Cold-Market Academy

Did your Mum say “No”?

The Cold-Market Academy is for you!

 

This unique training will teach you how to approach the people you don’t know…

Learn how to use your Prize Draw forms any time, any place, anywhere so that you never again have an empty appointment book – and learn how to develop your presentation so that your prospect will not need to “think about it”.

These seminars are suitable only for distributors with my company – if you are with another Network Marketing or Multi-Level Marketing company, please see the e-book.

Successful graduates of the Academy tell their story:

 

When you started your Network Marketing business, they told you to go and talk to your family and friends – and what happened?Did the family say they’d wait to see how you get on with it?

Did your friends say they’d “get back to you”?

In short, did nobody join?

This is not supposed to happen. Most people find that their family and friends do want to support them – but that’s most people. It’s not everyone…

I started my business in 2005 and although all my family were very interested, they knew I was brand new to it so it was hardly surprising they wanted to wait and see.

So if I was going to get going at all, I had to start again with the cold market – and I found that the great thing about the cold market is that they don’t know you’re brand new. Also, there are a lot more of them…

Over the next seven years, I built a massive business out of the cold market. Of course my family did join in the end (even though my sister-in-law waited four-and-a-half years!). But still the bulk of my customers are people I had never met before.

I used our company’s Prize Draw. I would get together with other distributors and we would set up a stall at a supermarket or a fete. But the problem with this was that it had to be organised: I had to find the people, book the venue… pay for it….

And then, in 2007, when I was trying to get 200 customers in time for our annual convention, I lost patience and just marched out into the street with my forms … and found it worked just as well. Since then I have refined my system and for some time now I have been teaching it to individual members of my team (see the videos).

They found the same advantages. In particular, with the cold market, you can relax because you don’t care whether anyone joins or not – because there are always plenty more people to ask (which is not the case with your precious warm list). Also, if they do say “no” you won’t need to feel embarrassed about seeing them again – and they won’t worry that you’re going to pester them next time – because you never will see them again!

Normally it takes me 90 minutes to teach someone and then they will get an appointment in their first half-hour of practice. You can see the results I’m getting in the daily posts on this blog – and you can see other people’s results in the comments below.

During the seminar you will see video film of the system in action.  Also there will be scripts to read as well as plenty of role-play – and four “golden nuggets” to ensure that those appointments really do turn into customers.

See above for the next events. Tickets: £20 plus a small booking fee . To book please click here.

For further information contact:  info@johnpassmore.co.uk

 

Profits from the Cold-Market Academy go to the Prostate Cancer UK and the Breast Cancer Campaign, helping to find a cure and help sufferers with these two most common types of this terrible disease -

Please note that this training is aimed at distributors with my company only. Network Marketers with other companies should see the e-book

70 Responses to “Cold-Market Academy”

  • Hi John

    Further update to our recent success….. Heather and I signed up a four service customer today and her son was with us during our presentation. He asked us what do we get out of it? One Martini later he signed up as a Distributor and is booked for his GSS course next week.

    7pm this evening we gave a presentation to another CMA customer (Met her in Stockton Heath ) and she signed up for four services and will be checking with her mobile provider as she is paying over £40 a month for her mobile and may add a mobile to her order.

    We are off with two team members tomorrow to spread the CMA technique and we have more appointments lined up with new potential customers for the rest of the week.

    We are aiming for the “Top Five” and we will beat our previous best by a country mile……:)

    Bill & Heather

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  • Tony wallis:

    Hello Both.

    Thought you might be interested. After reading your blog, john. About your 2 hour street wam, i thought i would go out and see how the figures would compare from a novice to yourself.

    I stood in lytham high street on Monday afternoon at 3.30pm for 60 minutes and spoke to 49 people. got 9 forms filled in (9 nearer my car), 3 call backs and 1 appointment. Ive just been to the appointment and the lady signed up to gas, elect, landline and a cash back card……………………………..I got to say im rather proud of myself.

