Posts Tagged ‘network marketing training’

Back to work

This is the view from my office this evening.

They say that Network Marketing is all about making dreams come true and certainly the idea of living on a boat would still be a dream if it were not for this industry.

If you’re wondering why this blog has been silent for a while, it’s because I had some health challenges and decided that if I didn’t go ahead and make things happen, then quite probably, they never would.

So, I stopped work and bought a boat. At the foot of this column you will see a link all about that (it’s quite a story) but one way and another, here I am anchored in an Essex creek and if it was just me that I had to think about, I would be quite content to sit and watch the sunset. However, Number Two son finds that Liverpool University accommodation fees are over budget and Number One daughter is about to take her driving test for a second time and I can see even bigger insurance bills looming. One way and another, maybe I haven’t finished with work.

The Sailing blog, when you get to it, is designed to produce its own income but, I thought to myself: How can I carry on my Network Marketing business from the boat? After all, it is supposed to be the most flexible business…

So, as an experiment, once I had the anchor in the right place (second attempt), I sat down  at the chart table, opened the laptop, connected to the hotspot on my phone and looked up tradesmen advertising on the internet and sent them text messages saying, I had just arrived in Walton on Naze and was looking for people who might be interested in earning some extra money. They would need to give up five hours a week and learn a new skill but there was good money in it…

I received seven replies. Three wanted to know more. I had a good chat with two of them and sent them all to check out the website and research the company thoroughly on Google.

Now, this is not ideal. Ideal is meeting for a cup of coffee and taking your prospect through your presentation step by step. But I don’t want to do that, do I? I would have to go ashore for one thing – and you can bet they would want to think about it and meet again next Thursday. I might not want to be here next Thursday…

I have no idea how successful this will be. But I do remember how I joined: Someone gave me a leaflet. I went away and researched it myself. A week later there was hardly anything I didn’t know about the company or its directors. Its market and its prospects. I made my decision without any help from my sponsor.

And considering I went on to rise to the top 0.2% of the company, it must be at least possible that there will be someone else like me out there. All they need is to be steered to the information.

I’ll let you know how I get on.

In the meantime, if you’re interested in the other side of the story, go to www.oldmansailing.com.

Door-to-Door sales

Here’s something you didn’t know about me: I used to be a door-to-door salesman.
Long before I heard of Network Marketing – even before I was a newspaperman – when I was 18 years old, in fact, I worked for a home improvements company, knocking on doors and trying to sell central heating to poor immigrants who didn’t really know what central heating was.
This target market was no accident because what I was selling wasn’t really central heating at all (although it cost the same). In reality it was nothing more than electric radiators linked to a central time switch.
And in fact I didn’t sell it at all. All I did was go up and down the street knocking on doors pretending I was conducting a survey about central heating and if there was any spark of interest I would run to the end of the street and get the salesman who was waiting in his Jaguar fast asleep.
I did it for six weeks and then resigned on a point of principle because the company refused to let a family out of the contract after the mother had to give up her job to be with her child in hospital.
Maybe this has something to do with my aversion to door-to-door sales. But the subject has come up again. A lot of my colleagues are having a good deal of success with what we call Neighbor Letters. The idea is that you drop 20 letters in nearby houses and then go back the next day to see if people have any questions. Yesterday a colleague told me that his wife was getting one appointment from every four houses where people answered the door.
I have tried it several times over the years but have never had so much as a spark of interest. In fact most people made it very plain that they regarded my presence on their doorstep as an intrusion. I wonder if I would get a different reaction if I was an attractive young woman instead of a crusty old man.
Nevertheless I have been considering giving it another try (I’ll try anything). In particular, you may have notice that my last blog post I described how the last two appointments from my prize draw were both cancelled.
But then I rang Malcolm.
Malcolm turned up on my computer screen because his cellphone contract is about to run out.
What I find interesting is that – partly because of my somewhat haphazard record keeping – Malcolm knew more about me than I did about him. I could see that I had first recorded his details on December 17th 2012 but that was about all.
“We met me in the street,” he told me. “Pure chance it was but you were doing your competition and I had a go and then you came to see me and here we are all this time later. And it’s funny that you should call because you left me with a DVD and I played it only a couple of weeks ago.”
He agreed that now might be a very good time to look at ways of making some extra money – another £500 – £600 a month would make the most tremendous difference – all he has is the state Old Age Pension and something from his “little part-time job”.
“I don’t know if I’ll be any good,” he said. “But I’ll certainly have a look…”
And then he said something that made my day, the sort of thing that I remember when people look down their noses at Multi-Level Marketing and particularly at the idea of standing in the street with a Free Prize Draw.
What he said was this: “And John, before you go… Can I just say thank you? Thank you for thinking of me and thank you for staying in touch.”

