Archive for October, 2015

How I learned to stop worrying and love the Cold Market

You want to know why I love the Cold Market? Here’s why I love the Cold Market:

First of all you may have read yesterday’s post about the friend who was quite happy to have me in his house all Friday evening – but reacted as if I had the plague when I met him in the street and invited him to go in for my free prize draw.

Well, today I went to see someone I met in the same spot – between the shops and the car park – in November last year. She became a customer of my Network Marketing business, using the services and saving money (and paying my handsomely every month). However when she rang about something else, she happened to mention that  she was not too happy about her broadband speed – broadband being one of the services I offer. So I went round to check it.

It was while I was establishing that it was her computer that was the problem not the broadband, that the following little scene played out:

The phone rang. It was her friend Maggie who had moved to the area three months ago. Indeed, my customer had helped her find her house. It was what she said to Maggie that caught my attention: “I can’t talk long because I’ve got my friend John here from the (Name of Company). Didn’t I tell you about it – well of course you hadn’t moved here then. Well you should join this you really should. You get all your household Utility Services on one bill and you save a load of money. It really is amazing. No, you won’t have heard of it – they don’t waste millions on advertising. And you get the silver card – that gets you money off your bills when you shop in Marks and Sparks. No really…Well, let me put John on. He’ll tell you…”

Two minutes later, without really saying anything at all, I had promised to go straight round to see Maggie.

…and of course, she wanted what I had to offer as well.

The point is that neither of these people knew me. Our relationship did not start from a basis of friendship – which is what is supposed to happen in Network Marketing. Instead I offered to sell them something they might want. They looked at it, considered it – and decided they did want it.

Nobody felt under any obligation. Similarly, if the answer had been “No”, nobody would have been offended – as I was when my so-called friend wouldn’t even enter a free prize draw.

If you have started a Network Marketing, Direct Sales or MLM business and your Friends and Family are saying No, trust me: You don’t need them.

In due course they may come to realize they need you – but that’s another story…

Habit or Obsession?

They say that it takes 21 days to create a habit. How long does it take to create an obsession?

Today I set out to walk the dog. I picked up a coat. I picked up a hat. I took the dog’s lead from the kitchen drawer … and then I went back for my prize draw forms.

I hadn’t meant to. This was two O’clock in the afternoon – a dead time for prospecting as far as  I am concerned. But the fact is that walking the dog and picking up the forms has become more than a habit. And anyway, there really is no dead time – today turned out to be particularly interesting time for Network Marketing in the Cold Market.

As you will see from the statistics, within the first nine minutes, I had made an arrangement to call someone on Friday afternoon to make an appointment.   Then just nine minutes later someone else asked me to call on the following Friday when her husband would be home.

After that, a further eight minutes down the line, I met a couple who could not be described as “hot prospects” but all the same, they agreed I that I may call them in nine months when they are coming towards the end of their new telephony contract – and all of these people I had never met until today. But now I have their names, addresses and phone numbers – and an invitation to call them in the future. In other words they are now on The List.

And then along came someone who should be on the list. I saw him on Friday – in fact I was in his house on Friday. He is a friend who hosted our wine-tasting club’s bi-monthly event (Spanish wine this time, lots of it and still nobody used the spittoon). He came up and asked whether I had enjoyed the evening. I certainly had. It was definitely one of our more memorable gatherings, if only because there was dancing at the end.

And since I happened to be holding a prize draw form which gave him a free chance to win a car or £10,000, I thought it would be churlish not to offer him the opportunity.

Now, if you know my story, I am one of those Network Marketers who found that their family and friends all said No. This is why I became an expert in the Prize Draw. This is why I started the Cold Market Academy and wrote Network Marketing in the Cold Market (see above). I am inured to smiling and polite refusals from my friends. But never mind, I thought… give him a go…

“While you’re here, you can have a go in my Prize Draw. You could win a car or £10,000,” told him.

– Er, no. No thank you very much. In fact I have to be getting along… um, I’ll see you …. yes, another time….