    I still found it hard not to pre-judge who i asked. But i guess that will come with time and experience.

    Thanks again for the tuition John. By the way i have recieved your CD now. You put over a great story.

    Dont worry i’m not going to email you everytime i get acustomer.

    Regards

    Tony Wallis

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  • Excellent, this might be what my wife and I had to learn

  • I attended MAD on Sunday 16th and very much enjoyed John’s presentation on WAM with a difference.
    Monday morning, I organised myself beforehand and went out doing WAM with a difference door to door on the way to my son’s play group at 10am, making use of the spare 45mins I had.
    I binned my old script which was not working and used some of the key messages and phrases from John’s. Out of about 18 doors I got 16 No’s, making me £800 richer towards shares/holiday etc (a great positive way of looking at a No) and 2 yes’s, resulting in 2 appointments for Friday morning.
    I now plan to do this a minimum of 2 mornings a week, and if it fits well, to up it where possible, so I can achieve my TL & 50+ by Xmas!!!

  • I posted a comment last week following John’s presemtation at MAD. I have made 6 appointments now by doing half an hour of door to door on the way to playgroup and an hour outside my local spar. So if anyone is thinking of doing this as a method of gathering customers, just do it. It really does work! I have a 100% hit rate on the appointments I have done so far with 3 more this week. It could be the difference between getting the holiday or not. My drive is 50+ by Xmas. 11 needed and counting down!!!

  • Mark Ellwood:

    Just a quick thank you for telling us about the Cold Market Academy at MAD. After a summer of lack lustre and very wet, paid for W-A-M’s It was just what I needed and I attended your course in Knutsford last Tuesday
    As Big Al would say I’m quite a green personality so it took some considerable effort to get on the street today. But in 30 minutes I spoke to 23 people got 1 appointment and 1 call back.
    Regardless of the eventual result I’m delighted.

  • Louise Woods:

    HI John,
    Just a very quick thank you for our Cold MArketing Academy Course yesterday at Wetherby. It was a really great day and left me confident enough to go out and try it for myself today. So in 29 minutes I got 50 No’s, 1 Appointment and 1 callback. Not bad for a first-timer! Going out again tomorrow.
    I would recommend your course to anyone who may be struggling with their friends and family network or anyone who wants to overcome their fear of approaching the ‘cold-market’. Thanks again.

  • Hi John, Your system is UNBELEIVABLE AWESOME!
    Only went on the course yesterday.
    Put it into action lunchtime today –
    Results;
    12 nos and then a callback – 8 mins
    2 nos and then an appointment – 4 mins
    0 nos and then an appointment – 3 mins

    TWO appointments and ONE callback in just 15 MINS!!!

    HOW DID THAT HAPPEN???? I have attended several WAMs in the past and never got one single appointment from them!

    During the last three months I have been letterboxing and following up and got absolutely ZILCH!!

    John, thank you – you are a genius – but better than that, you can actually teach the stuff you do so anyone can do it.

  • Hi John, Please let me know when you be running your course in Wetherby again. PS Enjoyed the CD Airport cat very funny! thanks Phil Masters

  • John Passmore:

    Hi, The last Cold-Market Academy will take place in Ipswich on May 1st. The company may then take it in house (in some form).
    i would suggest coming the last “real”one!
    See http://www.coldmarketacademy.com

    Best regards
    John

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What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I call The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. However this is now available as an e-book worldwide and priced at only $10 with a money-back guarantee! To order your copy click Here
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when the start:
1. I m not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the answerphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@johnpassmore.co.uk

About Me

John Passmore
Woodbridge, Suffolk,
United Kingdom

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide a second income for anyone who wanted to work from home. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it's easy or that there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.

(In particular we have no worries since converting our garage into what we now grandly call "The Studio" - a luxurious apartment which we offer as bed and breakfast or a holiday let. See www.debenhouse.co.uk)