Why I love the Cold-Market!
Here’s how April is going:
Week One: Skiing
Week Four: Las Vegas
Weeks Two and Three: One bank holiday, five days’ training – and somehow I have to get my four customers in order to stay on the company’s share option promotion.
OK, so the sharp-eyed will be screaming “Ohmygod, I thought it was two!” It is two but unless you make a point of always doing double, then sod’s law will dictate that someone will cancel at the last minute.
However I started badly by completely mucking up the first appointment – overcomplicated it, went into too much detail. Didn’t take charge… disaster!
Panic set in. I looked at the number of appointments I had during the remaining days – and of course the Law of Attraction dictated that immediately they started to evaporate in a series of sudden deaths, boiler explosions and illness.
And it was in this frame of mind that I delivered our company’s basic training and thought to myself: Time to get back to basics. So I went home opened the kitchen address book and started a new list – a list of all those old friends I had first approached seven years ago and who had never got around to joining. Time to stop waiting for them to “get back to me”. Time to take the initiative.
You may be interested in two of the responses I received:
“I’m not remotely interested.”
and
“Look John, will you just leave it!”
And these are old friends…
I know it’s me. I know I must have been too enthusiastic when I started – too pushy. I know that because two of the new names added to the address book over those seven years – people I had still not approached – did give me appointments. But as for the rest…
And so shrugged, pulled myself up straight and went back to what I know. I went back to the Cold-Market. I took my prize draw forms, went down to the car park and you can see the results below.
But it’s the last one that’s the most interesting: He didn’t give me an appointment. He didn’t want a callback. But this is what happened:
“Here you are, you can win a car of £10,000. D’you wanna have a go.”
- I don’t want a car.
“You could have the money instead…”
- I don’t want the money.
“Great. Give it to charity. Which charity would you give it to.”
- The NSPCC
“Good choice. What’s your name?”
He told me and we filled in the form. He had bright blue eyes and a long grey pony tail. It turned out he was retired and spent his time doing voluntary work. He liked helping people. Helping people was what kept him going. Of course I suggested that he could join me in helping people – then he would get paid for it and could give even more to the NSPCC. But no, he didn’t want to do that. Instead he had an idea…
Five minutes later we had a deal: I would supply him with dozens of little cards about how to save money and how to make money – and every time he met someone who needed to do either of those two things, he would give them the appropriate card.
And as he said: “I meet a lot of people who are short of money and it breaks my heart that I can do so little to help them. I think this might be very good for me – and very good for them.”
And me… and me…
(And yes, there are some spaces left on the Cold-Market Academy on Sunday – see tab above)
| Date | Time | Venue | Minutes | Asked | Appointment | Callback |
| 13,04.12 | 1248 – 59 | Woodbridge Car Park | 11 | 11 | Yes | |
| 1259 – 1304 | 5 (16) | 6 (17) | Yes | |||
| 1304 – 1320 | 16 (32) | 16 (33) | ||||
| Total | 32 | 33 | 1 | 1 |