Archive for March, 2015

Is there anybody there?







Take a look at this photo of my new pitch: If you look closely you will see there is not a single person to be seen. You can enlarge it and still not find anyone even in the distance.

So how is it that, if you look at the statistics below, you will discover that by choosing this spot for my “pop-up” free prize draw, I was able to make an appointment in just five minutes.

I know this flies in the face of all the advice published in my book Network Marketing in the Cold Market (see the tab above) but to me this is like discovering the Theory of Relativity or the Meaning of Life…

Here’s what happened: I had an appointment in the New Town a couple of miles down the road (if you want to know why,you will find the reason on the post for March 13th (and yes, the picture to go with that post was taken from the same spot).

As a result of being there on that day, I had an appointment nearby and, arriving early (as you do), I thought I might as well take a look at the shops to see if anyone else might like to win a prize. I must say there aren’t many places in this country which are completely deserted but this was one of them. There was not a single person. No sign of life. It was a ghost town.

Nevertheless, I took out my form and my script and my pen and stood there feeling a little bit like Dr Who arriving somewhere new and wondering whether he has take a wrong turn somewhere in space and time.

But then a woman came out of the convenience store. I smiled and hefted my planner and prize draw form in front of me.

And here is what I find most interesting. In fact, if you have seen the videos that go with the book, you will know that normally I move around a bit, so that people pass close to me (if you stand still, they have a tendency to make a wide detour to avoid you).

But this woman headed straight for me as if I were some sort of homing beacon. When my son comes home from his psychology class, I must ask him about this – was it because we were the only two people present and human beings have a natural instinct to form groups? Did she feel sorry for me?

All I can say for sure is that she walked straight up to me. I asked her my question. She entered the draw. She answered my four questions, listened attentively while I read her my script and we now have an appointment.

The whole process, from arriving at the deserted shops to getting back in the car to go on to the original appointment took just five minutes.

And as far as I am concerned that is history in the making.

Date Venue Time Minutes People Forms Appointments Callbacks
Mar 17 New Town 1550 5 1 1 1 0
Totals 5 1 1 1 0

Astonishing discovery!

If you look back through this blog, you will see I have been doing my “pop up” free prize draw since the beginning – in fact I have been doing it for almost exactly eight years. You would think there wasn’t much for me to learn.

Well today I learned something.

If you’ve been anxious to you grow your Network Marketing business and followed my method (see the Cold Market tab above) you will know that when you stand in the street and offer people the chance to enter a free prize draw, you will naturally attract people like yourself – this is why it is important to dress as if you can afford whatever product it is you’re promoting and act as if you are a cheerful, friendly, open-minded sort of person like the ones you want to meet.

And this was fine – after all I am nothing if not well-dressed, cheerful, friendly and open-minded  (and I know that comments are invited on this page but there’s no need to disagree!)

What I had not counted on was the fact that I was going to get older. When I started, I found that naturally I attracted people in their 50’s and 60’s – which was ideal since my business is in the utilities industry and such people tended to have big houses with big bills – and if they were wealthy enough to afford big houses, they got that way by being open-minded.

However something peculiar has happened recently. It happened so slowly – almost imperceptibly – that I didn’t notice. But gradually I have begun to attract people in their 70’s and 80’s. In fact recently I sat down with a man who waved aside my presentation, saying: “I’m too old for this. I’m going to lie down.”

And he did!

The fact is that I, too, have grown older and I live in a town where it seems the only people who can afford to own their own home are the ones who got on the housing ladder in the 1970’s. I was bemoaning this fact to my wife when suddenly she suggested an obvious but rather startling alternative: Try somewhere else.

Somewhere else? But I like my spot between the car park and the shops. I’m a fixture there – half an hour, two or three times a week, keeps me in appointments. Everybody knows me and so everybody stops eventually – if only because they reason that since they have seen me there so often, I must be doing something worthwhile.

But since change has to come, I got in the car and drove two miles down the road to the local New Town. The houses here are more modest but then the people are younger. In fact they’re so young they’re all out at work. The heart of the town was deserted – just a few forlorn-looking shops around a square consisting of nothing but some straggly trees and a handful of park benches.

I very nearly turned round and went home. But as you may know the rules for the Pop-Up Prize Draw call for half an hour or 100 No’s. If you have studied the statistics in this blog, you will know that in half an hour, I expect to get a No from between 40 and 60 people and a Yes from between four and six – and out of those yes’s, an appointment or two and a callback or two.

