If something happens three times in a row, it’s no coincidence. As Jim Rohn tells us, you now have a pattern.
Once again I found the best prospect of the day from the last dozen of my 50 cards. In fact he was number 42.
I started off with an appointment that was so easy, I stopped in the middle to do a bit of prospecting. What happened was that the customer was so clearly impressed that when I rang his current supplier to get his service switched over, and the call-centre operative turned out to be one of those really helpful people, I said: “You’re very good at your job. You could make some good money in your spare time. Have a look at this website…”
And then back to the job in hand.
Next two estate agents were interested to look at our new Independent Representative position and after that, since the birthday season is in full swing in our family (not to mention Christmas) it was off to Comet to look at keyboards and iPods. The assistant now has a DVD with an invitation to Wednesday’s Career Opportunity Presentation hastily scrawled in the back.
And when it came to paying, I said to the young woman on the checkout: “Do you take the Exclusive Discount Card?”
…which meant I had to continue: “It’s brilliant. I get 5% off with it.”
And now she’s got a DVD and an invitation too. In fact I’ve a feeling she might be the one who downloaded an information pack last night. I must ring today to find out.
If you know Ipswich you’ll know that not far from Comet is Asda, so with about 40 cards left, I wandered round there and bought some wine they had on offer. This took longer than usual because an extraordinarily large proportion of the people in there did not look like the sort of people I was interested in. I don’t wish to be rude but I’m sure you know what I mean.
Of course one should never pre-judge. But if you have a limited number of cards, why not give them to the people who look as though they have “a bit about them”.
Like, for instance, number 42.
“Are you interested in money?” I asked him as he peered at the card.
“Always interested in money…”
“I’ll tell you about it if you like – takes me 18 seconds. D’you want to hear it?”
(That’s right. I’ve got it down to 18 seconds now – have a look at www.pigincome.co.uk)
So he said he was interested in making money and I gave him the DVD and asked him what he did. He was a police officer.
“Right. That’s it then. Here’s your task for tonight. Watch that and tell me how many police officers you see on it – past and present. In fact one of the first people you’ll meet will be an officer called Nigel Reilly-Cooper. He sound’s just like everyone’s idea of a copper.”
And forgive me Nigel but there in the aisle at Asda I did a really rather splendid impersonation: “As a serving police officer, I there are very few things I can be involved in outside work…”
And here’s a bonus. I’ve just looked at my customer status page and there are two new customers whose names I don’t recognise. I can only assume I must have given them a card and they signed up online.