This is the way it works: I was walking the dog through the woods this morning with a list of people to ring – just names on the list. I rang the first one. I said: “This is just a quick call. I have your name in my address book and the reason I’m calling you today is because I’m looking for ten people over the next seven days who would like to make £1million over the next seven years. Now I’m perfectly serious and I’m not a fool. Do you want to be one of them?”
(The secret to this, by the way, is to sound perfectly serious and not a fool!)
Five minutes later I had explained how we do it and he had drawn out the money on a piece of paper. Next he had written down the website address and now we have an appointment to talk again on Friday.
But then we come to the interesting bit. He asked: “How did I get into your address book?”
“Ah, now that’s a bit of a mystery. I’m afraid I wasn’t as efficient in the past as I am now. All I can tell you is that I gave you a DVD on May 19th 2007. That’s all the note tells me.”
For a while there was a silence on the end of the line and then he remembered: “I know what this is about. It was years ago. I was restoring a barge on the river at Woodbridge and you came by and we got talking and you asked me if I was interested in making money. Then you came back the next day and gave me a DVD. It must have been about four years ago. So you’re still doing it then?”
And that was music to my ears. Because the fact that I’m still doing it after all these years works like magic. That alone gives it credibility.
If you’ve been doing something for six years and you’re clearly more passionate about it now than you’ve ever been, then you don’t just have credibility: You’re a shining beacon that lights up those dark places of the recession that nothing else can reach. People listen when you’ve been doing it for six years.
And, if you make a point during those six years of never throwing away a phone number, you end up with a goldmine!
If you’re with my company, you got this when you did your training. If you’re not, buy it now. If you are, listen again.