But if you look at the figures below you will see that in the New Town, in 36 minutes, I got five no’s, five yes’s, two appointments and a callback.

In other words it didn’t matter that there were hardly any people about. In fact it was precisely because there were hardly any people about that I did so well.

Take a look at this picture, I took it just after I finished. As you will see there are four people standing in the street chatting. You do not get people standing in the street chatting at my usual spot between the car park and the shops. Those people are rushing from the one to the other. Nobody has time to stop and chat.

So just for educational purposes, let us examine what happened: The first person didn’t want to stop. But the second had a dog. I have a dog and other dogs know this. We got talking. He was extremely skeptical. In fact to begin with he wouldn’t give me his name. If I had encountered him in my usual spot, it would have been all over before it started. But here there was no rush, the sun was shining. He was happy to stop and chat – and ten minutes later I had an appointment for Monday.

Look at the figures again: The next two people stopped – they didn’t want to do any more than fill in the form. But they stopped…

Then we come to number four. She was as old as me and, it transpired, she was already a customer – and a very contented one. So I have to ring her so she can give me the phone numbers for her son and daughter (and possibly all her friends as well).

And what happened while we were talking was that two other people came along to see what was going on – and then a third. Which led to another appointment because of course the woman who was a customer could now refer me to the others.

I have never experienced anything quite like it – and the figures speak for themselves. Obviously I shall have to see if it works again somewhere else – and doubtless it helped that the sun was shining. But it does seem to give the lie to the idea that a successful free prize draw in the street requires a bustling town center and a hundred No’s.

Date Venue Time Minutes People Forms Appointments Callbacks
Mar 13 15 The Square 1047 -1057 10 1 1 1 0
1057 – 1059 2 1 1 0 0
1059- 1103 4 1 1 0 0
1103 – 1117 14 6 1 0 1
1117 – 1123 6 1 1 1 0
Totals 36 10 5 2 1


The Network Marketer goes shopping

They don’t make champagne glasses like they used to. Watch any old movie and when the loving couple raise a toast there is a delicious “ting” – and it’s not Cupid’s bowstring twanging.

I don’t know what happened to proper glasses. Maybe they just  got spilled too easily and the modern flute design was kinder on carpets during the sort of parties where everyone stands up trying to balance a plateful of canapés on one hand while gesticulating extravagantly with the other.

We have been through several sets – from the cheapest IKEA variety to others so ridiculously tall that they won’t fit in the cupboard. They look good but when you touch them for a toast they just go “clunk”.

And so, while I was out the other day, looking for a birthday present for Tamsin, it came to me: Proper champagne glasses with a delicate ring to them would make the perfect gift.

And I live in the perfect place: A medieval market town positively stuffed with antique shops. I browsed around several. Some sold only jewellery; others only furniture…

I looked in charity shops – you can find all sorts of things in charity shops.

For someone who doesn’t really like shopping, I must say I enjoyed myself. It was one of those early spring days with some real warmth in the air, the flowers were out, everyone was smiling…

In Oxfam I took a look on the DVD shelf as I always do and picked out Mary Wesley’s Harnessing Peacocks with Sir John Mills.

You can tell that this was turning out to be one of those gentle days for pleasing oneself – except that the Network Marketer never switches off.

And so, as the young man in Oxfam gave me my one penny change, I said: “Do you like magic tricks?”

– Magic tricks?

“Yes, magic tricks. I can’t do it here because you’ve got a shop full of people and any one of them might want to buy something at any minute. But if you like I’ll show you how you can double your income by working an extra five hours a week. Does that sound good?”

– That sounds very good.

“OK, we’ll do it later over the phone. Put yourself in there.”

And I pushed my phone across the counter: “Just your name and your cell number…”

But he didn’t have any champagne glasses.  I went back to the first of the antique shops. They had six but two of them didn’t quite match – but wait, they had another set in a second display case – and much prettier with a leaf pattern, probably 1920’s or 30’s.

We filled two of them with water and touched rims. They gave a clear, high, resonant “ting”.

I carried them home triumphantly, bubble-wrapped and packed in a floral carrier bag.

But not before:”Do you like magic tricks…”

So… six champagne glasses and two leads. Not bad for a day in the sun.