It appeared that I had not offered him a free chance to win anything. It appeared that I was suffering from some dreadful contagious disease and had a large neon signn over my head saying “Avoid this person at all costs.”

And so he evaporated. It was suddenly as if the moment had never happened. It was all very odd.

But then the Network Marketer’s life is full of quirks. Look what happened next:

There was a woman standing beside the fish kiosk. She had been waiting and listening idly to our exchange. I smiled brightly: “Would you like to have a go?”

And now I am going to see her at three O’clock tomorrow afternoon. From what I have told her so far, she sounds really interested. Certainly she put ticks in all my boxes. But then, you see, she didn’t know me from Adam.

And all of this within the first 33 minutes… and it wasn’t over yet.

Four minutes later a woman in a great hurry went scampering past saying: “It’s all right. I’m already a member. I think it’s wonderful. I wouldn’t give it up for the world.”

Now someone like this can be a goldmine. Sometimes you can ask them for ten referrals and they will photocopy their address book page by page.

She suggested I give her a ring tomorrow.

Date Venue Time Minutes People Entries Appointments Callbacks
22.10.15 Car park 1440 – 1449 9 5 1 1
1449 – 1457 8 8 1 1
1457 – 1505 8 7 1 1
1505 – 1509 4 2 1 1
1509 – 1513 4 4 1
Total 33 26 4 1 4


Playing with marbles

20151018_093444In this jar there are 700 marbles. 702 is the number of weeks between my age and the average life expectancy for a man in the United Kingdom. This means that in three weeks I shall take one out and throw it away – denoting the fact that one week of the remainder of my life has gone – never to be reclaimed.

I heard about this idea a long time ago and always meant to have a jar of my own. You might think it depressing (my 14-year-old daughter certainly does) but there is a method to it: If every time to sit down at your desk, you are reminded of the relentless passage of time, you will spend less time daydreaming.

The only trouble is, inspecting it now, there seem to be an awful lot of marbles.

I’m rather looking forward to the next 13 years.

A soft day

“I’ve seen you here before.” said the solitary figure appearing from the car park.

She was a solitary figure because there was a dampness in the air bordering on drizzle, it was lunchtime and everyone had decided to stay in.

I was glad to see her. There were precious few marks on my prize draw form to denote the number of people I had offered a chance of winning. In fact I had needed to resort to gel pen to make any mark at all on the soggy paper.

“I recognise the dog,” the solitary figure went on.

The dog stood placidly at my side, sniffing.

– And did you go in for the draw? I asked her. You mean you’ve seen me here before and you’ve never entered. Oh dear, we’ll have to put that right…

But she was a suspicious person. No good comes from “getting involved” you could imagine her saying. But she had seen me before – several times.

Well, I told her, I had been coming to the same spot regularly since 2007 – and if you think about it I wouldn’t do that unless it was worthwhile, would I?

“No,” she agreed – and stoked the dog.

So now we have a pact. One day she will go in for my prize draw – just not today.

But then I hadn’t expected much. It got me thinking, though: If I have been spending half an hour a day in the same spot regularly since 2007, I must have given up thinking about the results from any given day. For instance there was the dismal day today – and there was a day last week when I make two appointments – in fact I very nearly set a new record of three but somebody didn’t have their diary with them.

As Art Williams said: “Just do it and do it and do it…”

Because I kept on doing it today and allowed another five minutes to pass and the drizzle to start again, a second solitary figure appeared out of the gloom – a man in his early 40’s with a smile on his face even before I offered him a go in the draw. It turns out he wants to save money. It turns out he wants an extra income and doesn’t like working away from home all week.

It turns out he wants to see me on Saturday at 10 O’clock.


Note: I have to rush out now to my Clarinet lesson. I’ll add the statistics later but I wanted to post this straight away because Helen Smith wrote on Facebook: “Hey John, please update your blog again soon – it’s one of my favourite reads! (And very inspirational!)”


Statistics as promised:

Date Venue Time Minutes People Entries Appointments Callbacks
15.10.15 Car park 1335 – 1352 17 11 1 1
1352-1405 13 16 1 1
 Total 30 27 2 1 1



What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.