Sales

20151225_105504

If you stand in the street offering a Free Prize Draw to total strangers there are always going to be two questions that come up: “What’s this all about” and – rather less often – “Who are you”.

I have covered many times what to say to the first (but to save you searching, I’ll give you the answer…)

“What’s it about? Ah, you mean ‘What’s the catch?’”

  • Yes, what’s the catch?”

“Well, the catch is that if you can’t run faster than me, I get to ask you four questions. Is that OK?”

The second question which people ask is the easy one: “Who are you?”

In my case the answer is absolutely brilliant because it opens up a wonderful avenue for rapport-building. As you might have guessed, the answer in my case is “John Passmore” and, where I live in Suffolk, the Police and Crime Commissioner is a man named Tim Passmore. He’s terribly nice, works amazingly hard and gets his picture in the local paper almost every day – which is no doubt why he keeps getting re-elected.

And, of course, when I tell people my name, they always say: “Any relation to the Police Commissioner?”

This provides me with a cue as loaded as anything in pantomime: “Well, if you’re a traffic officer stopping me for doing 70 miles an hour on the Orwell Bridge, he’s my brother. Otherwise, I’m sorry, no relation…”

By the time we’ve gone through that, do you think my new prospect is ready for the four questions?

So the other day I was about to go through this little performance when the woman asking the questions stopped and said: “Did you have a child at Kyson Primary School?”

  • Well, yes I did – four actually…

Then I looked again at her name … and she had taught all of them! So of course at this point I had to explain that the oldest is in his final year of English with Creative Writing at the University of East Anglia, the next one has just been offered a place by Plymouth Medical School, Number Three is doing her GCSE’s and currently aspiring to a career in journalism while the youngest is in Year 9 at the local high school and has never wanted to be anything but a lawyer for as long as anyone can remember (something in which he should excel, given his aptitude for argument…)

Now, I know this sounds like one of those awful Christmas Newsletters you find parodied in the Guardian but the fact is that none of it would have been possible without the hard work and patience of the primary school teacher and her colleagues. So I made the point of emphasising this – and asked her about her life in retirement. I can’t tell you much about that for fear of identifying her.

But what with one thing and another, we finally got around to the four questions and now I shall be going to see her on Thursday to introduce her to my Network Marketing business.

But it was only later, thinking about all the other teachers who had been so much a part of our lives for twelve years, that I realised I had, at one time or another, attempted to prospect every one of them – and failed miserably on each occasion.

So what made the difference?

I may be wrong but here’s my take on it: All those attempts to turn a social situation – a quiet moment after class, a cup of tea in the interval of the school play – into a pitch for my business, was seen as just that… a crass attempt to sell something.

Standing in the street with a clipboard full of Prize Draw forms – it’s obvious that I’m selling something – and proud to do it.*

I know I get into trouble for “bucking the system” but I think this proves that there is no one way to succeed in this business. You hear people saying that Network Marketing is not about selling. It’s about recommending…

This sounds comforting and for some people, undoubtedly it works. But the plain fact is that if money changes hands, something just got sold.

And if nobody sold anything global commerce would cease to exist overnight. So if you’re happy to admit that you’re in sales, stand up, be proud – especially in the street…

 

* If the Police and Crime Commissioner is reading this, I should explain that in fact, I am not selling anything in the street – that is illegal without a licence.  In fact what I am doing is canvassing – the sale comes later…

Date/Venue Time Minutes Asked Email/brochure & Callback Appointment
5.1.17 City Center 1.52 – 1.56 4 1 1
1.56 – 2.01 5 4 1
2.01 – 2.08 7 6 1
2.08 – 2.13 5 1 1
2.13 – 2.18 5 9 1
2.18 – 2.27 9 4
2.27 – 2.35 8 1 1
2.35 – 2.38 3 1
2.38 – 2.42 4 2 1
2.42 – 2.47 5 3
Total: 53 20 7 2

Leave a Reply

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@networkmarketingblog.org.uk

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.