Archive for December, 2015

Rabbits, pies and technology

“Well it’s not pies.”

The three of us looked at the sales assistant’s stomach. There was no doubt about it: She was about seven months gone.

I had noticed her as soon as I walked into the pet superstore – well you couldn’t really avoid noticing her. She helped me find the two-for-one packs of hay (as you can see, we now have three rabbits in the house).


But the important thing about prospecting is timing. Some people are good at it. I’m not. In fact the reason I have made such a study of the Cold Market is because of the discovery early on in my Network Marketing career that determination and enthusiasm are not enough.

Determination and enthusiasm will just make people climb out of the window. You need timing as well. So it was not until I reached the till that the correct moment arrived. The young mother-to-be reappeared. Here’s what I said:

“I can’t help noticing – I mean, you have to notice, don’t you.” She laughed and cradled her bump. The young man scanning the bar codes laughed too.

|I floundered on: “The problem is what to say. I mean you could say ‘When’s it due?’ and then find that you’re talking to a girl who just has big bones…”

She laughed again – fortunately – and patted her bump with pride: “Purely temporary – I hope!”

I carried on with my agenda: “So what’s the plan? Are you coming back to work after maternity leave?”

She hoped so. It sounded as though she was really looking forward to it. So I said: “But would you prefer not to have to come back to work but still go on getting paid?”

Now she was really enthusiastic. You could tell. At the back of her mind there was clearly a tiny point of anxious curiosity about what it would really be like to leave her new baby with her Mum or whoever…

I continued – the determination and enthusiasm now safely obscured: “That’s what I do… show working Mums how they don’t need to go back to their old job if they’d rather stay at home. Tell you what. Put your number in there.” I handed her my phone. “I’ll give you a ring…and when would be a good time for a chat?”

Thursday is her day off…

And all of this might have been a huge success. It might even have put an end to my perennial moan that if I start chatting to people for no apparent reason someone calls the police. But then technology took a hand…

Now, I should explain that this is not my first time asking people to put their numbers into my phone. You’re much more likely to get a number this way than if you whip out a notebook and as if you’re about to arrest them. The difficulty arises because you need to make your own notes on their entry and if you haven’t saved it first, the whole lot can disappear – and if you have saved it first, you’ll never find them again unless you’ve first checked their name (and, more importantly,  you can remember it so you can find the entry again).

Which I did – and getting back into the car, typed it into the search field to find…. nothing.

Rude word: I must have forgotten to save her entrty. There was only one thing to do – go back and play the “daft old fool baffled by technology” card.

It worked. She was quite enjoying this. She tapped away again.

… and the same thing happened.

Very rude word.

It is at this point that I realize I am in danger of looking a fool – and you’ll never build a Network Marketing business if people think you’re a fool. On the other hand there really wasn’t any way I could extricate myself. If I couldn’t remember the number I might just as well look a fool – what had I got to lose?

So I went back once more – and this time the young man on the till wrote out the number on a slip of paper as his colleague keyed it into the phone all over again.

She now occupies three entries on the database – but I’m not throwing away that piece of paper!


Prize draw activity:

Date Venue Time Minutes People Entries Appointments Callbacks
14.12.15 Car park 1504 – 1512 8 1 1 1
1512 – 1525 13 8 1 1
1525 – 1531 6 2 1 1
15311 – 1540 9 11 1
Total 36 22 4 1 2

The dog again

Already I can sense the outrage building. Have you ever seen a more pitiful animal?.. Those pathetic brown eyes… full of longing… the body language which says: “I am going to make myself small and insignificant because I am unworthy and neglected….”

Send for the 20151208_140041-2RSPCA! Lock up the callous owner!

It all started with a delegate at the Cold Market Academy live event on Sunday who suggested that the main reason I get appointments from doing a prize draw in the street is because I have the dog with me. People come and pat the dog.  I am little more than appendage – my prize draw, just  a ticket to canine approval.

Like anyone with a successful Network Marketing business, I resent the suggestion that I have some advantage not available to the average rep. And so today I distanced myself from the main attraction by several paces: While I took up my position by the fish stall, the dog remained tied to a drainpipe outside the supermarket.

And as you can see below it took just five minutes to get an appointment.

Then the sky went black and the rain pelted down – and I am not so horrible as to leave the dog tied up in the open to get soaked.

Anyway, I think the point was made….


