If you go on one of the Company’s Goal-Setting courses, they tell you to announce your intentions: Tell everyone what you’ve committed to doing. Write it out and put it in a frame on the wall. Set it in stone -that way they can hold you to account.
And if you look right back to the beginning of this blog (Good Heavens, it was May 20th 2009!) you will see that was part of the reason for starting it: If I knew I was going to have to sit down every evening and write about what I had done, then I had better have something to write about!
And now I have committed to a daily average of half an hour’s prize draw every day during the month of May, I suppose I am going to have to write about it every day.
Which was how I came to be standing at the corner of the car park again this morning – and since I am already behind schedule, obviously I had to do more than 30 minutes – which was just as well because, as you will see below, the appointment came right at the end: In the 31st minute no less…
And after that it started raining so I went home and used the remaining time to do some callbacks – and guess what? I have another appointment; on Monday week with the people who asked for a callback on March 8th. Eleven days is longer than I would choose to leave between making the appointment and doing it, but I suppose if the prospect was going to go cold, they would have done so after nearly two months.
|03.05.12||1236 -1246||Woodbridge Car Park||10||22|
|1246 – 1256||10 (20)||3 (25)|
|1256 – 1303||7 (27)||13 (38)||Yes|
|1303 -1307||4 (31)||1 (39)|
|1307 – 1315||8 (39)||1 (40)||Yes|
Total for May: Prize Draw: 60 minutes. Customers: 1. Distributors 0.
Meanwhile you might be interested in an email I received from a new reader.
He writes: “Having told someone at a meeting that I was going nowhere fast with the business, she suggested I had a look at your blog. Inspired by its contents, I ordered some Prize Draw forms and set out to find a car park!!! It took me well out of my comfort zone. My stats : 30 mins, asked 23, 2 filled in a form, but both backed off when I mentioned appointments. Having learned from the first, I offered the second a card so they could look at the website in their own time. I’m not sure if you give out advice like this (I understand if you don’t), but how do you convert ‘filled in forms’ into appointments?”
My response: “Turning the completed form into an appointment is all to do with what you say and – just as important – how you say it. I would suggest using a choreographed script: Turning over the form at the right moment… opening your diary at the right moment…
And here’s my view on giving out cards: If you hope someone will contact you as a result of being handed your card, you are likely to be disappointed. However, if they squint at it and say: “What’s this?” you have got what you wanted – their attention and an invitation to talk about your business. The only problem is that they also have the website address and it is entirely possible that you will get a call saying they’ve checked it out and decided it’s not for them. They shouldn’t be “checking it out on the website”. You should be doing your presentation.
All of this and more is covered on The Cold-Market Academy – see the tab above.