If you would like to know more about meeting new people through a Free Prize Draw, see www.networkmarketinginthecoldmarket.com

Networkers

Networkers 10001

A Dull Day

How crazy is this: I sat down to write something because I’ll have some big news in the next couple of weeks and I want everyone to hear it so I need to get the blog back onto the front page of Google. But then I thought: “There’s nothing worse than writing something just for the sake of writing it. You’ll just turn people off – I might as swell outsource the job to a copywriter on the other side of the world who’s not even writing English as a first language.

So instead I decided just to upload the figures – after all it had been a very dull day with hardly anyone about. Indeed, as you will see, in the first 20 minutes, I talked to only 18 people which is well below par.

But then, on looking closely, it turns out that this may have been a very productive 18 minutes. It’s all coming back…

The very second person I spoke to was not passing by at all. He was waiting for a lift.

“Here you are,”I said. “While you’re waiting you could enter my free prize draw…”

“What’s it about,” he wanted to know.

So without filling in the form, I turned it over and read him the script. I was going to say “to cut a long story short” but it can’t have been a very long story because the whole process took just seven minutes. By the end of it I had established that my new friend was recently returned after living for many years in the Philippines, had been unable to find a job (he’s in his mid-fifties) had never considered having his own business – and is now coming to see me on the 30th.

Shortly after that a young Mom walked past pushing two children in a stroller. She didn’t want to enter the draw but I said: “Ah, I see you have children. I always give one of these to people with children…”

I gave her a brochure and we got talking and it turned out that her father was a very happy customer. She had always been intrigued by the idea  of the club but had never joined herself. We ended up filling in the form after all. On top of that she would rather stay at home with her children then juggle childcare to keep her job and I must ring her tomorrow.

So I suppose it must have been the last form that made me think this had been a dull day: The last form has no name and address filled in – just 38 marks showing the people who walked past without entering the draw.

I think what I’m struggling to say is that in Network Marketing there is no such thing as a dull day…

 

 

Date Venue Time Minutes People Forms Appointments Callbacks
20.01.15 Car Park 1226 7 2 1 1 0
1233 13 16 1 0 1
1246 12 38 0 0 0
Totals 32 56 2 1 1

 

 

Good with people?

If you’re good with people, you’ll be great at Network Marketing.

That’s what they always say – and by that standard, I should be useless. My problem, you see, is that I have tremendous difficulty in remembering people’s names.

Actually that’s not quite right: I have tremendous difficulty in remembering anything at all about them.  My wife despairs and says it’s because I’m not interested in other people – but then she can meet someone new and, within five minutes, knows the names and attributes of their entire family, where they grew up and has identified half a dozen mutual friends.

I claim this is a perfectly normal male trait. My father was no better and I once worked for a boss who called everyone in the office “Matey” or “Love”.

Me? I get my own children mixed up.

So it was that the other weekend I was at our company’s seminar in Manchester and, at the gala dinner the night before, by way of polite conversation, I asked a fellow distributor whether he had been to the event before.

He said: “I run it.”

Today could have been equally awkward. I was out by the car park doing my half-an-hour of prize draw when a woman came up and said: “Hello, how are you?”

I swear I had never seen her before in my life. This meant I had a choice: Either I could cover myself in embarrassment by saying: “I’m terribly sorry. I really should know your name. This is awful…”

Or I could take refuge in the script.

Maybe this is why I am so attached to the script. The script is like a suit of armor. The script is like Harry Potter’s Bezoar: An antidote to almost anything.