Date Venue Time Minutes People Entries Appointment Callbacks
09.12.15 Car Park 1400 – 1405 5 7 1 1  
Total     5 7 1 1  

Everybody’s after your money

doorThis is my new customer’s front door – it was a good thing they came from a referral.

Interestingly, the lady who referred them came from a prize draw and this was the second name on her list of ten back in December last year. At the time, according the notes in my database, these new people had declined the offer of an assessment to see how much they could save on their household bills.

But this year they agreed. And it turns out that my Network Marketing business can save them £883 a year – hardly surprising since they had never, ever changed their utility suppliers.

The suppliers, as you might imagine, responded to such loyalty by leaving them on the most expensive tariffs while offering huge discounts to new customers.

But then “We like to know where we are,” was what they said.

What this meant was that not only were they averse to anyone coming to their door uninvited but also they were very suspicious of new ideas in general – such as Direct Debits and Budget Plans.

“Everybody’s after your money these days,” was another well-worn theme.

So you will not be surprised to learn that, after a lengthy explanation and any number of questions, they agreed to “think about it”.

However, if you imagine the whole expedition was a lost cause, let me tell you that they did indeed sign up – although only after demanding that I show them written proof that they would be able to cancel.

… which they did. This morning.

And it was my fault. You see, last night when I put on my coat to walk the dog, what should I find in my pocket but the thank-you card they should have received the morning after the assessment – after they had “slept on it”.

Instead their only communication from the Network Marketing company had been an email – and we all know that the internet is full of people after your money.

A hand-written card might have made all the difference…

So anyway, back they go into the database. What do you suppose they will say next year?


* Gathering ten referrals at a time will feature prominently in tomorrow’s Cold Market Academy (book here) …. but hopefully, not all like this one!

Valley Road

With the New Cold Market Academy launching on Sunday (book here!)  and Written Invitations featuring prominently among the new material on offer,  now would be a good time to demonstrate how these little pieces of paper can fuel a Network Marketing business.

It’s just that Valley Road wasn’t the best place to do it.

Valley Road in Ipswich is part of the ring road. Before they built the Orwell Bridge all the traffic to and from Felixstowe docks used to thunder along here. It’s so long that it keeps changing its name and even so, the house numbers run in to the 200’s. Why on earth I decided to deliver my invitations here, I have no idea – only that last week I was dropping off the children at Athletics and it seemed like an interesting experiment.

It seemed less interesting at half past seven tonight with the rush hour still going strong. And these were big houses; every one with a burglar alarm – imposing front gardens – big gates. Alternatively I could sit in the car and make some calls – I’ve always got calls to make…

But the whole point of the Cold Market Academy is to prove that activity always gets its reward and you can put in activity even if you have not a single name on your list.

So I did get out of the car and in the next 17 minutes I knocked on 14 doors. By my usual standards this was not a success – although at the first door a pleasant woman apologized that she was in the middle of cooking and asked me to come back another time. The next house was in darkness (a great advantage of winter evenings is that you can see when no-one’s home). Then there was a door with a “No Cold Callers” sign and after that, a very charming and very tall man said that Yes of course he was happy to hear what I had to say – but that was as far as he was prepared to go.

From there on things went downhill. At the next six doors nobody wanted to hear my Magic Minute. This had never happened before. To prove it to myself I have just opened my book at random and find that in Wincanton Close which can’t be more than half a mile away, 18 out of 24 householders agreed to hear it (and the other six weren’t home). But absolutely nobody said No to hearing it.

What was it about Valley Road? Did the residents take refuge behind their front doors because of all the noise and chaos outside – now there’s an interesting topic for psychological discussion.

But if it’s science you’re after I can promise you that with every “No”, the Law of Averages was becoming more and more weighted in my favor. And no matter how negative people were, nobody was unpleasant – the most brusque anyone became was a simple “No thank you”.

And then, with no warning at all, a man in his early 40’s said: “OK, why not…”

I read him my piece. He agreed it would benefit him. We arranged that I will call his wife on Friday and read the same to her over the phone.

Now, let us not get too excited about this. I do not have a customer or a new team member. But I do have a definite invitation to call – and now I look at the sheet, there are another two people who agreed that I might go back another time.

And most importantly the entire process had taken just 17 minutes. If you add the ten minutes it took me to deliver the invitations the previous week, that is half an hour of activity.

And in Network Marketing Activity Breeds Results – wherever you are…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.