Archive for November, 2016

The new hat

20161120_122205People say that approaching strangers in the street doesn’t work. They say you have to have nerves of steel. They say that Network Marketers should stick to people they know like and trust.

But if the people you know don’t like or at least don’t trust you, we do have a teensy weensy bit of a problem.

If the people you know are suspicious of you branching out from your “proper job” or this is the third or fourth home business you’ve tried or they just think you want to use their friendship to sell them something, you really do need the Cold Market.

Of course you could get together with some other distributors from your company and book a stand at a public event and spend your Saturday meeting people you don’t know – and, certainly, that will work.

I just happen to think it’s easier if you find the perfect hat in the first shop you try.

– Hold on, what has this got to do with hats?

You see, this is not really a story about Network Marketing. It’s really a story about a hat. I bought it at the London Boat Show – oh, it must have been six or seven years ago but it was not a yachting cap. It was a brown leather baseball cap made by Stetson of the USA. It cost a fortune – something like £30 as far as I remember, which is a lot for a baseball cap. But I loved it. It got lost a couple of times but I made a huge effort and found it. But this time it’s been gone for too long. I still have hopes that it will turn up in some obvious but unexpected place along with my prescription sunglasses. However, now that winter is here, my head is getting cold.

So I drove into Ipswich, bought a one-hour car park ticket and set out to do the rounds – after all, this was no ordinary hat I was replacing. This may take time.

In fact, I found it in the very first shop and it was the  only one I tried on. It’s not really as good as the old hat but it will be warm, it looks all right and it cost only £12.

Now, what all this has got to do with Network Marketing is that by the time I had browsed around, bought a sweater and a pair of trousers and mooched about thinking how much I hate Christmas shopping, I was back on the street with 20 minutes left on the car park ticket – time to do a little prize draw in the street.

The trouble was that my favoured spot was five minutes away – and I was already five minutes from the car park. If it was going to happen, it had to happen here and it had to happen now. The trouble was that I was standing in a broad pedestrian precinct – where people would have plenty of space to avoid me if I adopted my usual tactics of holding up my form and telling them what they could win. In this sort of environment, you don’t want people to know what’s going on until they’re on top of you.

So instead I picked a likely prospect, appeared to notice them at the last moment and said: “Ah, this is for you…”

(You do have to guard against the tremendous temptation to stand there looking at all the passers-by, waiting for the perfect prospect – and never actually get around to asking anyone). But on this

Of course, you may pick the wrong one. On this occasion, the first turned out to speak not a word of English yet insisted on going through the whole procedure anyway.

So I was there for a total of ten minutes – and the second and only other prospect was a  lovely lady who I shall be seeing on Monday morning. All I can tell you so far is that she is interested in what I have to offer and she has a border collie. Border collies are lovely dogs – very intelligent and if they’re not herding sheep they need to learn tricks or they get bored and make trouble. Apparently, this one is just perfect (bit of rapport-building there).

And I still got back to the car park in time.

The dilemma

Anyone who ever had an appointment with a prospect will be familiar with the dilemma: You’re running late. Do you call?

If you do call you are giving them the opportunity to say: “Oh, I’m so sorry. Something’s come up. Can we do it another time…”

Whereas, if you just turn up on the doorstep – even if they had forgotten you were coming – the chances are they’ll feel sufficiently apologetic to let you in.

But of course we’re not desperate are we?

So when I set off yesterday, I was only two minutes down the road when the call connected and the excuse came out of the speakers: “The school’s just phoned and one of the children is ill. They want me to go and collect her. Can we do it another time?”

– Of course. When would you like? Hold on let me pull over and get my diary…

In fact it was a very good and friendly conversation. Wednesdays are best for her so it’s going to be next Wednesday at the same time.

There was a time when a lost appointment – or even a rescheduled appointment was a disaster – if you’ve only got one a week, there goes your whole week.

But you have to look at the reason I was running late.  If you look at the statistics below you will see that I spoke to eight people in 42 minutes. The trouble was, I only intended to do half an hour of prize draw – that would have given me time to walk home and drive to the appointment.

But as you can see, I started at 11.51 and half an hour later (at 11.22) I had spoken to five people – bang on the average – and had one appointment. The only thing that was not average was that nobody had said no.

I had five new names on my list and all was well with the world.

So what was the hold-up? Well, it was the next person – the one at 12.22.

I was just about to put away the forms when she walked past and said “Good morning”.

So I said “Good Morning” and she said “Here again…”

Which made it rather difficult for me not to say: “This is for you. You can win…”

… and three minutes later, we had an appointment for next Wednesday morning when she gets back from taking the children to school.

It wasn’t so bad – only three minutes behind schedule. I went to untie the dog from the drainpipe when a friend came past – a good friend. One of those friends you see all the time, so you don’t have to make a point of ringing them up to pitch them because you know the topic is going to come up in conversation.

She smiled: “Hi, John…”

Of course then she looked at the forms and said: “You’ve already done me…”

Which I had. She’s been a customer  almost a decade and pays me well every month.

But No, I said: “Did you know about the lightbulbs? You can get all your lightbulbs changed for nothing…”

The only trouble was I was now I was six minutes behind schedule…

Of course it grew to 10 minutes by the time I got home and found the iPad and the car keys.

But it was while on the way back after the cheerful cancellation – in fact within a minute of the cheerful cancellation – that the music cut out and a call came in: “Er – my husband picked up a leaflet and it said I ring for more information…”

Time to pull over again. I began to write down her name and address. I looked at them a second time. The surname – and particularly the address – were identical to those on the envelope on the passenger seat. The one I was due to deliver on my way home.

“Well isn’t that extraordinary! I have a letter addressed to your husband right here. I was going to pop it through your door on my way home – which in fact is going to be in about one minute because I’m at the end of your road now. If you like I could knock on the door instead…”

As it happened she was just about to go out so instead it’s going to be Friday at 3.00 p.m.

Don’t you just love Network Marketing?

Date/Venue Time Minutes Asked Email/Brochure & Callback Appointment
2.11.16

Car Park

11.51 – 11.59 8 9 1
11.59 -12.05 6 1 1
12.05 – 12.12 7 5 1
12.12 – 12.16 4 3 1
12.16 – 12.22 6 4 1
12.22 – 12.27 5 1 1
12.27 – 12.30 3 1 1
12.30 – 12.33 3 1 1
42 25 6 2
What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@networkmarketingblog.org.uk

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.