How many computers do you really need?

The Chairman of IBM famously predicted that there would be no need for more than five computers in the world.

 Admittedly he was speaking in 1943 but how wrong can you be? I have just conducted an inventory and we have in our family: One desktop PC, five laptop PCs, four tablets and six smartphones.

I wouldn’t have counted them but for the fact is that I am the one who has to keep them all running. If you had any idea of my technological prowess, you would find this laughable. But in the land of the blind the one-eyed man is king and I have discovered over the years that you can learn to do just about anything by looking it up on Google.

However, I did appear to be stumped by my wife’s iPad. For some time she had suspected that it was not charging properly – but on the other hand, she could not be entirely sure how many hours it spent logged on to our daughter’s Facebook account…

We thought these days were over when the daughter bought a Chromebook (putting up half the money from her paper round). But if the Chromebook is upstairs and Tamsin’s iPad is on the kitchen table, then we are no better off…

And so it was that after a good deal of trial and error I ended up in the computer store buying a new genuine Apple charger – and the story ends up as a tale of Network Marketing (as, of course, most of them do..)

The young woman behind the counter was one of those brisk and efficient salespeople who you would really like to have serving you if you just wanted to buy a charger and be on your way. But those of us involved in Multi-Level Marketing don’t want to be on our way, do we? We want to stay and chat. However one thing we do learn with experience is that some people are just not the chatty type.

You can attempt to start a conversation and you just know it’s not going to be reciprocated – and there’s nothing worse than embarrassing yourself by trying to press your card on someone who doesn’t want it.

…or at least that would be the obvious thought process. But the one thing I have learned in the five years of writing this blog is that the only certainty is that I don’t know.

And so I pushed a card across the counter anyway. I didn’t do it with any great conviction. In fact I think I may even have said something like: “This is about money – you’ll probably say it looks too good to be true – certainly that’s what I thought. But there is anyway. Have a look if you feel like it…”

The card wasn’t even a new one because the  new ones were in my wallet and I had put that away while debating what to do. This was an old one from the inside pocket of my jacket – and since I hadn’t worn this particular jacket since last autumn, it was somewhat dog-eared and uninviting.#

I didn’t even attempt to ask her for her number – that would have been really embarrassing.

But in the same way that you can’t say the wrong thing to the right person, so you can’t give them the wrong card.

That evening, I received this email:

“Hi John,  You gave your card to me earlier today.

“I’ve had a look at your website and followed the link to watch the introduction video and download the information pack and I’m interested in possibly becoming a distributor. I do, like you said yourself, feel a little skeptical though. I’ve been looking for something to make a little extra money but I’m not 100% sure that this would be for me. How has your experience been?

“Hope to hear from you soon.”


  • To be sure of meeting the right kind of people, see The Cold Market Method at the top of the page

Harry Potter and the Magic of Network Marketing

You know why Harry Potter is so successful? Because we all love the idea of being able to do magic. What wouldn’t you give to just say the magic words and change your world to the way you want it?

Maybe that’s why I love magic words so much – and there are magic words for Network Marketers.

Tom “Big Al” Shreiter is a master of coining magic words (how else do you think he can teach hundreds of thousands of us to “manipulate people’s minds for fun and profit”?)

And I like to think up magic phrases too. One of my favorites iis “Does that sound good?” It’s uncanny but whenever you say that to people, they seem to have a compulsion to agree that whatever you have just said does, indeed, sound good.

Of course, what comes before it is the important part. For instance after the usual preamble of complimenting the server in the restaurant or the telesales person in the call center, I would say: “You know I’m always looking for people who would like to make an extra income alongside what they do already…”

Then I would add “…does that sound good?”

But no matter how good it might sound, the next thing I had to do was “sell” the idea of me sending them some information because I hadn’t mentioned that part yet.

What seems to work so much better is putting the whole thing together so that they don’t get to say anything at all until it is in reply to the “does that sound good?”

Here’s how it comes out: “I’m always looking for people who would like to make an extra income alongside what they do already. If that appeals to you I could send you some information. Does that sound good?”

Then you hand over your phone; and they type in their details. People are now so used to doing this that they don’t even think twice about it (which they might do if a stranger produced a pen and paper and asked for their name, number and email address…)

Try it and have some fun!

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.