Because with a script you assume a role – and if you stick to it, the other person will have no choice but to assume their role – which is why, within ten seconds this woman who had appeared to know me was now behaving like a total stranger and entering the draw (which of course involved her telling me here name and address).

Now we have an appointment for February 4th.

I have no doubt that if I had known her name, we had chatted for a minute or two and then I had suggested I go round to show her my MLM business, she would have said: “No it’s fine. We’re all right thanks…”

 

Date Venue Time Minutes People Forms Appointments Callbacks
19.01.15 Car Park 1040 11 18 1 1 0
1051 17 10 1 0 1
1108 2 3 0 0 0
Totals 30 31 2 1 1

The wrong kind of wind

The trouble with writing an international blog is that you have to explain the jokes first. Here is an explanation of the British Railways joke: Every autumn (fall) dozens of trains are cancelled because of “leaves on the line”.

One year – decades ago in the days when people were still surprised when train services were cancelled – a newspaper reporter asked why a train service should be cancelled because of leaves on the line – after all, this was October and it should come as no surprise that the leaves fall off the trees – and since trees often grow alongside railway lines, it follows that some of them may indeed fall onto the rails. So why, suddenly, should this be a problem?

The response from the Network Rail press office was the now legendary: “They were the wrong kind of leaves.”

Well last week we had the wrong kind of wind. I had been to one of my company’s many “Kick Off” seminars. These are put on around the country in the New Year to get everyone motivated after Christmas and I had always wanted to go to the one in Manchester. I should explain here that I live in the South East of the UK and Manchester is in the North West – 227 miles or 4hrs 15mins driving away – and probably two tanks of gas (petrol).

Alternatively I could go on the train which would take five hours nine minutes including the two changes and travelling on the tube (subway) from one London terminus to another. Moreover because of my great age, I could go all the way there and back for £36 which is about half a tank of fuel (gas, petrol).

It all went terribly well. The seminar was brilliant, the train journey there was effortless and nothing is more enjoyable than spending 24 hours in the company of happy smiley Network Marketers. The only fly in the ointment was that while all this was going on, the wind was blowing. The wrong kind of wind… the kind that blows down overhead power cables on railway lines.

On the Monday morning, I arrived at the train station to find that three trains had been cancelled – including mine. This meant that all the passengers who had been hoping to travel from Manchester to London were now mooning about the concourse waiting to squeeze onto the fourth train.

I was at the front of the line (queue). I secured myself a window seat and put my bag on the one next to me. I was prepared to do all I could to stop anyone sitting next to me. I’m British you see. The British do not like anyone sitting next to them unless they are related or have seen each other either naked or drunk.

Obviously this needs explaining too: Recently I happened to see a website written by Americans which was devoted to all the weird things they had noticed about Britain. One correspondent complained about the racism in London: “No-one would sit next to me on the subway.”

It had to be explained to her that sitting next to someone on any form of public transport in Britain is not at all polite – and the British, if nothing else, are scrupulously polite. Only if every other seat is taken should a newly embarked passenger approach someone already seated – and then only with a lengthy preamble along the lines of: “Excuse me…. is this seat taken…do you mine…awfully sorry…terrible crowd…and so on…”

Which is more or less what the man with the banjo case said after walking the length of the train from Manchester.

Only after he had settled himself with further apologies and jammed his instrument between his knees did I feel friendly enough to nod at the case and say: “Banjo”.

You see that’s the trouble with making conversation. It’s so easy to offend people.

“Banjo!” he retorted as if I had said box of scorpions. “It’s a mandolin.”

It turned out that he was a mandolin maker. He made them to order and took two or three months over each. They were hugely expensive maybe £2,000 each!

I agreed that they must be fabulous – and obviously there were people who were prepared to pay that much for their perfect instrument… but meanwhile I was calculating that if it took three months to make one, that was an income of only £666 a month – even before you deducted the cost of the wood, most of which seemed to come from the most inaccessible places on the planet.

We chatted on – about guitars costing £10,000 and how my clarinet teacher had insisted I buy a better instrument and then, when we were somewhere south of Market Harborough, he asked what I did.

