Cold-Market Academy
Did your Mum say “No”?
The Cold-Market Academy is for you!
This unique training will teach you how to approach the people you don’t know…
Learn how to use your Prize Draw forms any time, any place, anywhere so that you never again have an empty appointment book – and learn how to develop your presentation so that your prospect will not need to “think about it”.
These seminars are suitable only for distributors with my company – if you are with another Network Marketing or Multi-Level Marketing company, please see the e-book.
Successful graduates of the Academy tell their story:
Did your friends say they’d “get back to you”?
In short, did nobody join?
This is not supposed to happen. Most people find that their family and friends do want to support them – but that’s most people. It’s not everyone…
I started my business in 2005 and although all my family were very interested, they knew I was brand new to it so it was hardly surprising they wanted to wait and see.
So if I was going to get going at all, I had to start again with the cold market – and I found that the great thing about the cold market is that they don’t know you’re brand new. Also, there are a lot more of them…
Over the next seven years, I built a massive business out of the cold market. Of course my family did join in the end (even though my sister-in-law waited four-and-a-half years!). But still the bulk of my customers are people I had never met before.
I used our company’s Prize Draw. I would get together with other distributors and we would set up a stall at a supermarket or a fete. But the problem with this was that it had to be organised: I had to find the people, book the venue… pay for it….
And then, in 2007, when I was trying to get 200 customers in time for our annual convention, I lost patience and just marched out into the street with my forms … and found it worked just as well. Since then I have refined my system and for some time now I have been teaching it to individual members of my team (see the videos).
They found the same advantages. In particular, with the cold market, you can relax because you don’t care whether anyone joins or not – because there are always plenty more people to ask (which is not the case with your precious warm list). Also, if they do say “no” you won’t need to feel embarrassed about seeing them again – and they won’t worry that you’re going to pester them next time – because you never will see them again!
Normally it takes me 90 minutes to teach someone and then they will get an appointment in their first half-hour of practice. You can see the results I’m getting in the daily posts on this blog – and you can see other people’s results in the comments below.
During the seminar you will see video film of the system in action. Also there will be scripts to read as well as plenty of role-play – and four “golden nuggets” to ensure that those appointments really do turn into customers.
See above for the next events. Tickets: £20 plus a small booking fee . To book please click here.
For further information contact: info@johnpassmore.co.uk
Profits from the Cold-Market Academy go to the Prostate Cancer UK and the Breast Cancer Campaign, helping to find a cure and help sufferers with these two most common types of this terrible disease -
Please note that this training is aimed at distributors with my company only. Network Marketers with other companies should see the e-book
Hi John
Further update to our recent success….. Heather and I signed up a four service customer today and her son was with us during our presentation. He asked us what do we get out of it? One Martini later he signed up as a Distributor and is booked for his GSS course next week.
7pm this evening we gave a presentation to another CMA customer (Met her in Stockton Heath ) and she signed up for four services and will be checking with her mobile provider as she is paying over £40 a month for her mobile and may add a mobile to her order.
We are off with two team members tomorrow to spread the CMA technique and we have more appointments lined up with new potential customers for the rest of the week.
We are aiming for the “Top Five” and we will beat our previous best by a country mile……:)
Bill & Heather
My brother recommended I would possibly like this website. He was totally right. This submit actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!
Its such as you read my mind! You seem to understand a lot approximately this, such as you wrote the book in it or something. I think that you just could do with some % to pressure the message home a little bit, however other than that, that is great blog. A fantastic read. I’ll definitely be back.
Simply wish to say your article is as amazing. The clearness for your put up is simply nice and that i could think you’re a professional in this subject. Well together with your permission let me to seize your feed to stay up to date with imminent post. Thanks a million and please continue the rewarding work.
Hello Both.
Thought you might be interested. After reading your blog, john. About your 2 hour street wam, i thought i would go out and see how the figures would compare from a novice to yourself.
I stood in lytham high street on Monday afternoon at 3.30pm for 60 minutes and spoke to 49 people. got 9 forms filled in (9 nearer my car), 3 call backs and 1 appointment. Ive just been to the appointment and the lady signed up to gas, elect, landline and a cash back card……………………………..I got to say im rather proud of myself.
