you a ring this evening or tomorrow morning. Just for a minute. Which would be best for you.”

– No, look. I know what you do. You’ve told me all about it before and I really don’t want to do it. Can we just leave it?

“Absolutely. We’ll just leave it then. Lovely to talk to you. See you soon…”

Here is the note that I put under her name on my list: “Absolutely no. Never. She doesn’t want to know – will never want to know. Just leave it, OK? No, No, No.”

… so that would be “No for Now, then, would it?”


Today’s prize draw stats:

Date Venue Time Minutes People Forms Appointments Callbacks
09.01.15 Car Park 1046 13 5 1 1 0
1059 15 20 1 0 0
1114 6 11 1 0 1
Totals 34 36 3 1 1


Not at a party



For those Greens among you who like to see all the figures, take a look at the table below. I find it fascinating (OK so I have an alter-ego out at a party at the moment – but I’m sitting here . It’s nearly midnight, and I’m looking at numbers).

What the table represents is about the only half-hour today when it wasn’t raining. I had to go into town to get a new battery for the car key because the children are all fed up with waiting for me to open all the doors from  the inside and are also very bored with my stories about how that was what everyone had to do when I was their age…

Anyway, of course, I took my prize draw forms.

It was that dull patch of the day after lunch but before the schools turn out and there was hardly anyone around. In fact in 28 minutes (I thought it was half an hour but now realize I miscalculated) I spoke to only 27 people and only three of them went in for the draw.  But it is not the numbers that count, as we shall see…

The first form bears the letters “LL”. This stands for “Low Life”. It means I was not surprised when she said: “I’m not having anyone coming round. I don’t want that…”

Frankly my dear, I didn’t want to come round.

The next one was a young Mom with a toddler asleep in a stroller. She didn’t know the answers to any of the questions on the form – her husband dealt with the bills. But she did know the answer to one:  “Would you like to have an extra income.”

I think her answer was “God, yes!”

Now this next bit has nothing to do with anything but I find it interesting: Her husband is called Bod. Apparently, as a baby he looked just like the character of the same name in the children’s books of the 1970’s. I’m due to ring him on Saturday.

And then finally we had the woman who declined to go in for the draw because (a) her car park ticket was due to run out and (b) she was already a customer.

“Wait,” I said – perhaps too forcefully now I think about it. “I’ve been looking for you.”

She stopped.

“We’re looking for happy customers to help spread the word. Tell me, would you be interesting in telling your friends about us? You’d get paid for it.”

“I’d get paid for it?” she said. It seems that nobody had told her about that part. I’ll be calling her tomorrow.


Date Venue Time Minutes People Forms Appointments Callbacks
08.01.15 Car Park 1431 7 5 1 0 0
7 14 1 0 1
6 8 1 0 1
8 0 0 0 0
Totals 28 27 3 0 2


Woody Allen and the woman with the Mini

“Now, I love old radio stories. And I know a million of ’em. I’ve collected ’em down through the years, like a hobby.”

Recognize that? You will if you’re a Woody Allen fan. It’s how he starts his wonderful movie Radio Days.

And I love Network Marketing stories. I know a million too. Maybe one day I should write them down – and this one would be in there…

I may have mentioned it before but my company gives its distributors a Mini – a brand new BMW Mini. Play your cards right and it’s yours for nothing – not leased or anything like that: A totally free car. No wonder we get so attached to them. Well I had mine for seven years. It clocked up 142,000 miles… which was probably why nobody wanted to buy it. I had it sitting out in the road with a “For Sale” sign front and back but in the end I had to take it to something called The man walked round it knocking money off for every scratch and scuff.

And that was the last I saw it. The new one arrived (I crashed it ten days later, but that’s another story). One way and another I never gave a second thought to the old Mini.

Until yesterday.

Yesterday I had a call from a woman named Sue. She had bought it from a motor trader. The thought did cross my mind to ask how much she had paid for it but I think her answer would only have upset me. Instead it turned out she had a question about the unidentified switch down in the footwell and it just so happened that she found my business card in the instruction manual so she could ring me.

I had put the business card in there specially (whenever I give old books to charity shops, I always slip a card between the pages – it’s an old Multi-Level Marketing trick). Anyway she had found the card and thought to ring with her question. So we chatted about the car and I told her about the £2,000 I had spent on it in the last year (another reason not to know what she paid for it) and then I was able to say: “It shouldn’t give you any trouble for a few years now….but tell you what, how would you like a new one?”

“A new one,” she said as if I had suggested a trip to the moon. “I’ll never have the money for a new car.”

“Oh no,” I told her. “You wouldn’t have to pay for it. I’ll show you how you can get a new one for free if you like.”

And then I discovered that she works part-time as a secretary and her husband’s just been made redundant and a certain number of other details besides – including the fact that we were both supposed to be cooking supper and we’ll have to talk again tomorrow (by which time she will have had a look at the website).

I’ve heard of people stumbling across their MLM business by picking up a leaflet in a waiting room (and, of course entering a prize draw in the street). I have even heard of someone finding a cassette tape in a trash can and knocking on all the doors, trying to find its owner to sponsor them. But I have never heard someone buying a second hand Mini and ending up with a new one for nothing.

I do hope this is a story with a happy ending.




What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.