Posts Tagged ‘doorstepping’
Doorstepping
If the object of the exercise is to talk to people then anything that gets you doing more of that must be a good thing, right?
So it suddenly dawned on me that it was not so bad that I had ended up “doorstepping” my new distributor.
This is a term from my old newspaper days. It means sitting outside someone’s front door in the hope that they will either come out or – if they’re already out, that they will go in – and on the way, do or say something newsworthy.
The front door in Ilford was slightly different because I was there for Meeting One with my new distributor and he wasn’t home. Also I had driven for more than an hour to get there so there was the potential for feeling miffed.
However I always give people half an hour and so I turned the car round to face their front door and sat there making phone calls. After five minutes someone tapped on my window: Did I know this was a one-way street and I was facing the wrong way?
No I didn’t. Thanks very much. By the way, have a piggy card…
Five minutes later the same thing happened… and then again five minutes after that.
By the time half an hour had gone by, two things had happened to persuade me I should stay for another half an hour: I had given out six cards and had proper little conversations with the people who had taken them. Also I had called a woman in Croydon who sounded interested and we just happened to have a meeting in Croydon in three hours’ time. So it made sense to hang on while she looked at the website.
As it turned out, she decided against it. But never mind, my new distributor turned up an hour late. You have never seen anyone so apologetic. He didn’t know his wife had made arrangements for them to go his mother-in-law’s. He had raced back as fast as he could. He kept on saying how sorry he was. In fact we had a really good meeting. You should have seen his eyes shining as he described the kind of life he plans to give his baby daughter (she’s going to be spoiled rotten).
Moral: Patience is a virtue!