I still found it hard not to pre-judge who i asked. But i guess that will come with time and experience.
Thanks again for the tuition John. By the way i have recieved your CD now. You put over a great story.
Dont worry i’m not going to email you everytime i get acustomer.
Regards
Tony Wallis
Useful information. Fortunate me I found your website unintentionally, and I am shocked why this twist of fate did not happened earlier! I bookmarked it.
Hi, I do think this is a great website. I stumbledupon it ;
) I will revisit yet again since I saved as a favorite it.
Money and freedom is the greatest way to change,
may you be rich and continue to guide other people.
There’s definately a great deal to find out about this subject. I love all of the points you have made.
Very nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your weblog posts. After all I’ll be subscribing for your feed and I’m hoping you write again soon!
Great information. Lucky me I came across your site by accident (stumbleupon).
I have saved as a favorite for later!
An intriguing discussion is worth comment. I think that you need to write more on this topic, it might not be a taboo subject but typically people don’t discuss these issues. To the next! All the best!!
really excellent article, thank you for sharing this with us, I will visit your site regularly.
Excellent, this might be what my wife and I had to learn
I attended MAD on Sunday 16th and very much enjoyed John’s presentation on WAM with a difference.
Monday morning, I organised myself beforehand and went out doing WAM with a difference door to door on the way to my son’s play group at 10am, making use of the spare 45mins I had.
I binned my old script which was not working and used some of the key messages and phrases from John’s. Out of about 18 doors I got 16 No’s, making me £800 richer towards shares/holiday etc (a great positive way of looking at a No) and 2 yes’s, resulting in 2 appointments for Friday morning.
I now plan to do this a minimum of 2 mornings a week, and if it fits well, to up it where possible, so I can achieve my TL & 50+ by Xmas!!!
I posted a comment last week following John’s presemtation at MAD. I have made 6 appointments now by doing half an hour of door to door on the way to playgroup and an hour outside my local spar. So if anyone is thinking of doing this as a method of gathering customers, just do it. It really does work! I have a 100% hit rate on the appointments I have done so far with 3 more this week. It could be the difference between getting the holiday or not. My drive is 50+ by Xmas. 11 needed and counting down!!!
Just a quick thank you for telling us about the Cold Market Academy at MAD. After a summer of lack lustre and very wet, paid for W-A-M’s It was just what I needed and I attended your course in Knutsford last Tuesday
As Big Al would say I’m quite a green personality so it took some considerable effort to get on the street today. But in 30 minutes I spoke to 23 people got 1 appointment and 1 call back.
Regardless of the eventual result I’m delighted.
HI John,
Just a very quick thank you for our Cold MArketing Academy Course yesterday at Wetherby. It was a really great day and left me confident enough to go out and try it for myself today. So in 29 minutes I got 50 No’s, 1 Appointment and 1 callback. Not bad for a first-timer! Going out again tomorrow.
I would recommend your course to anyone who may be struggling with their friends and family network or anyone who wants to overcome their fear of approaching the ‘cold-market’. Thanks again.
Hi John, Your system is UNBELEIVABLE AWESOME!
Only went on the course yesterday.
Put it into action lunchtime today –
Results;
12 nos and then a callback – 8 mins
2 nos and then an appointment – 4 mins
0 nos and then an appointment – 3 mins
TWO appointments and ONE callback in just 15 MINS!!!
HOW DID THAT HAPPEN???? I have attended several WAMs in the past and never got one single appointment from them!
During the last three months I have been letterboxing and following up and got absolutely ZILCH!!
John, thank you – you are a genius – but better than that, you can actually teach the stuff you do so anyone can do it.
Hi John, Please let me know when you be running your course in Wetherby again. PS Enjoyed the CD Airport cat very funny! thanks Phil Masters
Hi, The last Cold-Market Academy will take place in Ipswich on May 1st. The company may then take it in house (in some form).
i would suggest coming the last “real”one!
See http://www.coldmarketacademy.com
Best regards
John