I told him: “I help people.”

– Help people?

“Well you know how sometimes people love what they do – they have a real passion for it and they want to keep on doing it even though they don’t get paid as much as they really need? I’m thinking of teachers and nurses… gardeners sometimes…people in really specialized occupations who would probably carry one anyway even if they got paid nothing at all? Well what I do is help those people earn some more money without it interfering with what they love to do. In fact sometimes what they love to do can even help them earn even more.”

And then I shut up and waited. I watched some cows out of the window. I studied the extraordinary hair of the woman in front. It was purple.

Presently my companion said: “How does that work?”

The reason I tell this story is because this is an example of the best way to approach someone about our business. But see how long it took – about two hours before I said a word about money – and of course I have no idea if he’s interested; I’m due to ring him tomorrow.

But that is exactly why I am so keen on my method as described in the Cold Market tab at the top of this page. You cannot assume you are going to spend two hours sitting next to someone while you wait for the right moment – so why not spend half an hour talking to 70 people and seeing which of them is interested. As you will see from the table below, when I did this on Friday the answer was three.

 

 

Date Venue Time Minutes People Forms Appointments Callbacks
16.01.15 Car Park 1027 5 7 1 0 1
1032 15 48 1 0 1
1047 10 16 0 0 1
Totals 30 71 2 0 3

 

Astute students of Network Marketing in the Cold Market will have spotted that although I have three people to call back, I only completed two forms. This is because one of the people came up to me as if she had known me all her life and started telling me all about her children and their homework and sports and her hospital appointment. I had no idea who she was and eventually was forced to confront my embarrassment and ask. It turned out that she had already entered the draw and we were supposed to be getting together to discuss her becoming a distributor but I had missed a digit from her phone number (we put that right). Now we’ll be meeting up next week when she’s been cleared by the doctors.

Holiday Money

Well this is a first: posting from a smartphone in the departure lounge at Stansted Airport while the family go shopping.

I went to get the money (they have Kuna in Croatia – I never knew that. Last time we were on the company cruise and isolated from money).

So where in all this does Network Marketing come into the story?

The man counting out the notes was very cheerful so I suggested that it might have something to do with handling large some of money – and he said it would if it all went into his bank account!

So that’s how the conversation got round to making money and the choices you get when you don’t have to work for it any more.

There was nobody in the queue so I told him how shocked I had been to be turned down for a job paying £22,000 a year – and how I had been forced out of the job market into the world if the entrepreneur…and how that was the best thing that ever happened to me.

We had quite a chat. I wonder now whether it will turn out to have been a life- changing chat?

Don’t forget to check out the Cold Market Academy tab for more top tips.

A little of what you can’t have…

We have progressed a little in eight years, my wife and me…

When I started my network marketing business, people would ask her: “What does John do? Doesn’t he go to work?”

And she would roll her eyes and say: “Don’t ask!”

Now she’s been on a company cruise round the Mediterranean and a six-star holiday in Las Vegas, she sees it in a slightly different light… slightly…

We have joined a wine tasting club. It sounds absurdly pretentious until you discover that it is no more than a bunch of friends giggling over the fact that they prefer the plonk to the £18-a-bottle stuff the wine merchant hopes we will order. As we sat in the back of the taxi on the way, she turned to me and said: “You won’t talk business will you?”

– Well, if anyone asks…

“Just don’t OK?”

So there I was sitting next to this young Mum, cradling a crisp Sauvignon Blanc with gooseberry overtones and a metallic finish, and talking about our children: Our 16-year-old has just gone into the sixth form. That led us on to university – and fees… and the fact that England is now the most expensive place in the world to go to University – it’s cheaper to to America and take a flight home three times a year.

“And you’ve got four children!” she added, incredulous (she had stopped at two).

– Fortunately we’ve got something to take care of that.

“Really. Do tell!”

– Ah, there we have a bit of a problem… My wife’s just over there and she made me promise I wouldn’t talk business… no really, I wouldn’t dare…

But she pressed me. Isn’t it odd how people really want what they can’t have?

Eventually I relented: “Tell you what, give me your number and I’ll call you next week.”

Now I’m going to see her on the 22nd.

Next there was the retired accountant asking me where we lived – the usual sort of polite banter. I told him.

More polite banter.

“And what do you do?”

– Ah well now, there we have a problem. You see my wife’s sitting just over there and she made me promise I wouldn’t talk business.

“Well she’s not going to know.”

– Honestly, she would. You’d be surprised… Look can I just say I help people to save money and I help people to make money but I’m not in financial services.

“Really that sounds intriguing.”

– Well, like I say, I can’t tell you any more here. But if you’d like to give me your number I’ll call you next week.”

I saw him on Thursday, signed him up as a customer and collected 11 referrals.

Now here’s the interesting thing. On Friday I went out for the Laser Social. This is a bunch of dinghy sailors who get together in a local restaurant every autumn. This time it was the turn of the Thai place. The man on my left was a retired doctor. He asked me what I did. My wife is not a dinghy sailor (she runs marathons instead) and in her absence, I felt able to explain a little.

The retired doctor said: “Oh really” in a way that suggested he would have preferred it if I had been a Neuro Surgeon and could have talked to him on his level. He doesn’t want me to go and see him.

I think Tamsin and I should go out together more often…

What’s it all about?

This is the diary of a successful Multi-Level Marketer making money from home and fitting a part-time business into a busy life.
Over the years it has developed but the objective remains the same: To demonstrate how anyone can build a successful network marketing business in "the nooks and crannies of the day".
Eventually this spawned a training programme which I called The Cold Market Academy. This began as a seminar available only to MLM-ers working with my company. Then it went online as an e-learning course.
Now it is a book available through Amazon: MLM, Network Marketing and the Secret of the Free Prize Draw (you can see more about this on the "MLM Prize Draw" tab above.)
But at the heart of the Network Marketing Blog is the answer to the two most common questions people ask when they look at this business - and the two biggest challenges they face when they start:
1. I'm not a salesperson.
2. I don't have the time.
These are genuine concerns and all too often they get brushed aside: "Don't worry about that. We'll show you how..."
This blog is designed to show how it works in reality and in real time - how anyone, no matter how busy, can work their business consistently in small fragments of time. Because that's all you need; just a few seconds to find out if someone's interested.
And please bear in mind the entries here are only a tiny snapshot of the daily activity. Most of what goes on would make very dull reading indeed: Making calls from the list ... adding names to the list...making calls from the list...
As for being a salesperson: Have a look and decide for yourself.
Is it sales?
Let's say you call on a friend unexpectedly and find them up to their ankles in water and battling with a burst pipe.
Imagine it: There they are, soaked to the skin, trying to wrap a towel round the leak while they shout: "I rang the plumber but all I get is the Ansaphone..."
Honestly now, would you ignore their plight or would you volunteer the number of your own plumber.
Would you do what you could to help them or would you consider that going into "sales" on behalf of the plumber would be beneath you?
And what would your friend say when they realised you had deliberately chosen to leave them struggling to stem the flow and all because you felt embarrassed about "selling" something.
Network marketing is all about spreading good news and it's all about helping people.

If you're thinking of getting into Network Marketing - or already in it but not making enough money - contact me at info@networkmarketingblog.org.uk

About Me

John Passmore,
United Kingdom.

For 25 years I was a newspaper reporter - ending up as Chief Correspondent for the London Evening Standard. Then I gave it all up and, with my wife, set out to live the simple life on a small boat while writing a column for the Daily Telegraph. Five years and two children later we moved ashore - and five years and another two children after that I ran out of money. Nobody wanted to give me a job and I couldn't afford to start a conventional business. Then at a craft fair in our local community hall, somebody showed me network marketing. It was described as a home-based business that would provide anyone with a second income if they were prepared to work for it. I was sceptical. There were claims of high earnings and something called a "residual income". But what if it did work? And besides what alternative did I have? So I threw myself into it wholeheartedly (which is the only way to succeed at anything). I'm not saying it was easy or there were never moments of doubt but if you're prepared to learn and determined never to give up, then there is a statistical certainty that you will make money. I started in April 2005. I was broke and embarrassed. Today I have no money worries whatsoever.